Social Banking: Meet the Innovators

Does your bank tweet? Blog? Post on Facebook? How are banks communicating online (and why)? Linda Descano, Managing Director and Head of Content and Social, North America Marketing at Citi and President and CEO of Women & Co.; Lauren Wagner Boyman, Executive Director, Morgan Stanley, Online Strategy & Experience - Content and Social Media; John Stepper, Managing Director, Deutsche Bank; and Joyce Sullivan, Founder and CEO, SocMediaFin, Inc discuss how they are using social networks to connect their financial services organizations with clients and employees. Moderated by Kelly Hoey of Women Innovate Mobile.