117 episodes

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now‪!‬ Smarter Destiny Podcast

    • Business
    • 5.0 • 29 Ratings

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.

    #115 - Tyler Merritt on Manufacturing in the USA, Scaling Responsibly and the Marketing Strategy for 2021

    #115 - Tyler Merritt on Manufacturing in the USA, Scaling Responsibly and the Marketing Strategy for 2021

    Tyler Merritt is an air mission commander turned serial entrepreneur, co-founder at Nine Line Apparel, an 8-figure apparel company that has been around since 2012 and it's going to make 20 millions dollars in revenue this year. In today's episode we will be talking about transitioning out of the military and becoming an entrepreneur. We will also discuss how Nine Line achieved massive growth manufacturing in the USA, and the marketing strategy they are using for 2021. All this and much more, up next.


    Bullet points
    00:32 - Intro
    02:38 - The start as an entrepreneur
    05:40 - Transitioning out of the military
    07:35 - First venture and doing good: Nine Line
    10:00 - &BAM
    12:09 - Making sacrifices
    14:54 - Achieving massive growth
    24:01 - The marketing strategy for 2021
    28:29 - Manufacturing in the USA
    33:13 - Opening retail stores and other current projects
    38:00 - Marketing campaigns and ROI
    39:31 - Old methods that are coming back in 2021: Mailouts
    43:05 - Responsible manufacturing
    49:18 - Rapid fire question round
    49:32 - If you ever had to start again, how would you make your money?
    50:52 - What is the most common or biggest mistake that you see leaders making?
    52:37 - Who is the best leader ever (alive or dead) and why?
    54:25 - How do you hire top talent?
    57:24 - What is one of your proudest moments?
    01:00:19 - What is one interesting fact about you that not many people would know?
    01:01:47 - What daily routines do you have (morning or evening) that have helped make you successful?
    01:09:24- What book (or books) changed your mindset or life?
    01:13:54 - What advice would you give your younger self?
    01:16:15 - What unusual or underrated food or drink should more people try out?
    01:18:11 - What makes you happiest?
    01:20:22 - Any asks or requests for the audience?

    • 1 hr 21 min
    #114 - Jure Knehtl on Scaling in Different Countries, Spending 40M to Make 120M and What to Do When You Are Told Your Business Is Not Sustainable

    #114 - Jure Knehtl on Scaling in Different Countries, Spending 40M to Make 120M and What to Do When You Are Told Your Business Is Not Sustainable

    Jure Knehtl is an ecommerce entrepreneur, mentor and speaker. He is the founder and CEO of WeScale, an ecommerce agency helping online companies build, scale and optimise their sales and brand. After starting with ecommerce digital marketing in 2014, Jure sold products and services in 127 countries, and has a record of 16,000 products sold in just one day. Today we will be talking about the subtle differences of selling in different countries, and what you should focus on to grow your business abroad. All this and much more, up next.


    Bullet points
    00:41 - Intro
    03:51 - The start as an entrepreneur
    12:11 - Learning how to turn prospects into clients
    14:16 - Scaling and helping businesses to sell in other countries
    15:28 - Selling the company and joining a different project
    18:36 - Visiting Facebook and being told the business was not sustainable
    20:30 - Wanting to become an inspiration for others and becoming a CMO
    24:23 - Building a system and spending 40 M to make 120 M
    27:56 - When does a brand have the potential to scale?
    30:41 - Building multiple channels
    33:03 - What to do when you stop growing in one country
    34:02 - Growing successfully in another country
    40:44 - How WeScale support clients that want to grow in a different country
    43:46 - Where to learn more
    44:06 - Rapid fire question round
    44:23 - If you ever had to start again, how would you make your money?
    45:38 - What is the most common or biggest mistake that you see leaders making?
    49:28 - Who is the best leader ever (alive or dead) and why?
    52:24 - How do you hire top talent?
    55:03 - How do you evaluate a good business deal?
    56:42 - What is one of your proudest moments?
    59:27- What is one interesting fact about you that not many people would know?
    59.55 - What book (or books) changed your mindset or life?
    1:01:23 - What is the most exciting question you spend your time thinking about?
    01:04:22 - What advice would you give your younger self?
    01:06:18 - What unusual or underrated food or drink should more people try out?
    01:08:17 - What makes you happiest?
    01:09:24 - Any asks or requests for the audience?

