Snap is Bringing Digital Ad Creative Out of the Dark Ages - Though Traditional Agencies May Not be Ready Next in Marketing

    • Marketing

In our first-ever two guest episode, we talked to Jeff Miller, Senior Director, Global Creative Strategy at Snap and Alex Collmer, Founder and CEO at VidMob about the state of creative work in digital advertising. Jeff and Alex explore why now might finally be the moment that marketers embrace analytics and ad tech to improve the quality of their digital creative work and how platforms like Snap are shifting consumers' expectations surrounding what constitutes an ad. In addition, they discuss how the pandemic has led brands toward producing ads on much shorter timelines, which has major implications for traditional ad agencies.

In our first-ever two guest episode, we talked to Jeff Miller, Senior Director, Global Creative Strategy at Snap and Alex Collmer, Founder and CEO at VidMob about the state of creative work in digital advertising. Jeff and Alex explore why now might finally be the moment that marketers embrace analytics and ad tech to improve the quality of their digital creative work and how platforms like Snap are shifting consumers' expectations surrounding what constitutes an ad. In addition, they discuss how the pandemic has led brands toward producing ads on much shorter timelines, which has major implications for traditional ad agencies.