EP 163 - What is a Pre-Launch Copy Strategy and Why You Need It (Brenna McGowan‪)‬ The Boss Lady in Sweatpants Show - Confidently Create Content that Connects and Converts

When you hear the word "launch" do you crawl up into a ball and think how exhausting it'll be to get through a launch? All those emails, prep, organizing content, etc!
 
Today, you'll learn about a pre-launch copy strategy so the actual launch isn't stressful or maybe even needed. AMEN!
 
In today's episode, Brenna teaches you:
why you need a pre-launch copy strategy
how it's different from a wait list, and
the 4 main components to the pre-launch copy strategy
 
Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.
 
Connect with Brenna:
brennamcgowan.co
https://brennamcgowan.co/cheatsheet/
brenna@brennamcgowan.co
https://www.instagram.com/brennamcgowanco/
https://www.facebook.com/groups/thecopyandcontentconvo
 

Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!
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Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/
Work with me: https://bossladyinsweatpants.com/coaching/
Free Caption Templates: https://bossladyinsweatpants.com/free-captions/
Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/