Buyer behavior isn’t the same, and the old sales funnel is no longer relevant. So Square 2 is Smashing The Funnel and encouraging businesses to think differently about their approach to marketing, sales, customer service and revenue generation.
Season 2, Episode 1: Identifying Goals And KPIs For Revenue Growth
Knowing how to set goals and what metrics to track can be tricky for today’s progressive marketer. In the kick-off episode to season 2 of the highly successful podcast Smash The Funnel, we sit down with Dave Gerhardt, VP of Marketing at Drift, to talk about conversational marketing and chatbots. We also discuss how to know what numbers marketers should be shooting for, how to set them, how to track them and how to think differently about what goals and KPIs are most important today.
Season 2, Episode 2: How To Measure Key Revenue Metrics In Today’s Complex Sales And Marketing World
Now that you’ve set your goals, how do you measure revenue-related metrics? In this conversation with Angela O’Dowd, Director of Partner Marketing at HubSpot, we dig into how to sift through the massive amount of data to focus on those key revenue-related metrics that provide the true measure of how your marketing is performing. Dashboards, reports and analytics are great, but if you can’t uncover the insights, your company won’t grow.
Season 2, Episode 3: How To Take Analysis And Turn It Into Insight
Dashboards, reports and analytics aren’t enough anymore. Today, you need to be able to uncover the insights that you can act on. Mike Donnelly, CEO at Seventh Sense, helps us navigate the challenges associated with uncovering those insights and then turning insights into an action plan that improves your results – the marketing and sales results required to drive revenue growth. Mike has several highly insightful comments around changing your execution based on these insights. It’s a don’t-miss episode.
Season 2, Episode 4: How To Create An Optimization Cycle And Prioritize Optimization Action Items
Analysis paralysis is common among marketers. With so much data and so little time, what should marketers be working on first to drive results? Gabe Wahhab is president and one of the co-founders at the software company MAXG, the first AI-powered insight and recommendation engine for marketers. Gabe will share with listeners how to use artificial intelligence to skip the dashboard and go right to insights and recommendations, how to prioritize those to drive the best results and how to be more efficient in your day-to-day execution. If you want to know what the future of marketing looks like, you’ll want to listen to this episode.
Season 2, Episode 5: Why Driving Efficiencies And Adding Process Improvements To Sales And Marketing Produces Revenue Growth
Getting results from sales and marketing execution isn’t only about data, analytics and software. In fact, it’s more about process, methodology and systems than ever before. We sit down with Rashmi Vittal, CMO at Conversica, to talk about the importance of process in revenue growth. We cover a wide variety of topics, including the critical nature of sales and marketing alignment, helping sales by building process and how to make sales more efficient.
Season 2, Episode 6: Everything Starts With Data – Bad Data, Poor Revenue Results
Garbage in, garbage out. You simply can’t execute effective marketing or highly efficient sales efforts with bad data. Right now, your data is degrading. People are moving up, people are leaving their jobs and new people are stepping in. Are you talking to the right people? Dion Cornett, CEO at ReachForce, shares with us the challenges associated with keeping your data accurate and cleaning up your current database, and explains how bad data can sink even the most created campaigns.
My head broke open
Mike came and spoke at a company event and it was like a giant MRI to me. I had know there was something wrong with our process (because it wasn’t working). Mile’s information helped illustrate exactly where the breaks, weak points and clogs were.
This podcast is the “Ok great. Now what?”. Not only am I learning about trends in strategies and analysis of current and past processes, I find myself continually stopping to make a note on something.
If you’re in sales, marketing, or in the C-suite, looking for a way to grow your business, I cannot recommend this enough.