So You Want to be a Podcaster Andrew Rappaport & Coleen Sharp

So You Want to be a Podcaster episode 19


Not being prepared

Solution: allow time to prepare


Not being in agreement with the co-host

Solution: make an agreement upfront


Unrealistic expectations

Time

Solution: make a schedule


Amount of work

Solution: Record and edit 4-8 episodes before you publish your first


Audience size

Solution: would you enjoy speaking to the number of people that you get downloads
Solution: Be OK with the idea that it may take you years and hundreds of episodes to grow your podcast


Financial investment/cost

Solution: research upfront the cost




Not knowing your audience

Solution: need to learn who your audience is; you would ask your audience for feedback


Not knowing your purpose

Solution: Do you want your listeners to learn something? Be entertained? Work to answer the question, “What is your show about?” in 10 words or less.


Commitment

Solution: this is a decision one must make


Loss of passion

Solution: Know your purpose


Background noise

Solution: change the environment
Solution: put the dog out


Unexpected technical issues

Solution: learn the technology


Not getting the appropriate help

Solution: make sure that the person helping you knows what they are talking about

So You Want to be a Podcaster episode 18


Hiring out services

Hosting - episode 2 -  Podcast RSS Feed, Hosting and Websites
Where to find people

https://www.upwork.com
Fiver.com


Coaching
Manager
Editing
Marketing
Transcription


Do it yourself

Training

Videos
Classes


Transcription

Otter.io
Temi (https://www.temi.com/)
Descript
AudioBurst

So You Want to be a Podcaster Episode 17


Donations & subscriptions



patreon

Membershil tiers


PayPal
Donations through your website

https://donorbox.org/


Membership

Premium episodes only for members





Advertising



Advertising

Small
Larger advertisers

Most require at least 5000 downloads/episode in the first 30 days


Pay per thousand downloads in first 30 days

Here are the industry average rates for podcast advertising. Note CPM is cost per mille or cost per 1,000 listeners.

30 sec $18
60 sec$25









Podcorn
Show sponsor
Some hosts provide advertising options/or advertising network

Anchor
Red Circle





Merch



Make your own
Teespring
Printiful/shopify
Amazon



YouTube

So You Want to be a Podcaster episode 16


What to share

Share website link if possible or from the host site
Don't share Apple or other app links


Social Media

Facebook

Pages vs. Groups
Pages
Groups


Twitter
Instagram


Use automatic tools if possible some can be tied to your website
Email List
Newsletter

Mail Chimp
Constant Contact


Ministry site


Check out all the podcasts are the Christian Podcast Community

So You Want to be a Podcaster episode 15


How to name

Apple names
Use questions
Describe a problem
Be descriptive of the content
Catch attention but be honest about the show
Do not use clickbait


Show artwork

Logo or show specific photos
Size of artwork
Do you have the rights to use the artwork?




 

So You Want to be a Podcaster episode 14


Importance of show notes

SEO value
Apple will now search audio


How do different apps handle show notes

Apple Podcast
Google Podcast
Overcast
Castbox
Downcast
Spotify
Tunein
Sticher
iHeart Radio
Podbean
Podcast addict


Blog post vs. description

Transcription or not?
Chapters or skip to
Add all your resources mentioned in the episode
https://www.brokenlinkcheck.com


RSS feed size

1 MB is the practical maximum, but I recommend smaller than 512 KB.
How to Shrink Your Podcast RSS Feed and Why It Matters The Audacity to Podcast with Daniel J. Lewis
Free RSS Validators

Podbase: For podcast feeds. Podbase will check your URL, make sure your XML is well-formed, and whether it is iTunes-compatible. It will also check for things like your cover art being in iTunes compliance, correct category, correct summary, and more.
Cast Feed Validator: For podcast feeds. This validates your feed, checks the main image, as well as media files while letting you visualize your podcast RSS feed.
Feed Validator: Feed Validator is for Atom, RSS, and KML feeds. LIke W3C, it also gives you highlighted errors with messages and information for each problem found.
W3C: W3C is for syndicated feeds. It works with RSS 0.90, 0.91, 0.92, 0.93, 0.94, 1.0, and 2.0. Enter the address of your feed and click “validate.” Errors will be highlighted, with messages for each problem. Not sure what the message means? There’s a “help” link with more details.




Examples

The Feed
The Briefing with Al Mohler  example - don’t downgrade your show notes
The Audacity to Podcast
The imaged life