46 episodes

Social Currency is a marketing podcast covering the hottest digital and social media marketing topics that matter for your business strategy now, with hosts Tuck Ross (@tuckross) and Jessica Jensen (@jessicakjensen).

Social Currency Tuck Ross and Jess Jensen

    • Business
    • 4.8 • 22 Ratings

Social Currency is a marketing podcast covering the hottest digital and social media marketing topics that matter for your business strategy now, with hosts Tuck Ross (@tuckross) and Jessica Jensen (@jessicakjensen).

    046 | YOUR 2020 MARKETING STRATEGY GUIDE FROM SOCIAL CURRENCY

    046 | YOUR 2020 MARKETING STRATEGY GUIDE FROM SOCIAL CURRENCY

    In this episode of the Social Currency podcast, we’ve prepared a list of six pillars for a rock solid 2020 marketing strategy. Digital is transcending the web and expanding into many aspects of the marketing funnel.

    In this episode:


    Double down on social media. It is playing a more powerful role in upper, mid and lower funnel and there is still opportunity in areas like video, going live and social influencer collaborations. If your brand isn’t there yet, it’s not too late.
    Digital continues to extend into new mediums. We’re seeing personalized digital experiences in Out of Home, retail environments and more. Think beyond mobile.
    Voice search is growing. Is your brand ready for zero click search? If Alexa only gives you one result, are you it?
    Storytelling is far stickier than facts. Build a narrative for your brand that people will remember. Two primary storytelling mediums we love are video & podcasting.
    Have a Point of View on world events, your industry, the future, social causes. But whatever you do, just don’t say woke.
    Build content with an audience-first approach. What are your consumers saying about you when you’re not in the room? Are there industry themes being discussed online that you can address? Respond to the needs, wants and interests of your audience and let your company agenda take a back seat.

    Links we reference in the show:

    https://medium.com/@shivagbhaskar/how-podcasts-became-so-popular-and-why-thats-a-good-thing-8c2ef4b27066

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    • 40 min
    045 | FACEBOOK AND THE FUTURE. INTERVIEW WITH MARI SMITH, THE “QUEEN OF FACEBOOK.”

    045 | FACEBOOK AND THE FUTURE. INTERVIEW WITH MARI SMITH, THE “QUEEN OF FACEBOOK.”

    In this episode of the Social Currency podcast, we interview Facebook Queen, Mari Smith.

    Mari is one of the world's leading social media thought leaders, consulting, speaking and offering online training to countless digital marketers.

    Fast Company described Mari as, “A veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World.” 

    Forbes named Mari as one of the top ten Social Media Influencers three years in a row.

    We discuss:


    Is Facebook only for old people?
    What does “the future is private” actually mean?
    5G and AI’s impact on digital marketing.
    Instagram hiding likes. What this means for Social Influencers.
    How to weave organic, paid and retargeting together into a 1, 2, 3 punch on Facebook.
    China and Tik Tok.
    Is all of this the fault of the platform? Or is it us?

    Links we reference in the show:


    Science of Social Media podcast: https://podcasts.apple.com/us/podcast/the-science-of-social-media/id1153119945
    Social Media Marketing podcast: https://podcasts.apple.com/us/podcast/social-media-marketing-podcast/id549899114?ls=1&mt=2
    AI Marketing podcast: https://www.stitcher.com/podcast/ai-marketing
    The Information email: https://www.theinformation.com/subscribe
    Inside.com email: https://inside.com/tags/technology

    ---

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    • 52 min
    044 | MARY MEEKER'S FUTURE OF THE INTERNET - 2019 EDITION

    044 | MARY MEEKER'S FUTURE OF THE INTERNET - 2019 EDITION

    In this episode of the Social Currency podcast, we discuss the infamous Mary Meeker Internet Trends Report.

    Mary has become a staple at the annual Code Conference, running through insane amounts of data and research about the internet and technology adoption in rapid succession, PechaKucha

    Style. (Japanese form of storytelling where you only speak for 20 seconds per slide with heavy use of visuals.)

    Who is Mary Meeker? She is an American venture capitalist and former Wall Street securities analyst. Her primary work is on Internet and new technologies and famously said “the internet has lots of upside.” She was a partner at the venture capital firm Kleiner Perkins until last year when she formed her own company, Bond Capital. In 2014, she was listed as the 77th most powerful woman in the world by Forbes. She has been producing the “Future of the Internet” reports since 1995.

    We discuss:


    Global internet user base. 
    Subscription vs. free trial. 
    Power of recommendation. 
    Podcasting growth. 
    Voice growth. 
    eSports and social gaming. 
    Data as the killer app. 
    Splinternet. 
    Cybersecurity and technology’s impact on healthcare. 

    So. Much. Goodness.

    Links we reference in the show are below:

    Mary’s Presentation: https://www.youtube.com/watch?v=G_dwZB5h56E

    Full Report: https://www.bondcap.com/#view/1

    Recode Summary: https://www.vox.com/recode/2019/6/11/18651010/mary-meeker-internet-trends-report-slides-2019

    ---

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    • 34 min
    043 | POWERING POSITIVE TRANSFORMATION THROUGH DISRUPTION. INTERVIEW WITH LINDSEY ROY, VP AND CMO OF HALLMARK.

