142 episodes

Social Media News Live keeps you up-to-date on what's happening in the world of social media! We talk with industry experts, innovators, creators, and storytellers about the latest social media tools, tips, and tactics. We broadcast live so YOU can ask the questions that matter most to you and your business.

Social Media News Live Jeff Sieh

    • Business
    • 4.9 • 14 Ratings

Social Media News Live keeps you up-to-date on what's happening in the world of social media! We talk with industry experts, innovators, creators, and storytellers about the latest social media tools, tips, and tactics. We broadcast live so YOU can ask the questions that matter most to you and your business.

    Leverage Instagram For Business: Transformative Tactics

    Leverage Instagram For Business: Transformative Tactics

    Join us in this exciting episode as we dive into the dynamic world of Instagram with social media powerhouse Julie Voris. With her unique blend of experience and charisma, Julie unveils the secrets to turning Instagram into a pivotal tool for business growth.
    Discover Julie's journey, from her initial steps in social media to creating an influential online brand. She breaks down the essentials of Instagram marketing, from crafting compelling content to engaging with your audience authentically.
    Julie shares her top strategies for Instagram success, including effectively utilizing Instagram stories, reels, and posts. She highlights the importance of consistency and genuine interaction, emphasizing that real connections trump vanity metrics.
    Through her stories and insights, Julie inspires listeners to explore the potential of Instagram not just as a social platform but a powerful business tool. Whether you're a seasoned entrepreneur or just starting, this episode has valuable lessons and motivational stories to help you leverage Instagram to its full potential.
    Key Points:
    Harnessing Instagram for business growthAuthenticity and engagement as key to successStrategies for effective use of Instagram featureImportance of consistency and genuine connections
    Resources:
    Julie Voris' Instagram: @julievorisJulie Voris' Holiday Guide: julievoris.com/holidays
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    Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.
    SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
    Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
    Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
    Email - Subscribe and never miss a live show reminder.
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    JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
    Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from...

    • 1 hr 4 min
    Sound Advice: Enhancing Audio in Live Streams & Presentations

    Sound Advice: Enhancing Audio in Live Streams & Presentations

    Tune in for an insightful journey into the realm of audio excellence. Our special guest, Laura Davison, Market Development Manager at Shure, shares her expertise in achieving outstanding audio quality in live streaming and presentations.
    Join hosts Jeff Sieh and Katie Fawkes in this engaging episode as they explore the essential elements of audio technology with Laura.
    Shure, a globally recognized leader in audio equipment, is known for its innovative microphones and sound systems. From her vantage point at Shure, Laura offers valuable tips and insights for elevating audio experiences, whether for personal projects or professional endeavors.
    We delve deep into topics such as choosing the appropriate microphone, addressing common audio issues in live settings, and understanding sound quality dynamics. This episode is brimming with actionable advice for those looking to refine their audio skills, from beginners to seasoned professionals.
    Key Points:
    Essential tips for selecting the right microphone for various contexts.Strategies for overcoming common audio challenges in live streams and presentations.Practical advice for achieving professional-level audio quality.
    Resources:
    Shure: Discover more about Shure's range of audio products at www.shure.com.
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    Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.
    SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
    Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
    Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
    Email - Subscribe and never miss a live show reminder.
    ----------------------
    JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
    Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

    • 57 min
    Pitch Perfect: The Secrets to a Persuasive Media Kit

    Pitch Perfect: The Secrets to a Persuasive Media Kit

    Dive into the world of media kits with Cassie Tucker, a seasoned marketing consultant and former Disney cast member. In this episode, Cassie unravels the art of creating a compelling media kit that captures the essence of your brand and engages potential collaborators.
    Cassie delves into the fundamentals of media kit construction, highlighting the importance of simplicity, storytelling, and personalization. She provides actionable insights on articulating your unique value proposition, ensuring your media kit resonates with your intended audience.
    The discussion also explores strategies to overcome common challenges, such as compensating for a lack of testimonials and differentiating your media kit in a saturated market. Cassie emphasizes the significance of adapting your media kit to reflect your evolving brand and audience.
    Get ready to learn the nuances of effective media kit design, the role of authenticity, and how to approach brands for collaboration. This episode is a treasure trove for content creators, influencers, and entrepreneurs eager to make their mark.
    Key Points:
    Principles of effective media kit design: simplicity, storytelling, and personalization.Overcoming obstacles like lack of experience or testimonials in your media kit.Tailoring your media kit to different brands and keeping it up-to-date.Strategies for reaching out to brands and establishing meaningful collaborations.
    Resources:
    Cassie Tucker's LinkedInMarketing Happy Hour PodcastCassie Tucker's Website
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    Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.
    SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
    Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
    Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
    Email - Subscribe and never miss a live show reminder.
    ----------------------
    JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
    Additionally, as a seasoned speaker, I'm not just about...

