9 episodes

If you're an author looking to improve how you use social media - this podcast is for you. Whether you're new and building a presence online or you're well into your career and looking to go to the next level, you'll find support in these episodes. This podcast is all about content strategy, time management, and how to use social media to build relationships with your readers. This podcast isn't about advertising. Each episode is under 30 minutes so you can listen on your lunch break or commute, and packed with helpful tips and strategies you can begin using right away.

Social Media Deconstructed Lisa Catto, Caledonia Creative

    • Business
    • 5.0 • 11 Ratings

If you're an author looking to improve how you use social media - this podcast is for you. Whether you're new and building a presence online or you're well into your career and looking to go to the next level, you'll find support in these episodes. This podcast is all about content strategy, time management, and how to use social media to build relationships with your readers. This podcast isn't about advertising. Each episode is under 30 minutes so you can listen on your lunch break or commute, and packed with helpful tips and strategies you can begin using right away.

    8: 5 Time Management Tips for Social Media

    8: 5 Time Management Tips for Social Media

    If you've ever felt like social media takes up too much of your time, this episode will give you some actionable tips to better manage your time on social media.







    FREE CHALLENGE







    Have you ever complained that you spend too much time on social media? On August 5, 2019, I'm launching a free 5-day challenge to help authors reclaim writing time from social media.







    Over five days, I'll email you manageable and actionable tips and tricks to help you take control over social media. Sign up now!







    If you're listening to this after the challenge has ended, still head to the website and sign up to get info about when it's offered again.







    THE GOODS







    Join my free Facebook group for social media supportCheck out my coaching and training services to help you up-level your author social mediaSnag my free 3 steps to a content plan workbook to help you figure out what to post on your social media accounts

    • 14 min
    7: Why social media is important for authors

    7: Why social media is important for authors

    How many times have you heard that social media is a must for authors? Probably way more than you want to. But how often do we hear why it's important?







    In this episode, I share some of the reasons why it's worth it for authors to invest time in using social media.







    FREE CHALLENGE







    Have you ever complained that you spend too much time on social media? On August 5, 2019, I'm launching a free 5-day challenge to help authors reclaim writing time from social media.







    Over five days, I'll email you manageable and actionable tips and tricks to help you take control over social media. Sign up now!







    If you're listening to this after the challenge has ended, still head to the website and sign up to get info about when it's offered again.







    THE GOODS







    Join my free Facebook group for social media supportCheck out my coaching and training services to help you up-level your author social mediaSnag my free 3 steps to a content plan workbook to help you figure out what to post on your social media accounts

    • 14 min
    6: Facebook profiles, pages and groups, oh my!

    6: Facebook profiles, pages and groups, oh my!

    Facebook seems to be the social media platform that many authors feel like they have to be on, but not as many actually want to be on. I get it. With the privacy concerns and the creepily targeted advertising and relatives sharing questionable content, it’s not always the happiest place to be.







    But, it’s often the place to be. It’s still the leading social media platform in terms of audience size and breadth. And the variety of ways you can engage with people makes it hard to beat for authors.







    In this episode, I’m going to break down the three main spaces on Facebook and the best uses for each, from an author’s perspective. Those three spaces are profiles, pages and groups.







    Also, check out the top of this week's TBR pile: The Business of Love by Kerri Keberly (this is an Amazon affiliate link).







    The Business of Love by Kerri Keberly







    THE GOODS







    Join my free Facebook group for ongoing social media supportCheck out my other podcast episodesGet one-on-one training with me on how to use Facebook pages or groups at Caledonia Creative

    • 14 min
    5: Instagram Stories vs. Feed

    5: Instagram Stories vs. Feed

    Instagram Stories is the most popular Instagram feature for users (with more than 400 million daily users), but a lot of authors aren't sure when to use InstaStories over the feed. Or, how to use all of those cool features like adding gifs to the posts.







    In this episode, I talk about the main differences between Instagram Stories and Feed, and specific examples of how to use them in a way that complements each other.







    The top of this week's TBR pile is: Dating You/Hating You by Christina Lauren (this is an Amazon affiliate link).







    Dating You/Hating You by Christina Lauren (this is an Amazon affiliate link).















    IMPORTANT LINKS







    Join my free Facebook group for ongoing social media supportCheck out my other podcast episodesGet one-on-one training with me on how to use Instagram Stories (or other social media platforms/services) at Caledonia Creative

    • 13 min
    4: All About Hashtags

    4: All About Hashtags

    In this episode of Social Media Deconstructed, I address one of the most common questions I get about social media from authors - what are hashtags? Or, I just don't really *get* hashtags.



    In under twenty minutes, I'll take you through the hashtag basics of how they work, when to use them, and how they're used on the various platforms. I'll also talk about how you can use hashtags to build community and aid your writing.



    Struggling with knowing what to post on social media? I can help!



    I've created a FREE 10-page workbook to walk you through three easy steps to creating your social media content plan. Head over to my website and pick up this easy-to-use tool!



     



    IMPORTANT LINKS



    Join my free Facebook group for ongoing social media support

    Check out my other podcast episodes

    Get one-on-one support through my social media coaching services at Caledonia Creative

    • 17 min
    3: Privacy and Social Media

    3: Privacy and Social Media

    A challenge many authors face when establishing or growing their social media presence is finding that balance of privacy. How much of your “real life” should you share with your readers?



    Social media is built on being authentic. To build relationships with your readers, you want to be able to connect with them on a human level. But how do you do that on public accounts while protecting your privacy?



    This episode of Social Media Deconstructed gives you actionable steps to determine how private you need to be with your readers and how to decide what you’re willing to share on your public accounts. After this episode, you’ll no longer feel that moment of panic that you are over- or under-sharing.



    Social Media Deconstructed is a podcast to help authors use social media more efficiently and effectively. Social media can be a time suck for a lot of authors and some platforms are downright confusing. This show provides practical tips and advice to up your social media game immediately.



    FREE CLASSES



    I'm teaching two online classes and a webinar for SavvyWriterCon on Sept. 14-16. Head over to the Savvy Authors website to register for your free account and sign up for any (or all!) of my classes.



    Three Steps to a Social Media Content Plan

    Social Media Analytics 101

    Using Social Media Tools to Free Up Your Time



    IMPORTANT LINKS



    Social Media Deconstructed podcast website

    My social media coaching services with Caledonia Creative

    A FREE Facebook group for ongoing social media support

    • 14 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

CourtnyR ,

Amazing!!!

Gets right to the point, clearly laying out the topic in each episode. Great social media takeaways, tips and tricks! Also the Scottish guy at the beginning of each episode has a sexy voice! 😍

jcegoldstein ,

Helpful, short episodes

Lisa does a good job wth this podcast by giving crucial social media information in short episodes. Unlike some other podcasts, which drone on & on, hers are to the point. I like it!

JessieNightOwlRomance ,

So excited for this new podcast!

So far I have found all of Lisa’s podcasts to be useful to my writing career. I can’t wait to see the topics of her upcoming episodes.

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