When it comes to marketing events, text marketing - or SMS marketing, as it’s often known - is just about as controversial as it gets. Some people have used it and absolutely love the high engagement rate and ROI SMS marketing campaigns provide, others don’t want anything to do with it and positively cringe at the idea of marketing their event over so personal a channel.
Well, over the next hour and a half we are going to be going deep into the technology, the arguments and the facts around SMS marketing with my two expert guests, Gerry Perez of RunGP and Endurance Marketing Founder Beth Salinger. We’re going to be looking at how SMS marketing campaigns work, the pros and cons of using SMS over, or alongside, other marketing channels like email and social media, and how SMS can be used to reactivate customer databases like your unproductive mailing list.
In this episode:
SMS marketing as another tool in your marketing stackSMS marketing's spectacular open rates and how to compare them to email open ratesExamples of SMS campaigns: when to send them, how often, and what to include in themGetting the most out of your SMS campaigns with limited-time offers Responding to customer replies, following up and nurturing people through conversationsSMS marketing conversion rates and how to interpret themIntegrating your SMS marketing with your registration platform, Zapier for better attribution, ROI-trackingReactivating customer databases through SMSSMS copy best practices: identifying yourself as the sender, using clear calls-to-action, using emojis, personalizing your messagesFunnelling cold leads from Facebook ads into SMS nurturing campaignsBuilding up your SMS marketing list: subscribing website visitors, obtaining user consent, drawing users from social media, using incentives, using QR codesThe cost of running SMS campaignsMany thanks to our podcast sponsors, RunSignup and Racecheck, for supporting our efforts to provide great, free content to the race director community:
RunSignup are the leading all-in-one technology solution for endurance and fundraising events. More than 26,000 in-person, virtual, and hybrid events use RunSignup's free and integrated solution to save time, grow their events, and raise more. Find out more at https://runsignup.com/.
Racecheck can help you collect and showcase your participant reviews on your race website, helping you more easily convert website visitors into paying participants, with the help of their Racecheck Review Box. Download yours for free today at https://organisers.racecheck.com/.
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