Who needs a social media policy?
Because most employees in the US have at least one active social media profile, one comment, post, or tweet can attract lots of attention - welcome or not. Social media policies give employees guidelines on how and when to share updates about their employer, the company.
Listen in as Sharon McIntosh and Sharon Phillips, two original corporate communications thought leaders join us to outline what you need to know about how to empower, engage and encourage employees to share their voice on social media now. Sharon and Sharon co-host the popular podcast EEVoice on the FIR podcast network.
In the late 90s Sharon, Sharon, and Barbara worked together on Sears' internal corporate communications team to launch projects like one of the first Fortune 100 corporate intranets, innovative executive communications publications, and creative internal communications strategies for over 300,000 associates.
In this episode, you will learn . . .
Key elements of a good corporate social media policy
Tips on working with HR and Legal to draft and update a social media policy
Mistakes not to make when crafting your social media policy
How to communicate your social media policy
How to respond to activism
How to train and encourage employees to become brand ambassadors
Lessons from challenges faced at PepsiCo
Get ready to rewrite your social media policy and discover how your employees can be your best brand ambassadors.