Sniffing Out The Bullsh*t

Sabrina Chevannes
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Sabrina Chevannes is the founder of an entrepreneur members' club in London, the self-development leader for Forbes Business Council, the organiser of TEDxShoreditch and an international chess master... amongst many other things! Sabrina is also known as the No Bullsh*t Entrepreneur - always calling out BS wherever she sees it and helping other entrepreneurs wade through the rollercoaster that is entrepreneurship. Each episode, Sabrina will sniff out the BS of a trending topic or lesson and bring you the science and FACTS behind each subject, plus actionable insights you can take away.

  1. S2 E22: Values BS: Everyone Has Them… Until It Costs Them

    APR 7

    S2 E22: Values BS: Everyone Has Them… Until It Costs Them

    Everyone says they have values in business. Very few actually stick to them. In this episode, I break down the reality behind “values” - where they came from, why they’ve become such a big thing in modern business, and why most founders abandon them the moment they’re tested. We get into the psychology behind it too - from cognitive dissonance to loss aversion - and why it’s actually predictable that people compromise what they believe in under pressure. I also share my own experience of letting the wrong people into my business, knowing they didn’t align, and the impact that had - not just on the work, but on me. Because this isn’t just about principles. It’s about what you tolerate… and what that’s quietly turning your business into. If you’ve ever felt like your business doesn’t quite reflect who you are anymore - this one’s for you.

    25 min
  2. S2 E21: Personal Interlude: Why I Never Told Anyone I Was A Chess Master

    MAR 16

    S2 E21: Personal Interlude: Why I Never Told Anyone I Was A Chess Master

    For most of my life, I hid the fact that I was an International Chess Master. Not from the chess world… but from everyone else. Friends. Colleagues. Even people I dated. Growing up, chess wasn’t exactly the cool thing to do. It came with stereotypes, teasing, and the assumption that if you played seriously, you must be a bit of a dork. So for years, I kept it quiet and played it down. Ironically, inside the chess world I didn’t feel impressive either. When you’re surrounded by Grandmasters and elite players, it’s easy to feel like you’re just… average. Yet statistically, the reality is very different. In this personal interlude, I talk about the strange journey of hiding something that was actually one of my greatest strengths, the cultural shift that changed how people see chess, and why I’ve finally learned to embrace it. Sometimes the thing you spend years trying to hide… ends up becoming the most powerful part of your story.

    26 min
  3. S2 E20: Hiring BS: Why Adding People Makes Your Business Worse

    MAR 2

    S2 E20: Hiring BS: Why Adding People Makes Your Business Worse

    Everyone says hiring means you’re “scaling.” More people. More growth. More legitimacy. But what if adding staff is the fastest way to drain your cash, multiply chaos, and wreck your margins? In this episode, Sabrina breaks down the real cost of hiring in the UK - from payroll and pensions to employment law risks - and why premature growth is one of the biggest reasons businesses fail. If you’ve ever felt pressure to “grow the team” just because everyone else is doing it… this one might save you a lot of money (and stress). Let’s sniff out the Hiring BS.

    23 min
  4. S2 E19: Busy is Good BS - Being Busy is NOT Productivity

    FEB 23

    S2 E19: Busy is Good BS - Being Busy is NOT Productivity

    You worked all week. Your calendar was full. Your to-do list was endless. You were busy from morning to night. So why does your business feel exactly the same? In this episode of Sniffing Out the Bullsht*, we’re unpacking the biggest lie entrepreneurs tell themselves about productivity - and why being busy might be the very thing keeping you stuck. If you’ve ever ended a week exhausted but unsure what actually helped drive the business forward… this one’s for you. Because busyness isn’t business.

    22 min
  5. S2 E18: Positioning BS: Why You Think You Have a Marketing Problem (But You Don’t)

    FEB 16

    S2 E18: Positioning BS: Why You Think You Have a Marketing Problem (But You Don’t)

    “We just need better marketing.” It’s the default diagnosis for almost every struggling business. Low leads? Marketing. Poor conversions? Marketing. Slow growth? Definitely marketing. But what if that’s the wrong problem entirely? In this episode, I break down why founders keep fixing the visible issue… while missing the structural one underneath. If marketing always feels harder than it should, this might change the way you think about your business completely.

    26 min
  6. S2 E17: Personal Interlude: I’m not a workaholic and I don’t do “too much”

    FEB 9

    S2 E17: Personal Interlude: I’m not a workaholic and I don’t do “too much”

    People often tell me I do “too much”. Sometimes it’s framed as admiration. Most of the time, it’s framed as concern - that I’m going to burn out, that I need to slow down, that I’m taking too much on. In this personal interlude, I reflect on why being multi-passionate and multi-hyphenate has so often been treated as a flaw rather than a strength. I unpack where the “you do too much” narrative really comes from, why burnout is so often misunderstood, and how labels like ADHD are sometimes used to explain people away instead of accepting difference. This episode is about rejecting other people’s limits, reclaiming what works for you, and realising that “too much” is often just shorthand for “not familiar”. If you’ve ever felt pressure to shrink, simplify, or pick one lane to make others more comfortable - this one’s for you.

    16 min
  7. S2 E16: Fresh Start BS: Why January hasn’t magically fixed your business

    FEB 2

    S2 E16: Fresh Start BS: Why January hasn’t magically fixed your business

    January is supposed to be a fresh start. So why are so many founders exhausted, disappointed, or quietly burning out by February? In this episode, I break down why January launches are riskier than we admit - from burnout and seasonal depression to market saturation, creator income data, and why “fresh starts” don’t override biology or economics. If January hasn’t magically fixed your business, this episode will explain why - and what to do instead.

    22 min
  8. S2 E15: TOFU BS: Are You Wasting Time on the Wrong Marketing?

    JAN 26

    S2 E15: TOFU BS: Are You Wasting Time on the Wrong Marketing?

    Everyone is obsessed with going viral. More reach. More awareness. More content. Yet so many business owners are still struggling to sell. In this episode of Sniffing Out the Bullsht*, I’m calling out TOFU BS - the obsession with top-of-funnel marketing - and asking whether we’re all focusing on the wrong things. This episode is for business owners who already have an audience, trust, and credibility… but aren’t seeing that translate into sales. We cover: Why awareness doesn’t equal conversion Where sales actually happen (MOFU & BOFU) When it makes sense to “flip the funnel” What to do instead if you want more clients - not just more views Less content. More conversion. Keep sniffing out the bullsh*t.

    32 min
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About

Sabrina Chevannes is the founder of an entrepreneur members' club in London, the self-development leader for Forbes Business Council, the organiser of TEDxShoreditch and an international chess master... amongst many other things! Sabrina is also known as the No Bullsh*t Entrepreneur - always calling out BS wherever she sees it and helping other entrepreneurs wade through the rollercoaster that is entrepreneurship. Each episode, Sabrina will sniff out the BS of a trending topic or lesson and bring you the science and FACTS behind each subject, plus actionable insights you can take away.

Information

  • Creator
    Sabrina Chevannes
  • Years Active
    2023 - 2026
  • Episodes
    58
  • Rating
    Explicit
  • Copyright
    © Sabrina Chevannes
  • Show Website
    Sniffing Out The Bullsh*t