Social Media and Digital Marketing w/ Krissy Buck - WSU Tech

Does your online presence need an upgrade?  Krissy Buck, Program Director of Digital Marketing at WSU Tech joins the show to talk all things social media and digital presence.  Hosts Don and Ebony pepper Krissy with questions aimed to help you optimize your digital marketing efforts in a way that will grow your reach to potential customers.  On this episode we discuss:

• Diving into the digital media world
• The unique career journey Krissy has followed
• The goal of the digital marketing program at WSU Tech
• Finding your customers online
• The importance of the customer journey
• Some basic keys to SEO for your website and YouTube
• Being effective at content creation
• The types of videos that people prefer online
• How often should you sell to your customers through Social Media?
• Using all the digital tools that are available to you
• How often you should be posting
• Serving others online in order to grow
• Highlighting user generated content
• How social media influencers are bridging the gap between brands and customers
• Leveraging a chat bot effectively
• The flywheel approach to transitioning followers to customers
• The Accept / Seek / Go approach
• The value of building an online community
• The biggest mistake she sees small businesses make online

Learn more about WSU Tech:

https://wsutech.edu/

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WSU Tech is a different kind of college, changing lives by training people for high-wage, high-demand jobs. We work hand-in-hand with employers to determine their job needs now and into the future so our students graduate with the right skills. The WSU Tech Digital Marketing Program provides graduates with the skills necessary to succeed in the specialized realm of digital marketing. The program coursework combines traditional marketing skills with the specialized technical skills required to develop first-class digital marketing content. Topics include digital strategy, web development, and analytics as well as digital marketing buys, multimedia creation, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques.

Krissy is a digital marketing educator in higher ed. She is a speaker that teaches businesses how to build online communities around their brand. She is an experienced Social Media Strategist with a demonstrated history of working in the information technology and services industry. Strong marketing professional with an Associate's Degree focused in Web Page, Digital/Multimedia and Information Resources Design from Butler Community College.

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