    • 57 min
    Holiday Hustle: Influencer Secrets for Seasonal Sales

    Holiday Hustle: Influencer Secrets for Seasonal Sales

    Dive into the dynamic world of holiday marketing with our special guests, renowned influencers Mary Lou Mandl and Kurt Nugent, in this Social Media News Live episode. They share invaluable insights into leveraging live selling and innovative technology to skyrocket sales during the festive season.
    Mary Lou Mandl, a seasoned content creator and digital marketing expert, unpacks her strategies for creating compelling product videos and live streams. She emphasizes the importance of authenticity and engagement in building trust with your audience. Mary Lou also shares her experiences with different platforms, offering tips on how to adapt your approach to maximize impact.
    Kurt Nugent, an accomplished livestream coach and marketing guru, delves into the art of storytelling in live selling. He discusses effectively using narratives to connect with audiences, turning viewers into loyal customers. Kurt provides practical advice on leveraging existing technology to enhance your live selling experiences, ensuring they are memorable and effective.
    Throughout the episode, both guests highlight the necessity of starting early, being consistent, and truly understanding your audience's needs. They stress the importance of not just selling products but selling experiences and solutions, making your holiday hustle not only profitable but genuinely engaging.
    Key Points:
    Authenticity and engagement are key to building trust in holiday marketingAdapting strategies to different platforms for maximum sales impactThe power of storytelling in live selling to connect and convertPractical tips on leveraging technology for effective live selling
    Resources:
    marieloumandl.comkirkrnugent.com
    Join us in this enlightening journey and gear up to make your holiday sales season successful and genuinely magical!
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    Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.
    SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
    Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
    Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
    Email - Subscribe and never miss a live show reminder.
    ----------------------
    JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and a href="https://jeffsieh.com/services/remote-production/" rel="noopener noreferrer"...

    • 1 hr
    Email List Growth Tactics

    Email List Growth Tactics

    Dive into the world of email marketing with Liz Wilcox, the fresh princess of email strategy. Liz unravels her secrets to curating an email list that not only engages but also converts effectively. From her initial strides in the realm of email marketing to generating a multiple six-figure income, Liz's journey is packed with actionable insights.
    Delving deep, Liz elaborates on how to pivot email marketing strategies into consistent revenue streams. She underscores the significance of fostering online relationships and crafting emails that resonate, captivate, and, crucially, lead to purchases. Liz's mantra? Personalization, vision, and values should be at the heart of every email sent.
    As we navigate the episode, Liz offers a glimpse into her successes, including the growth and sale of a thriving blog, a buy-out from her second venture, and the establishment of a booming six-figure business. Her strategies emphasize simplifying the email marketing process while ensuring every message sent is a reflection of one's unique personality and brand vision.
    Discover the nuances of email list growth and the art of building a loyal community in this enlightening episode.
    Key Points:
    Crafting an email list that genuinely engages and converts.Turning email marketing efforts into tangible revenue streams.Building and nurturing online relationships through strategic email campaigns.Liz's transformative journey in the world of email marketing.The significance of personalization, vision, and values in email content.
    Resources:
    Liz Wilcox's Official Website
    Liz Wilcox's Email Marketing Membership
    Liz Wilcox's Free Email Swipe Files
    ----------------------
    Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.
    SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
    Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
    Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
    Email - Subscribe and never miss a live show reminder.
    ----------------------
    JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and a...

    • 59 min
    Boosting Creativity with AI

    Boosting Creativity with AI

    Join us as we explore harnessing AI to boost creativity with Katie Richman, a veteran in the media and tech industries. Katie shares insights from her diverse career spanning major media companies, startups, and big tech.
    Delving into the creative process, Katie outlines how to leverage AI tools like ChatGPT for brainstorming and ideation. She provides tips for prompting AI to generate innovative results, like treating it as a "human junior partner" and giving it creative freedom within helpful guidelines. Katie also stresses the importance of giving AI feedback to refine its suggestions.
    Looking at tactical applications, we discuss how AI could shape personalized marketing campaigns and user engagement. Katie envisions AI learning creator styles to make personalized content recommendations while maintaining authenticity.
    Katie also gives a fascinating inside look at emerging tech advancements from her time at Facebook Reality Labs. She shares her vision for start-up Loud Labs and the future implications of converging AI, AR, VR and location-based technologies.
    Throughout the episode, Katie emphasizes using imagination and an experimental mindset to unlock AI's creative potential while avoiding potential pitfalls. Tune in for this forward-looking discussion!
    Key Takeaways:
    Treating AI tools as collaborative partners, not just toolsPrompting AI creatively and giving it feedback to refine suggestionsMaintaining authenticity while using AI to enhance efficiencyImportance of transparency regarding AI's role in content creationEmbracing imagination and an experimental approach with AI
    Resources:
    Katie's LinkedIn: www.linkedin.com/in/katierichmanTech Normal Blog: https://medium.com/@technormal
    ----------------------
    Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.
    SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
    Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
    Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
    Email - Subscribe and never miss a live show reminder.
    ----------------------
    JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
    Additionally, as a a...

    • 1 hr

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

Lindsay Dollingef ,

Great wisdom

Love Jeff’s show and all the expertise he brings! Also the experts he interviews are top notch.

Sabrina E ,

My Weekly Go-To Podcast

Social Media News Live airs every Friday at 11 AM eastern time. This is my perfect way of ending the week and starting my weekend. There are always different and surprising topics that are insightful and educational. I try to never miss a podcast.

Mark - Wisdom From Dads Host ,

Fun Social Media Live Chats

Jeff is a blast to listen to, down to earth, knowledgeable and fun.

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