Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creato

Jeff Sieh
  • 4.9 (14)
  • MARKETING
  • UPDATED WEEKLY
Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creato

Social Media News Live keeps you up-to-date on what's happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

  1. 6D AGO

    AI Secrets Every Small Business Must Know

    Trying to keep up with AI while running a business? You’re not alone. In this episode of Social Media News Live, we’re joined by Phil Pallen, branding strategist, keynote speaker, and author of AI for Small Business, to talk about how solopreneurs and small teams can use AI to boost productivity without losing the personal touch. Phil shares his practical framework for using AI in ways that actually make sense for your business, starting with tracking your time and identifying the tasks you should keep, delegate, or automate. He also walks us through how to train AI to sound like you, how he uses ChatGPT and Adobe Acrobat’s AI tools in real client workflows, and why embracing AI doesn’t mean sacrificing human connection, it means amplifying what makes you unique. We cover everything from chatbots to creative automation, ad management to brand voice, with real examples from Phil’s own work as a creator and consultant. If you want to work smarter, not harder, this episode is packed with takeaways to help you get started or go further with AI. Key Points:A simple framework to decide what to keep, delegate, or automate using AI How to track your working time and use that data to build efficient systems Why brand voice matters more than ever in the age of AI, and how to train your LLM to use yours How Phil uses “don’t take action yet” to structure better ChatGPT conversations The difference between AI assistants and agentic AI (and why it matters for customer service) Tools for smarter advertising, including Otis and Magai, and what to know about data security Why branding is evolving, but your personality still sets you apart Resources:Phil Pallen’s Website – philpallen.coBook: AI for Small Business – (affiliate link) Available on AmazonFollow Phil on YouTube & Instagram – @philpallenExplore Phil’s Recommended Tools – philpallen.co/tools ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My...

    58 min

  2. JUN 30

    Build Your Brand’s Dopamine Machine

    Ever wonder why some content sparks nonstop conversation while yours falls flat? In this episode, Brooke Sellas returns to break down the neuroscience behind engagement and how to build what she calls a “dopamine machine” for your brand. Spoiler: it’s not about pushing more content, it’s about triggering emotion. Brooke, CEO of B Squared Media and author of Conversations That Connect, explains how our brains are wired for feel-good interactions, and why your social content needs to do more than inform; it needs to spark connection. We explore the shift from content-first to conversation-first strategy, how brands can train their own “Brooke Bot,” and what real customer listening looks like in action. From the psychology of music and memes to turning “lurkers” into loyalists, this episode is full of actionable ways to measure engagement differently, boost your return on conversation, and keep your audience coming back for more. Key Points:Why content is just the vehicle—the destination is emotionWhat dopamine has to do with engagement, and how to trigger itHow to use Brooke’s 3E Filter: Education, Entertainment, and EmpathyWhy your social care strategy matters more than likes and sharesHow to use social listening and dark mentions to drive salesWhy you should build community around your “Nicks” (aka your superfans)How Brooke is using AI to personalize customer journeys and build smarter engagement scores Resources:Brooke Sellas’ Website – brookesellas.comB Squared Media – bsquared.mediaBook: Conversations That Connect –(affiliate link) Available on AmazonSocial Media CX Podcast – Listen here ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and a...

