14 episodes

Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better.

This material forms part of The Open University course B324 Marketing and society.

Social marketing - Audio The Open University

    • Courses

Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better.

This material forms part of The Open University course B324 Marketing and society.

    Social marketing

    Social marketing

    A short introduction to the album.

    • 52 sec
    Transcript -- Social marketing

    Transcript -- Social marketing

    A short introduction to the album.

    What is social marketing?

    What is social marketing?

    Michaela Firth in conversation with Gerard Hastings.

    • 15 min
    Transcript -- What is social marketing?

    Transcript -- What is social marketing?

    Michaela Firth in conversation with Gerard Hastings.

    Critical marketing

    Critical marketing

    Terry O'Sullivan in conversation with Gerard Hastings.

    • 18 min
    Transcript -- Critical marketing

    Transcript -- Critical marketing

    Terry O'Sullivan in conversation with Gerard Hastings.

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