    • 1 hr 12 min
    #113 - Ellie Shefi on What Do I Do, What Do I Know, What Do I Love and How Do I Capitalize on That

    #113 - Ellie Shefi on What Do I Do, What Do I Know, What Do I Love and How Do I Capitalize on That

    Ellie Shefi is an attorney, entrepreneur, award-winning author, keynote speaker, implementation strategist and coach. Ellie is a problem-solver and a master implementer who facilitates change and provides her clients with practical tools and strategies that generate results. Ellie helps entrepreneurs bring their business to life; authors to get their book out of their head and into the world; speakers to amplify their message; and women to find their voice and become the architects of their life and legacy.


    Bullet points
    00:50 - Intro
    02:52 - The start as an entrepreneur
    05:28 - Coming from a different place and using unconventional methods
    08:26 - Bringing in legal knowledge and analytical training
    09:51 - Solving clients’ problems: Analyzing a tough case
    10:00 - &BAM
    15:22 - Data analysis: Getting into the why
    17:37 - Working with 6-figures clients
    18:10 - Working with service-based businesses
    18:30 - Solving clients’ problems: Adapting to a crowded marketplace
    21:12 - How to increase the value of what you are offering
    25:44 - Where to find out more
    26:30 - Rapid fire question round
    26:46 - If you ever had to start again, how would you make your money?
    27:00 - What is the most common or biggest mistake that you see leaders making?
    27:19 - Who is the best leader ever (alive or dead) and why?
    28:57 - How do you hire top talent?
    29:57 - How do you evaluate a good business deal?
    30:32 - How do you identify a good business partner?
    33:19 - What is one of your proudest moments?
    37:23 - What is one interesting fact about you that not many people would know?
    38:40 - What daily routines do you have (morning or evening) that have helped make you successful?
    39:59 - How rewire your brain to gain back control
    46:55 - What book (or books) changed your mindset or life?
    47:30 - What is the most exciting question you spend your time thinking about?
    47:46 - What advice would you give your younger self?
    48:33 - What was your biggest challenge starting in business and how did you overcome it?
    52:40 - What unusual or underrated food or drink should more people try out?
    53:20 - What makes you happiest?
    54:28 - Any asks or requests for the audience?

    • 56 min
    #112 - Eli Crane from Navy SEAL to Entrepreneur, Appearing on Shark Tank and Scaling a 7-figure Business

    #112 - Eli Crane from Navy SEAL to Entrepreneur, Appearing on Shark Tank and Scaling a 7-figure Business

    Eli Crane is a former Navy SEAL and the founder and CEO of Bottle Breacher, one of the fastest growing veteran owned and operated businesses in Arizona. In 2014, Eli Crane and his wife appeared on Shark Tank. Their product: a recycled, authentic decommissioned .50 caliber bottle opener, manufactured in their garage. Having enticed Sharks’ Mark Cuban and Kevin O’Leary to invest, today Bottle Breacher features an ever expanding product line serving customers both domestically and internationally.


    Bullet points
    00:00 - &BAM
    02:15 - Intro
    03:49 - The start as an entrepreneur
    06:40 - Starting a small business on Etsy: Bottle Breacher
    09:50 - Branding your product
    12:05 - The .50 Caliber ammunition
    15:13 - Engraving the bullets
    17:26 - Scaling
    23:55 - Getting on Shark Tank
    28:33 - The Shark Tank episode
    31:11 - Sourcing the bullets
    34:34 - Where to find out more
    35:16 - Rapid fire question round
    34:32 - If you ever had to start again, how would you make your money?
    36:25 - What is the most common or biggest mistake that you see leaders making?
    37:23- Who is the best leader ever (alive or dead) and why?
    38:21 - How do you hire top talent?
    39:18 - How do you evaluate a good business deal?
    39:40 - How do you identify a good business partner?
    40:57 - What is one of your proudest moments?
    41:04 - SEAL training
    48:00 - What is one interesting fact about you that not many people would know?
    49:41 - What daily routines do you have (morning or evening) that have helped make you successful?
    51:43 - What book (or books) changed your mindset or life?
    52:46 - What is the most exciting question you spend your time thinking about?
    53:08 - What advice would you give your younger self?
    54:57 - What was your biggest challenge starting in business and how did you overcome it?
    56:54 - What unusual or underrated food or drink should more people try out?
    58:02 - What makes you happiest?
    59:10 - Any asks or requests for the audience?