    58 min

  3. JUN 27

    Tiny Offers, Big Wins: Allie Bjerk’s Low-Ticket Funnel Playbook

    Can a $27 product really transform your business? In this week’s episode, we sit down with Allie Bjerk, the marketing strategist behind the wildly successful Tiny Offer® method. Allie shares how she turned a simple, time-saving product into a multi-seven-figure business—and how you can use her playbook to create low-ticket offers that convert cold traffic into loyal buyers. We unpack what makes tiny offers different from traditional tripwires, how to structure bonuses to overcome buyer objections, and how to build a profitable funnel—even with rising ad costs. Allie also discusses how AI tools are helping entrepreneurs brainstorm, build, and optimize these offers faster than ever before. Whether you’re looking to grow your list, cover ad spend, or build a scalable product that sells itself, this episode is packed with practical tips and proven strategies you can start using today. Key Points:What makes a Tiny Offer® different from traditional low-ticket funnelsHow to structure your bonuses to address objections and increase perceived valueThe psychology behind buyer behavior—and how to tap into itWhy specificity wins over trying to teach “everything” in your first productTips for optimizing ads and landing pages with data (and a little help from AI)How Tiny Offers can drive direct sales, memberships, or higher-ticket programs Resources:Allie Bjerk’s Website – alliebjerk.comFollow Allie on Instagram – @alliebjerk ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe

    57 min

  4. JUN 25

    Community Strategies You Can Use Right Now!

    What makes a community truly thrive, and why are so many memberships failing to deliver? In this episode, we’re joined by Vincent Pugliese, founder of Membership Freedom and author of The Wealth of Connection, to rethink how we approach online communities in 2025. Vincent shares his philosophy of leading with connection instead of content, why smaller groups outperform larger ones, and how entrepreneurs can build communities that grow and last. He breaks down the mindset shifts needed for successful recurring revenue, how to build a membership people actually want to stay in, and why the most important strategy has nothing to do with tech. We also explore Vincent’s “stadium model” for multiple income streams, how to set up a membership that doesn’t burn you out, and what inspired him to create the Unconference, an event designed entirely around hallway conversations. If you’re tired of building content no one connects with or trying to scale a community that feels hollow, this episode is for you. Key Points:Why “connection before content” builds better communitiesHow to launch a membership without needing a big audienceWhat most creators get wrong about platforms and techThe #1 reason people leave memberships—and how to fix itBuilding multiple income streams around one core ideaHow to create exit-ready memberships that aren’t dependent on youWhy Vincent built an entire event around hallway conversations Resources:Membership Freedom – www.mymembershipfreedom.comBooks by Vincent Pugliese – The Wealth of Connection and Freelance to FreedomUnconference for Entrepreneurs ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and a href="https://jeffsieh.com/services/remote-production/"...

    1h 1m

  5. JUN 23

    Personalizing AI for Business Growth

    If you’ve ever wished for an extra pair of hands or a few more hours in the day, this episode is for you. We’re joined by Mike Allton, AI consultant, podcast host, and content machine, to talk about how creators and marketers can build smarter workflows using AI and automation tools. Mike walks us through the difference between assistants and agents, how to build your own “AI work buddy,” and what’s possible now (and what’s coming soon) for small businesses ready to scale their content without burning out. From pre-show podcast prep to brand voice customization, Mike shares real-world use cases you can try today. We also explore how to create multi-platform workflows using tools like Magai, Gemini, and ChatGPT, as well as how to train your AI to sound like you, work like you, and support your creative process with way less stress. Key Points:What it means to “customize” AI for your specific business needsWhy memory, custom instructions, and personas all matter—and how to use themThe difference between AI assistants and true AI agentsHow to document and train your brand voice using AITime-saving tips for podcast prep, content writing, and researchWhat the future holds for creators using autonomous AI toolsWhy using AI doesn’t replace your skills—it scales them Resources:Mike’s Free AI Work Buddy Prompt + PDF – theaihat.com/aiworkbuddyConnect with Mike – theaihat.com/connectCheck out Magai – magai.co/jeff ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a a href="https://jeffsieh.com/services/speaking/"...

