16 episodes

SMB Acceleration is a live interactive Small Business marketing show. Wayne and Kevin put their 40 years of experience in marketing to work, providing you with a high-level look at effective ways to improve the marketing of your small business. Small business owners can get an extra benefit by taking advantage of our on-air free small business marketing assessment. This free assessment is a quick analysis of your business website and social media profiles from a user experience, SEO, content & social media marketing perspective.

SMB Acceleration Show SMB Acceleration

    • Business

SMB Acceleration is a live interactive Small Business marketing show. Wayne and Kevin put their 40 years of experience in marketing to work, providing you with a high-level look at effective ways to improve the marketing of your small business. Small business owners can get an extra benefit by taking advantage of our on-air free small business marketing assessment. This free assessment is a quick analysis of your business website and social media profiles from a user experience, SEO, content & social media marketing perspective.

    Stress and Small Business Ownership

    Stress and Small Business Ownership

    Wayne and Kevin discuss the stresses associated with small business ownership in this week's, SMB Acceleration Show. 

    • 52 min
    Small Business Health Insurance & Employee Benefits

    Small Business Health Insurance & Employee Benefits

    This week's SMB Acceleration Show is an interview with local Small Business Health Insurance and Employee Benefits Broker Joe Walker. Joe is the owner of Dignity Insured, just outside Philadelphia and shares his journey as a small business owner and his innovative insurance program for Amazon DSP 2.0 business owners.  

    1. How do small business owners get started offering employees health insurance?

    2. For business owners who may be offering some kind of employee benefits, how do they turn that into a complete employee benefits package?

    3. As a broker, what are the biggest ways you can help small business owners save money on employee benefits?

    4. Benefits of having an employee benefits broker

    5. Amazon FBA Insurance program - How Joe beats Amazon's preferred vendor by $100 per employee per month.

    • 59 min
    How to Grow a One Person Business

    How to Grow a One Person Business

    We have a great show ahead today. We have an amazing guest, Birgit Leuders, who’s a solopreneur who's looking to grow brand awareness for her business while establishing strong marketing channels. 

    About Birgit's Business: BirgitCare:

    BirgitCare is a holistic approach to improving your well being through the interconnection of Body, Mind and Spirit. Treating the whole person rather than separate body parts, one’s Health and Well-being can greatly flourish.  At BirgitCare you will receive a customized wellness improvement plan based on a private personalized evaluation. A traditional observation tool called Iridology will be used during the consultation. A nutritional and physical lifestyle evaluation is also included with every initial visit and will help direct you towards improving you overall health.
    Birgitcare’s approach is to help the body to utilize its own healing power.

    • 57 min
    The Importance of the Customer Journey to Small Business

    The Importance of the Customer Journey to Small Business

    We have a great show ahead today. We’re gonna be building on last week’s show and get small business owners ready to accelerate their business growth in 2020.

    Today’s show is going to be a focus on promoting your blogging efforts and the importance of the customer journey/buying experience to a business. 

    So what is the Customer Journey?

    Let Wayne explain...

    • 55 min
    Creating Images for Blogs and Social Media

    Creating Images for Blogs and Social Media

    Hello this is Kevin O’Brien and Wayne Widdleton with the SMB Acceleration Show!

    Before we get into today’s show….

    We have a great show ahead today. We’re gonna be building on last week’s show and get small business owners ready to accelerate their business growth in 2020.

    Today’s show is going to be a focus on creating images for your blogs and social media.

    Blogging is still highly effective and still not enough businesses are utilizing this timeless strategy.

    Incorporate Visuals - Wayne provides tips on how to create blog images.
    Should I use type in my posts? How do videos rate vs still photo’s? Where can I access free images if I can’t create my own? What platforms are best to use?


    Canva

    GetStencil

    PicMonkey

    Adobe Creative Suite - Mobile Apps.

    • 56 min
    Blogging Strategies for Small Businesses in 2020

    Blogging Strategies for Small Businesses in 2020

    We have a great show ahead today. We’re gonna be building on last week’s show and get small business owners ready to accelerate their business growth in 2020.

    Today’s show is going to be a focus on content marketing, specifically blogging.

    Blogging is still highly effective and still not enough businesses are utilizing this timeless strategy.

    Quick Reminder: Wayne is based out of the Allentown area and available to meet with small business owners throughout the Lehigh Valley to help them get started with blogging for their business.

    Alright let’s get into  in my opinion one of the foundations of growth content marketing and specifically blogging.

    First, let’s discuss how small business owners can get started with blogging in 2020.

    If you don’t have the ability to blog on your current website you’ll need to Decide on a blogging platform or a website platform which offers the ability to have a blog. There are numerous excellent options such as Wix, Squarespace, Wordpress, and Blogger. 



    It's all about Consistency and Content.


    Local Small Business Blogging Topics


    Community & Local News

    Local Events

    Sponsorships or Volunteer Work

    Guides to Local Events

    Local Resource

    Review Local Businesses

    Interview Local Business Owners or Townspeople

    Best of Lists.


    B2B Blog Ideas


    Interviews
    Book or podcast review
    Testimonials
    Industry News
    Company Events
    Your Employees

    • 57 min

Customer Reviews

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