Smarter Podcasting: How To Use Podcasting For Business Growth

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Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.Hit subscribe and let's get into it.Cheers!

  1. PodPast: How To Choose The Best Podcast Microphones For Any Budget In 2023

    7H AGO

    PodPast: How To Choose The Best Podcast Microphones For Any Budget In 2023

    In this episode, I provide a comprehensive guide to choosing the best podcast microphone for any budget. Whether you're a beginner or an experienced podcaster, this episode covers various microphone options, explains the differences between dynamic and condenser mics, and compares USB and XLR connectivity.   I also shares recommendations for budget-friendly, mid-range, and high-end microphones, highlighting their features and performance. You'll gain insights into microphone types, connectivity options, and factors to consider for optimal sound quality in their podcast recordings. Key Takeaways and the time: - Different microphone types: Condenser and dynamic microphones [00:09:00] - Pros and cons of condenser and dynamic microphones [00:10:00] - USB microphones offer easy setup and portability, while XLR microphones provide professional quality but require additional equipment [00:11:00] - Budget-friendly microphones: Shure SM57, Audio Technica ATR2100X USB, Samsung Q2U [00:13:00] - Mid-range microphone options: Audio Technica AT2020, Rode NT1 [00:17:00] - High-end microphone recommendations: Shure SM7B, Neumann U87Ei [00:19:00] - Factors to consider for optimal sound quality: Accessories, microphone technique, audio editing software [00:22:00] Resources Mentioned: - Descript (audio editing software) [00:24:00] - SpeakPipe (platform for leaving voice messages) [00:26:00] - sevenmillionbikes.com (host's website for resources, courses, and services) Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    36 min
  2. How to Define the Listener Who Actually Buys From Your Podcast

    2D AGO

    How to Define the Listener Who Actually Buys From Your Podcast

    “Podcasting is not just about reaching the right type of person. It is about making someone feel understood.”  I have seen this happen a lot. Someone says their podcast is for business owners, founders, coaches, or professionals who want to grow. That sounds useful at first, but it is usually too broad to guide real content decisions. What I have learned is that defining your podcast audience is not just about demographics. It is about understanding one real person. What are they worried about? What have they already tried? What are they searching for when they feel stuck? Once I started thinking this way, my episode planning became much clearer. The topics were sharper, the titles were stronger, and the calls to action felt more natural. 5 Key Takeaways Demographics are not enough: Age, job title, industry, and income can help, but they do not tell you what your listener is really dealing with.Broad audiences create broad content: When your show is for “small business owners” or “professionals,” your episodes can easily become too general to feel personal.A listener persona gives your content focus: Building one clear listener helps you choose better topics, write better titles, and make each episode more useful.The best content comes from real worries: Ask what your listener is worried about on a Sunday night, what they have already tried, and what they would Google at 11pm.Audience clarity makes the whole show stronger: Better gear and more promotion will not fix unclear content. Knowing who the show is for makes everything easier. Chapters 00:00 - Why most podcasters misunderstand their audience 02:00 - Why demographics are not enough 06:00 - How broad audiences lead to weak content 10:00 - Creating one clear listener persona 13:00 - The three questions that reveal what your listener really needs Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    20 min
  3. PodPast: How To Setup Your Podcast Studio For Beginners On A Budget

    MAY 14

    PodPast: How To Setup Your Podcast Studio For Beginners On A Budget

    Dreaming of starting your own podcast but unsure where to begin with equipment and setup? Or looking to elevate your existing show? You've come to the right place!  Join me in this episode of Smarter Podcasting as share everything you need to setup your own podcast studio, including podcasting equipment, and software. My practical tips, expert advice will hopefully ignite or reignite your passion. I share budget-friendly options, video podcasting, and essential items needed for your podcasting venture. Key Takeaways: Essential Equipment for Podcasters: Discover the must-have gear for setting up a podcast studio, including microphones, headphones, and recording interfaces.Budget-Friendly Options: Learn about cost-effective equipment and software that deliver professional results without breaking the bank.Optimizing Your Recording Space: Tips for creating a quiet and acoustically sound recording environment to enhance audio quality.Video Podcasting Integration: Explore how to incorporate video into your podcast setup and the benefits it can bring to your show.Recommended Software and Tools: Insights into useful podcasting software for recording, editing, and managing your podcast, including Descript and other editing tools.Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    39 min
  4. Why Most Business Podcasts Fail: 3 Things You Need to Get Right

    MAY 11

    Why Most Business Podcasts Fail: 3 Things You Need to Get Right

    “Most business podcasts fail because they were never built with a clear purpose in the first place.”  In this episode, I talk about why so many business podcasts start with energy, excitement, and good intentions, but slowly lose momentum. From what I have seen, the problem is usually not the host, the microphone, or the editing. The real problem is that the show was never built with a clear strategy. I think a business podcast should do more than just exist. It should attract the right people, build trust, and help move the business toward a real outcome. When the niche is clear, the goal is measurable, and the format is sustainable, the podcast becomes much more than content. It becomes part of the business system. 5 Key Takeaways A vague podcast will struggle to grow: Saying you want to “build awareness” or “grow an audience” sounds good, but it is too broad to guide a real strategy.Your niche needs to be clear:  The right listener should hear your podcast description and instantly think, “This is for me.”One measurable goal changes everything: A strong business podcast needs one clear outcome, such as discovery calls, new clients, speaking invitations, or qualified leads.Consistency builds trust: A simple format you can keep producing is better than a big, polished format that burns out after a few episodes.A podcast should be part of your business system: When the show has a clear purpose, every episode, guest, topic, and call to action becomes easier to plan. Chapters 00:00 - Why most business podcasts fail 03:00 - The problem with vague podcast goals 06:00 - Element 1: Choosing a clear niche 10:00 - Element 2: Setting one measurable business goal 14:00 - Element 3: Building a format you can sustain Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    21 min
  5. PodPast: Andrew Durning’s Journey to Monetization: From Self-Doubt to Success