    56 min

  6. JUN 20

    Personalized Productivity with Erik Fisher

    Is your productivity system working for you or against you? In this episode, Erik Fisher, host of the long-running podcast Beyond the To-Do List, joins us to explore what it really means to personalize your productivity. With over a decade of interviews with top productivity experts under his belt, Erik shares why trying to “do more” is often the wrong goal. We talk about working in seasons, managing energy (not just time), and why brutal prioritization may be the most valuable skill you can build. Whether you’re juggling a business, creative projects, family life—or all three—this episode offers smart, sustainable strategies that help you thrive without burning out. If you’ve ever felt like you’re checking boxes but not making progress, or if you’ve bounced between systems that never quite fit, this conversation will help you reset. Key Points:Why real productivity isn’t about doing more—it’s about doing what mattersHow to identify your chronotype and build a system around your natural energyThe difference between time management and energy managementWhy habits aren’t the whole answer (and how seasons change your approach)How to avoid burnout when juggling multiple roles and responsibilitiesWhat Erik has learned from 13 years of productivity conversationsThe case for triaging your to-do list like an ER doctor Resources:Erik Fisher’s Podcast – Beyond the To-Do ListThe Power of When Quiz – thepowerofwhenquiz.com Recommended Books: Essentialism by Greg McKeownThe Power of When by Dr. Michael BreusFree to Focus by Michael Hyatt ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a a...

    55 min

  7. JUN 18

    Create More Content Faster with Automation Tools

    What if you could take six weeks off from your business, and nothing falls apart? In this episode, systems and automation coach Joe Casabona joins us to talk about how solopreneurs and creators can work smarter, not longer. Joe shares the behind-the-scenes systems that help him run multiple podcasts, coach clients, and still be a present parent. We cover his favorite tools, how to get started with automation (even if you’re not techy), and the key mindset shift that makes delegation actually work. From streamlining content production to landing consistent sponsorships, Joe shows how automation isn’t about cutting corners—it’s about clearing space so you can show up as your best self in business and life. Key Points:The first system every solopreneur should set up to reclaim timeWhy automation and delegation are better togetherJoe’s favorite automation tools (and why he prefers Make over Zapier)Using Notion, Todoist, and Apple Notes to capture ideas and get things doneHow to automate podcast workflows from booking to publishingThe surprising benefits of on-demand coaching (and how he delivers it)Balancing automation with authentic engagement in a world full of AI noise Resources:40+ Automation Templates – casabona.org/automationOn-Demand Coaching with Joe – casabona.org/unstuckStreamline Solopreneur Podcast – casabona.org/podcast ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos. Additionally, as a seasoned speaker, I'm not just about...

    56 min

  8. JUN 17

    The Creator's Guide to Finances

    Trying to make sense of your money as a creator? You’re not alone and don’t have to figure it all out alone. In this episode, we’re joined by Ralph Estep Jr., financial expert and host of the Ask Ralph podcast, to talk about everything from taxes to entity formation to long-term planning for content creators. Ralph breaks down the biggest financial mistakes creators make (like ignoring self-employment tax or commingling accounts), and shares straightforward strategies for staying compliant, reducing your tax burden, and setting yourself up for long-term success. We also talk about what tools make the most sense, when to consider forming an LLC or S corp, and how to separate your business and personal finances, without the headache. Whether you’re just starting your side hustle or already turning a profit, this episode gives you the clarity and confidence to take control of your money and treat your creator business like a real business. Key Points:The difference between tax avoidance and tax evasion (and why one is totally legal)Understanding self-employment tax and how to prepare for it Why quarterly tax payments matter—and what happens if you skip them How to handle affiliate income, free products, and monetizing reviews Commonly missed deductions creators should track (think gear, software, events, and more) Why every creator should consider forming an LLC or S corp—sooner than you think The importance of building an emergency fund and saving for retirement What to look for in a tax professional who truly understands the creator economy Resources:Ralph Estep Jr.’s Website – AskRalph.comThe Ask Ralph Podcast – Daily episodes at AskRalphPodcast.com ---------------------- Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15 SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns. Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated. Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community. Email - Subscribe and never miss a live show reminder. ---------------------- JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and a...

    1h 8m
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4.9
out of 5
14 Ratings

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Social Media News Live keeps you up-to-date on what's happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.

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