545 episodes
Smart Pizza Marketing Podcast Smart Pizza Marketing
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- Business
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5.0 • 114 Ratings
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We teach restaurants and pizzerias how to use social media to grow their business. With our Podcast-Social Media Courses- Mastermind-Live Shows and much more. Visit www.Smartpizzamarketing.com to see how we can help you. Interviews with pizza entrepreneurs and marketing experts.
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SPM #528:
Michael from Rail Trail Flatbread Company shares his journey of starting and growing his restaurant business. He talks about the community aspect of his business and how they strive to make everyone feel welcome. The menu consists of flatbread pizzas with unique toppings, as well as salads, wings, burgers, and a wide selection of craft beers.
Chapters
00:00 Introduction and Overview of Rail Trail Flatbread Company
09:46 The Rail Trail Experience: Community, Menu, and Atmosphere
16:25 Staying True to Their Own Style of Flatbread Pizza
38:01 Open Book Management
45:11 Challenges and Rewards of Being a Business Owner
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
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SPM #527: How To Grow Lunch Sales
In this episode, Bruce Irving shares three effective strategies to grow lunch sales for restaurants and pizzerias. The first strategy is cold calling local businesses to offer free samples and create awareness. The second strategy is to cater to the needs of busy professionals by providing quick and convenient options.
Chapters
00:00 Introduction and the Importance of Growing Lunch Sales
06:23 Strategy 2: Catering to the Needs of Busy Professionals
11:39 Conclusion and Call to Action
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
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Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message -
SPM #526: The Power of Social Media Marketing & Getting Started
Summary
In this podcast episode, Bruce Irving interviews Enzo, the owner of two restaurants in Chicago. They discuss Enzo's marketing strategies, including Instagram reels and TikToks, which have helped attract customers from all over the country. They also talk about Enzo's sports book and how it has impacted his business. Enzo shares his experience of starting in the pizza industry as a teenager and how he transitioned to owning multiple locations. He emphasizes the importance of social media marketing and collaborations with influencers in driving customer engagement and business growth.
Chapters
00:00 Introduction and Overview
08:21 Transitioning to New Locations and Partnerships
12:42 The Power of Social Media Marketing
21:23 Using Instagram Reels and TikToks for Marketing
29:23 Collaborating with Influencers for Increased Exposure
34:06 Conclusion and Future Collaboration
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
Learn from us: https://www.smartpizzamarketing.com/mastermind
Work with us: https://www.smartpizzamarketing.com/work
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Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message -
SPM #525: Mistakes To Avoid Opening Your Next Pizza Shop
In this episode, Bruce Irving discusses the mistakes he has seen people make when opening and operating a pizzeria. He emphasizes the importance of choosing the right location, understanding the competition, delivering a quality product, implementing effective marketing and branding strategies, and being financially responsible.
These insights are based on his own experiences and conversations with successful pizza operators. Overall, the episode provides valuable advice for anyone considering opening a pizzeria.
Chapters
00:00 Introduction and Background
05:55 Chapter 1: The Importance of Location and Competition
10:14 Chapter 2: Delivering a Quality Product
23:40 Conclusion
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
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Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message -
SPM #524: From Pizza Trailer to Pizzeria w/ Jared from Penelope Pizza
Jared shares his journey in the pizza business, from starting a delivery service during COVID-19 to operating a brick-and-mortar location in a shared space. He discusses the challenges and opportunities of expanding his business and the importance of finding the right balance between quality and quantity. Jared also highlights the impact of COVID-19 on his operations and the need to adapt to changing customer preferences.
Chapters
00:00 Introduction and Background
02:21 Operating a Shared Space
05:31 Starting a Pizza Delivery Service
06:53 Transitioning to a Brick-and-Mortar Location
09:39 Operating a Pizza Truck
14:09 Challenges and Growth Opportunities
19:19 Optimizing Business Hours
22:05 The Impact of COVID-19 on Business Operations
24:17 Marketing and Branding Challenges
26:33 Advantages of Operating in a Co-Space
29:18 Considering the Next Steps
32:23 Social Media Presence and Future Expansion
33:21 Location and Contact Information
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
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SPM #523: Pizzapreneur Andrew Talks TikTok, Tech, and Topping the Competition
In this episode, Bruce Irving interviews Andrew from Gianni's Pizza. They discuss how Andrew grew his family's pizzeria business, the challenges of managing multiple locations, and the importance of effective people management. They also talk about the power of social media marketing and how Gianni's Pizza has built a fun and engaging online presence.
Chapters
00:00 Introduction and Background
02:30 Sponsorship Acknowledgment
02:58 Guest Introduction
03:27 Growing the Business and Managing Employees
06:34 Challenges of Managing Multiple Locations
10:27 The Evolution of the Menu
13:16 The Importance of Effective People Management
22:53 The Power of Social Media Marketing
25:18 Unique Marketing Opportunities
28:24 Collaboration with Kevin Smith
32:50 Expanding the Business and Online Ordering
35:15 Managing the Custom App
41:28 Promoting the Business on Social Media
42:57 Conclusion and Call to Action
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - https://www.smartpizzamarketing.com
🐦 Twitter - https://twitter.com/spmpod
📸 Instagram - https://instagram.com/smartpizzamarketing
📱 TikTok - https://www.tiktok.com/@smartpizzamarketing
👨💻 Linkedin - https://www.linkedin.com/in/smartpizzamarketing
🎥 Facebook - https://www.facebook.com/smartpizzamarketing
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Send in a voice message: https://podcasters.spotify.com/pod/show/spmpod/message
Customer Reviews
The BEST Pizza Podcast!🍕💪
A MUST for both newbies & veterans in the pizza industry! Tons of great information. Great job Bruce!
Great Information
Love the podcast! Keep up the great work!
Great business podcast
Thanks for the good content Bruce!