    APR 30

    PodPast: Andrew Durning’s Journey to Monetization: From Self-Doubt to Success

    Tune in to our latest podcast episode featuring me, Niall Mackay, a stand-up comedian and teacher in Vietnam with Andrew Durning from That Mental Ginger Show. In this engaging conversation, Niall and host Andrew discuss the challenges of creating a successful podcast course, their experiences in content creation, the importance of finding one's niche, and much more. With insightful advice and inspiring personal stories, this episode offers both practical takeaways and behind-the-scenes glimpses of the podcasting world. Don't miss Andrew and Niall's reflections on the role of hard work vs. luck in their success and their exciting plans for the future! Topics Discussed 1. Challenges in creating a successful podcast course 2. Marketing strategies for online courses 3. The importance of finding one's niche 4. Equipment and editing software recommendations 5. Social media and monetization strategies 6. The role of consistency in podcasting 7. Growing a podcast audience And if you'd like to be featured on a future episode, be sure to follow the link below to leave me a message. So, if you're ready to take your podcast to the next level and give it the perfect name, be sure to tune in to Smarter Podcasting. Leave a message for me! Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    37 min
  6. PodPast: How NOT To Monetize Your Podcast! With, Podcasting Business School’s Adam Schaeuble

    APR 30

    PodPast: How NOT To Monetize Your Podcast! With, Podcasting Business School’s Adam Schaeuble

    Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion. In this episode, Adam and Niall challenge traditional podcast monetization strategies and unveil innovative approaches to turning your podcast into a profitable venture. Learn how Adam revolutionized his own podcast’s revenue potential and gain fresh insights to maximize your podcast’s profitability. Key Listening Points: Building a Sellable Asset (00:18:13): Strategies for creating a podcast that becomes a valuable asset.Why Sponsorship Isn’t Always Lucrative (00:24:00): Exploring why conventional sponsorship deals may not be the best revenue source.Most Effective Monetization Techniques (00:27:18): Discover alternative and impactful methods to monetize your podcast.Leveraging Expert Positioning (00:36:10): How positioning yourself as an expert enhances both confidence and sales.Adding Value and Networking (00:39:03): The importance of building relationships and adding value to your audience for successful monetization.Tune in to unlock new revenue streams and elevate your podcasting journey! And if you'd like to be featured on a future episode, be sure to follow the link below to leave me a message. So, if you're ready to take your podcast to the next level and give it the perfect name, be sure to tune in to Smarter Podcasting. Leave a message for me! Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    59 min
  7. Podpast: How To MONETIZE Your Podcast - 7 Expert Tips

    APR 23

    Podpast: How To MONETIZE Your Podcast - 7 Expert Tips

    Dreaming of quitting your job to podcast full-time? Discover how in the latest episode of Smarter Podcasting! Join Niall Mackay as he shares his journey and practical advice on growing and monetizing your podcast. This empowering episode delves into seven actionable strategies for turning your passion into profit. Key talking points: Top Monetization Strategies: Learn about the seven most effective ways to monetize your podcast, including advertising, affiliate marketing, and selling products or services.Successful Monetization Examples: Discover Niall Mackay's personal success stories and strategies for generating revenue from his podcast.Partnering with Brands: Gain insights on how to approach and secure partnerships with brands for affiliate marketing and other collaborations.Leveraging Platforms: Explore how platforms like Patreon and Kofi.com can support your podcasting efforts through memberships and donations.Creating Compelling Content: Understand the importance of high-quality content and targeted promotion in attracting and retaining a loyal audience for successful monetization.Leave a message for me! Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    35 min
  8. PodPast: How To Name A Podcast – 10 Tips!

    APR 16

    PodPast: How To Name A Podcast – 10 Tips!

    Struggling to name your podcast? Tune into the latest episode of Smarter Podcasting, where I share 10 essential tips for finding the perfect name for your show.  Your podcast name is the first thing that potential listeners will see, hear, and remember about your show. It’s important to choose a name that represents your brand, your message, and your style. If you haven't come up with your show's name, don’t worry, I’ve got you covered! Key Talking Points: The importance of a niche-specific nameHow to keep it short, memorable, and impactfulUsing humor or alliteration to make it stand outTesting potential names with friends and familyIncorporating relevant keywords for better SEOChecking name availability to avoid legal issuesDownload my Name Checklist! Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation? Whatever you need, you can find it on Fiverr. I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Send us Fan Mail Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    32 min
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About

Welcome to Smarter Podcasting with Niall Mackay, The Podcast Guy and founder of Seven Million Bikes Podcasts.If you're a business owner, founder, marketer or podcaster who wants their podcast to actually drive business growth, you're in the right place.Niall has been podcasting since 2019, runs multiple top-ranked shows and produces podcasts for clients around the world. He uses Smarter Podcasting to share what's genuinely working in his business and his clients' businesses, with real strategies, real numbers and an honest take on what doesn't work either.The goal is simple. Help you use your podcast to bring in leads, build authority in your industry and grow your business.Hit subscribe and let's get into it.Cheers!

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