7 episodes

Join Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist, for "Smart Social" conversations with leaders and innovators in social business.

Smart Social: Leaders and Innovators in Social Business Social:IRL

    • Business
    • 4.0 • 1 Rating

Join Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist, for "Smart Social" conversations with leaders and innovators in social business.

    Eudora Public Schools: Embracing Social Media and Creating a Digital-Friendly School District

    Eudora Public Schools: Embracing Social Media and Creating a Digital-Friendly School District

    Kristin Magette, Communications Director at Eudora School District in Eudora, Kansas discusses how and why the district embraced social media both in the classroom and as a powerful tool for connecting with parents and students. Kristin discusses how concerns over the adoption of social media were overcome, training and guidelines that were implemented, appointment of select teachers as "social ambassadors," growth and management of online communities, and reviews what the impact of social media has been on the district. She concludes with a call to action for any school districts currently holding out against social media adoption, and offers words of advice and encouragement for those ready to take their first steps.

    • 15 min
    Smart Social: Frank Eliason - Part Four, Remarkable Customer Experiences

    Smart Social: Frank Eliason - Part Four, Remarkable Customer Experiences

    Part of a series of conversations with leaders and innovators in the social business space, hosted by Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist. Learn more at:http://smartsocial.biz.

    Frank Eliason is Senior Vice President of Social Media at Citibank and author of @ YourService. Frank became well known for his pioneering work at Comcast in bringing customer service to the social web under the @ ComcastCares Twitter handle. This work has been recognized by many news organizations, including ABC News, New York Times, and Business Week.

    In part four of this interview via Google Hangout, Frank answers the question "what does smart social mean to me" with some valuable advice: if you want to win in social, concentrate less on social itself, and more on creating remarkable customer experiences.

    • 1 min
    Smart Social: Frank Eliason - Part Three, Contributing to the Community

    Smart Social: Frank Eliason - Part Three, Contributing to the Community

    Part of a series of conversations with leaders and innovators in the social business space, hosted by Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist. Learn more at:http://smartsocial.biz.

    Frank Eliason is Senior Vice President of Social Media at Citibank and author of @ YourService. Frank became well known for his pioneering work at Comcast in bringing customer service to the social web under the @ ComcastCares Twitter handle. This work has been recognized by many news organizations, including ABC News, New York Times, and Business Week.

    In part three of this interview via Google Hangout, Frank expands on his recent post: http://bit.ly/AreWeAsProfessionalsKillingSocialMedia. In particular, Frank discusses real-time marketing trends and the need for brands to be part of the social media community in a way that delivers value and not detract from user experience.

    • 4 min
    Smart Social: Frank Eliason - Part Two, Human Connections

    Smart Social: Frank Eliason - Part Two, Human Connections

    Part of a series of conversations with leaders and innovators in the social business space, hosted by Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist. Learn more at:http://smartsocial.biz.

    Frank Eliason is Senior Vice President of Social Media at Citibank and author of @ YourService. Frank became well known for his pioneering work at Comcast in bringing customer service to the social web under the @ ComcastCares Twitter handle. This work has been recognized by many news organizations, including ABC News, New York Times, and Business Week.

    In part two of this interview, Frank shares events from July 26, 2008, and his realization about the more personalized nature of the social media space - "human connections, not brand messaging."

    Recorded: March 5, 2013

    • 4 min
    Smart Social: Frank Eliason - Part One, @ComcastCares and the Origins of Social Customer Service

    Smart Social: Frank Eliason - Part One, @ComcastCares and the Origins of Social Customer Service

    Part of a series of conversations with leaders and innovators in the social business space, hosted by Social: IRL Principal Ben Smith, and Expion VP of Strategy, Zena Weist. Learn more at:http://smartsocial.biz.

    Frank Eliason is Senior Vice President of Social Media at Citibank and author of @ YourService. Frank became well known for his pioneering work at Comcast in bringing customer service to the social web under the @ ComcastCares Twitter handle. This work has been recognized by many news organizations, including ABC News, New York Times, and Business Week.

    In part one of this interview, Frank shares the backstory of how @ ComcastCares came about and social customer service was born.

    Recorded: March 5, 2013

    • 7 min
    Brian Solis Interview: Social Business Insights and Personal Backstory

    Brian Solis Interview: Social Business Insights and Personal Backstory

    More than 150 people attended the Social Media Club of Kansas City’s January 2013, breakfast, featuring a special conversation with Altimeter Group analyst and Engage and The End of Business as Usual author, Brian Solis. Hosted at Google Fiber Space in Kansas City, the conversation took place via a specially orchestrated Hangout, with Brian being interviewed by Social: IRL principal, Ben Smith.

    Brian's latest book, Whats the Future of Business, has a March 2013, release date: http://bit.ly/BrianSolisFuture

    Recorded: January 4, 2013.

    • 54 min

Customer Reviews

4.0 out of 5
1 Rating

1 Rating

MunchMac ,

#MunchMac in Houston, Texas

I really appreciated the interview with Frank Eliason from Comcast. Good stuff. Hope to hear more episodes!

Top Podcasts In Business