8 episodes

A podcast by creative agency co-workers talking about great big ideas in tiny little pieces. Enjoy conversations about design, tech, pop culture, trends, and much more!

Smithereens - A Creative Podcast Mr. Smith Agency, LLC

    • Business

A podcast by creative agency co-workers talking about great big ideas in tiny little pieces. Enjoy conversations about design, tech, pop culture, trends, and much more!

    Ep. 7: When Design and Technology Collide

    Ep. 7: When Design and Technology Collide

    Consumer technology is all about giving users a unique experience, from the public-facing design to intricate control settings. So, how do we incorporate these trends into our own work?

    On this episode, we take a deep dive into the world of tech – from Teslas to facial recognition apps – and how these products affect not only consumers, but other industries that are incorporating artificial intelligence into their brand.

    • 52 min
    Ep. 6: Risky Campaigns and Viral Marketing

    Ep. 6: Risky Campaigns and Viral Marketing

    “Meth. We’re on it.”

    No, not us. We’re talking about the viral South Dakota anti-methamphetamine campaign that was launched last week to bring awareness to the meth crisis. This controversial tagline sparked an interesting conversation both online and inside our office – and that’s exactly what the agency behind this campaign wanted.

    On this episode, our team takes a look at this viral campaign and whether or not it was successful. We also weigh the pros and cons of taking huge risks as an agency and how we’d go about presenting those ideas to clients.

    • 43 min
    Ep. 5: Presentable vs. Perfection

    Ep. 5: Presentable vs. Perfection

    It’s Friday afternoon and you’re staring at a project on your computer screen. It’s due in 30 minutes, but you know it isn’t perfect. That hard deadline is getting closer and closer, so do you send those files off anyway?

    On this episode, our guests go back and forth on whether or not “perfectionism” is an attainable goal, or a complete hindrance. On one hand, unrealistic standards can push us to improve our craft. But this desire to publish perfect work can be a frustrating cycle that keeps us from publishing any work at all. So, where do we draw the line?

    • 43 min
    Ep. 4: When Has Advertising Worked On You?

    Ep. 4: When Has Advertising Worked On You?

    When you click on an ad, that means it’s intriguing. But when that click leads to an actual conversion, that means the ad has served its purpose.

    Now, what exactly made it so effective?

    On this episode, we talk about the last time we’ve seen a compelling ad that made us give up our email, or even give up some cash. Our team also looks at the way ads are targeted on different forms of media, and which brands have the most persuasive messaging.

    • 43 min
    Ep. 3: Breaking Gender Rules In Design

    Ep. 3: Breaking Gender Rules In Design

    For decades, we’ve seen companies stick to gender-specific colors, typefaces, and logos based on their consumer demographics. But when it comes to the future of branding and design, we predict more gender-neutral messaging.

    On this episode, our creative team talks about finding a balance between patterns, textures, and colors so that a design doesn’t feel “too masculine” or “too feminine.” They want their work to resonate with a person as a whole, and not just a person’s gender.

    • 51 min
    Ep. 2: Creative Problem Solving

    Ep. 2: Creative Problem Solving

    Problems can be positive. In our office, we see every challenge as an opportunity to find a creative solution that propels our agency forward. It’s all about changing the way we look at the issues in front of us.

    On our latest episode, we talk about how creative problem solving is a test to great teamwork. Everyone on staff is tasked with leaving their egos at home and coming to work with an open mind. It’s the only way to approach a project with a fresh set of eyes.

    But when you have a team of people with different views and skills, what’s the most effective way to tackle problems as a group? Our guests give their thoughts.

    • 42 min

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