7 episodes

The ultimate playbook for winning a presidential campaign. MSNBC’s Chris Matthews and campaign veterans who have had front row seats to presidential history dive deep into the six most important lessons learned from presidential campaigns that win. Chris and his guests tap into their experience, historical insight, passion for electoral politics, and love for our country to explain why these lessons matter, and how they’ve separated winners from losers. 

So You Wanna Be President? with Chris Matthews NBC News

    • Politics
    • 3.7, 705 Ratings

The ultimate playbook for winning a presidential campaign. MSNBC’s Chris Matthews and campaign veterans who have had front row seats to presidential history dive deep into the six most important lessons learned from presidential campaigns that win. Chris and his guests tap into their experience, historical insight, passion for electoral politics, and love for our country to explain why these lessons matter, and how they’ve separated winners from losers. 

    6 - Go Negative

    6 - Go Negative

    It's the oldest, worst, and most effective part of American politics: go negative.

    • 37 min
    5 - Ride the Galloping Horse of History

    5 - Ride the Galloping Horse of History

    Winning campaigns choose to make the tough calls that put candidates on the right side of history.

    • 45 min
    4 - Play from the Back

    4 - Play from the Back

    Know how to play from the back—great politicians turn losses ... into wins.

    • 32 min
    3 - The Walls Have Ears

    3 - The Walls Have Ears

    The country is always listening—so don't say something you don't want every voter to hear.

    • 24 min
    2 - See Something, Say Something

    2 - See Something, Say Something

    Lesson two: see something, say something. When unscripted moments flare up in a campaign, voters want to see candidates who can show some spontaneity. They want to know that their nominees can live without their talking points—that the lights are on and somebody's home.

    Chris Matthews dissects the most memorable campaign turning points with Peggy Noonan, a Reagan speechwriter, and Jon Allen, a political analyst at NBC News.

    For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.

    • 32 min
    1 - Win Iowa

    1 - Win Iowa

    Lesson one: win Iowa. An astounding number of Democrats and Republicans won their party's nomination after winning first in the Iowa caucuses—but America's first battleground hasn't always been a priority for campaigns. Jimmy Carter was the first to realize that a win there could propel a candidate into the national spotlight.

    Chris Matthews examines Carter's approach to the 1972 campaign with Gerry Rafshoon, who handled political advertising for the candidate, and veteran journalist Judy Woodruff, who covered the campaign in her early years with NBC.

    For a transcript, please visit https://www.msnbc.com/soyouwannabepresident.

    • 31 min

Customer Reviews

3.7 out of 5
705 Ratings

705 Ratings

That1uNeed2NO ,

No offense

Much better areas to spend ur time. He’s made a mockery of himself with his disdainful covering Politics this past year. of course everyone deserves a second chance and I wish him Well. he’s at least done some good things over the past 2 decades but couldn’t listen to a full episode. #LoveTrumpsHate but lies and pandering to the “moderate” elite dems doesn’t help either.

kevin odea ,

Miss u Chris Matthews

U were the voice I looked forward to hearing. U dug deep and didn’t put up with BS.
I’m the same age as u. We remember the history of our time. We still feel it in our guts.
We also get put out to pasture. I was depressed by they way they drummed u out. They “me to’d” you!
Please get your voice on a new platform. ? How about a podcast!
Kevin

NiCi2205 ,

Missing Chris

Chris, you are n will be missed in the lives of those who love true and honest professional journalism from the best...!

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