So, You Talk to Cows? A Podcast for Agricultural Communicators Erica Irlbeck

Communicating the climate crisis is a difficult and emotional task. Texas Tech University's Dr. Katharine Hayhoe is a scientist that communicates a tricky subject, yet she remains positive and continues with her work. 
She's active on LinkedIn and Twitter. Subscribe to her newsletter here: https://mailchi.mp/fae4224ba66d/subscribe-to-katharine-newsletter

Severe weather comes in lots of forms: drought, blizzard, thunderstorm, tornado, flooding, dangerous heat, extreme cold, and possibly more. However, weather can be hard to forecast consistently, and sometimes the public is jaded to the weather warnings.
Yet weather is one of the most important factors to a successful agricultural operation, and that's why I asked KAMC-TV (ABC, Lubbock) Chief Meteorologist Ron Roberts to join me for this episode of the podcast. My husband started working with Ron in the mid 90s, I joined the staff in the late 90s, and I have enjoyed visiting with him ever since. Ron has a fun sense of humor, he's well read, and he loves to talk weather and farming. In this episode, he shares his experience of forecasting some scary situations.

Ron can be found on Facebook:
https://www.facebook.com/ronrobertskamc

And on Twitter/X:
@RonRoberts.TV

The Crisis Communications Guide for Agriculture, Food, & Natural Resources can be found here: https://connect.xanedu.com/.../xan.../store/catalogue/25901/

Cindy Cunningham is one of the most experienced and knowledgeable communicators I know, especially when it comes to preparing for and responding to a crisis. She  worked in the pork industry for several years and is now at Woodruff. She is such a pro, and is always helpful to communicators from across the ag industry. 

Find Cindy's company, Woodruff here: https://wearewoodruff.com/
Link to the Crisis Communications Guide: https://connect.xanedu.com/.../xan.../store/catalogue/25901/

Emily Leonard is the evening anchor for WTVA in Tupelo, Mississippi, and was previously in Lubbock at KLBK/KAMC. She is a Texas Tech graduate and an excellent reporter. 
In this episode, she tells us how to be helpful to the media in the event of a natural disaster, and for some reason, her area of Mississippi has experienced more than its share of severe weather in the past few years. 
Emily shares the newscast with her husband, Matt. She talks about him a lot during our conversation. 
Fun fact about Emily - when Matt proposed to her ON AIR, it made Good Morning America. The clip still makes me smile: https://www.youtube.com/watch?v=8q6N-XtX6xw 

Here's a link to their station:
https://www.wtva.com/ 

Link to purchase The Crisis Communications Guide:
https://connect.xanedu.com/serve/xe/xaneducustom/store/catalogue/25901/?fbclid=IwAR1pcfJpzmP7fugqrA0nsenuCoEL9WWQnYTqPnpEYjdTTZEMlVhhKeL-UH4 

David Doerfert is a co-worker, friend, and mentor AND he developed the agriculture crisis management framework. Dr. Doerfert is one of the best researchers I know, and it was a joy to talk about his research and thoughts on the topic of crisis communications. 

Link to book:
https://connect.xanedu.com/serve/xe/xaneducustom/store/catalogue/25901/?fbclid=IwAR3olcrpbEdymSa8ii9cZrQ8owUxULr0o8p5qqH5zA48Z9_ZT2ubepSQtg0

Faith Peppers is now the director of communications for USDA’s National Institute of Food and Agriculture. However, in her career, she has managed communications for a major newspaper and the University of Georgia's agricultural extension service. 
She has a wealth of knowledge and ideas on managing issues and crises and she shares her ideas with us in this episode. 



The Crisis Communications Guide for Agriculture, Food, & Natural Resources is available here: https://connect.xanedu.com/serve/xe/xaneducustom/store/catalogue/25901/