    043 | POWERING POSITIVE TRANSFORMATION THROUGH DISRUPTION. INTERVIEW WITH LINDSEY ROY, VP AND CMO OF HALLMARK.

    On this episode of the Social Currency marketing podcast, we are joined by special guest, Lindsey Roy, Vice President and Chief Marketing Officer of Hallmark Greetings. We spend time talking through her powerful story, how she views personal and business transformation, the power of authenticity for a brand, how emotion can be a competitive advantage, and how Hallmark is maximizing social media to connect with true humanity. The power of positive can create change. Traditional businesses can stay true to who they are while going digital at the same time.



    Find Lindsey Roy at:

    https://www.instagram.com/lindseyroy26/

    https://www.linkedin.com/in/lindseyroyofficial

    http://www.lindseyroy.com



    ---

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    • 26 min
    042 | CONNECTING ON LINKEDIN. AN INTERVIEW WITH AMANDA ROST OF LINKEDIN

    042 | CONNECTING ON LINKEDIN. AN INTERVIEW WITH AMANDA ROST OF LINKEDIN

    Amanda Rost joined the Social Currency show and shared her insights on working at the social media giant, job hunting juggernaut: LinkedIn. We discuss the platform’s mission to raise global GDP and create economic opportunity for everyone. We also touch on how LinkedIn has been successful because of its purposeful steady growth, unreliance on ads for revenue and higher order mission. Could this be the last frontier of “safe” social media spaces? Check out our discussion in episode #42 of Social Currency.



    Links we reference in the show are below:

    https://www.linkedin.com/in/amandarost/

    https://twitter.com/amanda_rost

    https://airtable.com/

    https://www.linkedin.com/in/leelasrinivasan/



    Books we reference in the show are below:

    The Big Picture: On the Origins of Life, Meaning, and the Universe Itself

    https://amzn.to/2L5TYxZ

    The Order of Time

    https://amzn.to/2XzcPrR

    Tools for Thought: The History and Future of Mind-Expanding Technology
    https://amzn.to/2L7jbb7



    ---

    Get everything Social Currency Show:

    Find us here:

    SocialCurrencyShow.com

    Facebook 

    Listen here:

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    Google Play

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    TuneIn

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    Anchor 

    Post love with this hashtag: #socialcurrencyshow

    Sign up for the Social Currency email here

    • 45 min
    041 | MATTERS OF CYBER SECURITY. FEATURING KRISTINA LIBBY, EXPERT AND “THREAT MATRIX” PODCAST HOST.

    041 | MATTERS OF CYBER SECURITY. FEATURING KRISTINA LIBBY, EXPERT AND “THREAT MATRIX” PODCAST HOST.

    In this episode of the Social Currency podcast, we interview “Threat Matrix” podcast host, former Microsoft PR lead and now NYU professor, Kristina Libby. Prepare for war. We hit on hidden agendas, the AI war, the responsibility of social platforms to combat fake news, and the line between PR and propaganda.  
    In our discussion with Kristina, we touch on:


    Cyber security and what we should all be doing now to protect ourselves
    The responsibility of social platforms to combat fake news
    The line between PR and propaganda
    Winning the AI war
    The future of social media


    Links we reference in the show are below:



    Where to find Kristina:

    https://twitter.com/matrix_threat

    https://twitter.com/KristinaLibby



    Books Referenced in this Episode:

    Traction: How Any Startup Can Achieve Explosive Customer Growth: https://amzn.to/2JfgD7s

    LikeWar: The Weaponization of Social Media: https://amzn.to/2xnSPIY

    Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy: https://amzn.to/2IWjxiG

    Countdown to Zero Day: Stuxnet and the Launch of the World's First Digital Weapon: https://amzn.to/2FFBHTy



    Forums & Sites Referenced in this Episode:

    Nancy Pelosi Doctored Video: https://www.reddit.com/r/TechNewsToday/comments/bta9e0/a_doctored_video_of_nancy_pelosi_shows_social/

    Twitterbots: Anatomy of a Propaganda Campaign: https://www.symantec.com/blogs/threat-intelligence/twitterbots-propaganda-disinformation

    The Beginners Guide to Not Getting Hacked: https://www.dontclickonthat.com/

    • 56 min

Customer Reviews

4.8 out of 5
22 Ratings

22 Ratings

Pdxaguilar ,

Dynamic Duo!!!

I love the energy, dialogue and applicability of the content across industries and roles. Looking forward to listening to more! 👍🏻

AngeFong ,

Informative & Entertaining!

First podcast I’ve listened to that didn’t put me to sleep. A fun listen in learning the basic strategies of digital and social media marketing. Love the way how Tuck & Jess present topics in an uncomplicated way that can be easily relatable in business or personal. Look forward to hearing more. Well done!

RJMktr ,

A must listen

Why should I care about social media? Isn't it just pictures of food and videos of cats? Jess and Tuck expertly explain why social media marketing matters in today's business world and how you can develop a core understanding of how it works...without needing to become a maven. Entertaining and informative, I higly recommend it to anyone wanting to learn from the best.

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