75 episodes

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that's me) and my guests will share strategies & content tips, what we do and don't love about working in the industry, and give transparent advice about running a social media management business. We're dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You'll learn, you'll laugh, and you'll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own. You can follow me on Instagram, TikTok, and YouTube at @sugarpunchmarketing, and join the free private community of Punchies, head to community.sugarpunchmarketing.com.

Social Media Manager Confidential Shanté Gorman, Mentor for Social Media Managers

    • Business
    • 4.8 • 19 Ratings

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that's me) and my guests will share strategies & content tips, what we do and don't love about working in the industry, and give transparent advice about running a social media management business. We're dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You'll learn, you'll laugh, and you'll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own. You can follow me on Instagram, TikTok, and YouTube at @sugarpunchmarketing, and join the free private community of Punchies, head to community.sugarpunchmarketing.com.

    The TOP Graphic Design Mistakes Social Media Managers Make | Visibility Strategy Series

    The TOP Graphic Design Mistakes Social Media Managers Make | Visibility Strategy Series

    Welcome to the Visibility Strategy Series! 
    Do you remember the feeling of crafting that almost perfect social media post only to have it receive lukewarm engagement? We've all been there, and it may have something to do with your graphics. 
    Join me in Part 3 of our Visibility Strategy Series as I zero in on the graphic design mistakes that I see Social Media Managers make and dive into the basics of graphic design so you can make an impact with your content. If you are ready to take your content from good to great and not just reach but engage your audience effectively, you won't want to miss a second of this episode!
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community73
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi73
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients73
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop73
    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode73
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 15 min
    Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series

    Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series

    Welcome to the Visibility Strategy Series!
    Video content is here to stay, but how do you create engaging social media videos for your clients? In part two of this series, we are diving into all things social media videos. 
    We cover everything from understanding video quality and frame rate to mastering the art of text overlays and pattern breaking. So if you are ready to step up your video game, this is the episode for you. Let’s dive in!
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode72
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community72
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi72
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients72
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop72
    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 11 min
    Writing Hooks That Don't Suck | Visibility Strategy Series

    Writing Hooks That Don't Suck | Visibility Strategy Series

    Welcome to the Visibility Strategy Series!
    I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re covering things like video editing, graphic design, tools to use for video content and running ads. And today we’re kicking off this series with Part 1 on how to write strong hooks,  specifically how to write ones that don't suck.
    So, what goes into a good hook? And how do you craft hooks that are going to capture your audience's attention? We’ll be diving into power words and how to use them, where to find inspiration for your hooks and how to use language that your audience can understand. Whether you're a seasoned pro or just getting started, you won't want to miss this. 
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode71
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community71
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi71
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients71
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop71
    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 10 min
    The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients

    The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients

    Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to guides for mastering paid advertising successfully. 
    Since 2019, the Lauras have trained over 4,000 freelancers to become better marketers and make more money as social media managers. As the voices behind the JFDI with the two Lauras podcast, they share tips and advice but also rant about the state of social media, all from their chilly UK offices with a Diet Coke in hand.
    In this episode, we discuss the importance of running successful paid ads for social media management clients and how they can elevate your business. We also discuss the true definition of success in the industry, a concept that goes beyond monetary gains and explores the freedom and lifestyle that success brings. Tune in to hear more from the Two Lauras and gain valuable insights to growing your social media management business with ads!
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode70
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community70
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi70
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients70
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop70
    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 22 min
    How to Create a Social Media Report with KPIs (Key Performance Indicators)

    How to Create a Social Media Report with KPIs (Key Performance Indicators)

    Are you struggling to figure out what to include in your KPI reports for clients? Social media reports don’t have to be overwhelming, so stop worrying—I have you covered! 
    In this episode, we'll tackle selecting the right KPIs, crafting social media reports, and analyzing insights. The good news is there is no need for fancy tools or apps, but some manual work may be required. So, let’s dive in and take your social media management skills to the next level with these actionable tips.
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode69
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community69
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi69
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients69
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop69
    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 11 min
    Becca Booker on: Boundary Hacks Every Social Media Manager Needs to Know

    Becca Booker on: Boundary Hacks Every Social Media Manager Needs to Know

    Are you struggling to crack the code of setting boundaries as a social media manager? In a 24/7 industry, it can be hard to set and enforce boundaries. But has my guest, Becca Booker, discovered the secret? 
    Becca is the owner of Homemade Social, where she works hands-on with lifestyle and e-commerce brands and implements social media and email strategies to elevate their brand and grow their communities. She is here to share her hacks on setting boundaries and sticking to them! 
    Becca shares her journey from freelancer to marketing agency and the complimentary services she now offers. We discuss boundary hacks that are essential for social media managers to combat burnout and maintain a healthy work-life balance. Plus, Becca will spill the beans on her go-to apps that make enforcing these boundaries a breeze.
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode68
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community68
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi68
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients68
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop68
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 24 min

Customer Reviews

4.8 out of 5
19 Ratings

19 Ratings

annamarieburish ,

Wherever you are in your SMM journey…Listen to Shantè

Hey Shantè! I just wanted to let you know that your podcast has been amazing to listen to! I’m probably responsible for half of your downloads because I like to binge your episodes when I go for walks or on long car rides!
I really resonated with your last episode about losing clients and feeling low. I’ve been feeling that way since December but am hoping to pull through!
Keep being fabulous 🥰

sammmywich ,

Great resource

Just listened to the first ep!
This is a great resource for those starting out. Excited to learn more about starting a SMM business.

amber.laine ,

Unfortunately Disappointed

I’ve listened to 4 episodes and for a 11-12 min episode there is 5 min of helpful information with the rest of the time being spent selling to the listener. I was excited to actually learn things in depth but unfortunately haven’t had that chance.

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