    • 1 hr 2 min
    #111 - Sean Matson on Growing from Navy SEAL to Entrepreneur, Developing an 8-figure Business for the Military and Bootstrapping vs. Spending

    #111 - Sean Matson on Growing from Navy SEAL to Entrepreneur, Developing an 8-figure Business for the Military and Bootstrapping vs. Spending

    Sean Matson is a former Navy SEAL turned entrepreneur. After spending 13 years as a Navy SEAL Officer with multiple deployments in strategic locations, his current mission is to bring disruptive technologies to the market and empower others in our journey. Sean is the co-founder and CEO of both MATBOCK —an 8-figure revenue company in the military space— and Cardo Max —a liquid supplements company that uses clean ingredients.


    Bullet points
    00:58 - Intro
    02:51 - The start as an entrepreneur: from the military to founding MATBOCK
    08:48 - The buyers
    10:44 - Selling online
    13:19 - Enlightened entrepreneurs: launching innovative products
    17:09 - Having a system for innovating
    22:59 - Launching a second company: Cardo Max
    27:18 - Where to find out more
    28:04 - Rapid fire question round
    28:24 - If you ever had to start again, how would you make your money?
    28:47 - What is the most common or biggest mistake that you see leaders making?
    30:31 - Who is the best leader ever (alive or dead) and why?
    31:09 - How do you hire top talent?
    32:00 - How do you evaluate a good business deal?
    33:10 - How do you identify a good business partner?
    34:37 - What is one of your proudest moments?
    36:02 - What is one interesting fact about you that not many people would know?
    37:34 - What daily routines do you have (morning or evening) that have helped make you successful?
    39:08 - What book (or books) changed your mindset or life?
    40:23 - What is the most exciting question you spend your time thinking about?
    41:24 - What advice would you give your younger self?
    41:45 - What was your biggest challenge starting in business and how did you overcome it?
    43:25 - What unusual or underrated food or drink should more people try out?
    44:55 - What makes you happiest?
    46:00 - Any asks or requests for the audience?

    • 48 min
    #110 - John Lee Dumas on 100 Million Downloads, Persistence, Hustle and Incredible Reads

    #110 - John Lee Dumas on 100 Million Downloads, Persistence, Hustle and Incredible Reads

    John Lee Dumas is the founder and host of Entrepreneurs On Fire, an award-winning podcast with over a 100 M listens and over 3000 guests to date. Today JLD tells us about his story, the incredible growth of his podcast and his new book, The Common Path to Uncommon Success.


    Bullet points
    00:50 - Intro
    01:52 - The start as an entrepreneur
    03:20 - Starting the daily podcast
    05:45 - Growing the podcast
    07:54 - Choosing the right equipment
    10:25 - Starting the revenue reports
    12:32 - Finding a way to start making money
    13:40 - Getting into writing
    16:28 - Where to find The Common Path to Uncommon Success
    19:57 - The best piece of advice
    20:30 - Rapid fire question round
    21:10 - If you ever had to start again, how would you make your money?
    21:21 - What is the most common or biggest mistake that you see leaders making?
    21:32 - Who is the best leader ever (alive or dead) and why?
    21:55 - How do you hire top talent?
    22:05 - How do you evaluate a good business deal?
    22:52 - How do you identify a good business partner?
    23:23 - What is one of your proudest moments?
    23:35 - What is one interesting fact about you that not many people would know?
    23:54 - What daily routines do you have (morning or evening) that have helped make you successful?
    24:10 - What book (or books) changed your mindset or life?
    24:39 - What is the most exciting question you spend your time thinking about?
    25:01 - What advice would you give your younger self?
    25:20 - What was your biggest challenge starting in business and how did you overcome it?
    25:33 - What unusual or underrated food or drink should more people try out?
    25:44 - What makes you happiest?

    • 26 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

dbrownbuffalo ,

Experience matters!

Great job on the podcast Martyn. As they say, "success leaves clues" so I commend you for sharing your knowledg and creating a platform to help others. Cheers! - Dennis Brown

Mario Knows ,

Amazing line of interview!!

Great job on putting those interviews!!

budheaton ,

Powerful

Love the message, love the content. Great podcast.

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