Social Media Sucks Kubbco

We have an exciting guest today, someone who's not just mastered the advertising game, but has reshaped it. He is a challenge-seeker and an unforgettable creative force. Meet Kevin Lynch.
Kevin Lynch is a former Oatly creative director. He recently founded The Wrong Agency, a creative consultancy that probably no one will ever hire.
His richness of experience spans from the vibrant markets of the Asia Pacific to the competitive arenas of the West. Today, he's here to tell us his story, share his wisdom, and tickle our creative sides. 

In this episode, learn about:
What kind of creativity creates buzz and brand What pitfalls to avoid when pushing boundaries How to define your voice  

In this episode of the "Social Media Sucks" podcast by Kubbco, we dive deep into the world of content creation with Lukas Kaiser, the Senior Vice President of Content at Westbrook Media.

With a rich background spanning from SNL to Comedy Central, Lukas shares his insights on staying current in the ever-evolving social media landscape, crafting engaging content for diverse audiences, and navigating the challenges of the entertainment industry.
Whether you're a content creator, marketer, or just curious about the behind-the-scenes of big-name talents like Will Smith and Jada Pinkett Smith, this episode is packed with invaluable takeaways.

Useful links
Instagram: http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo 
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog
YouTube podcast: https://bit.ly/3K1suVr

Rasmus Frølund Thomsen, a skilled professional with extensive experience in e-commerce strategy, marketing tech, and online marketing, including SEO, SEM, and Affiliate marketing, joins us on the pod as we talk E-Commerce and Customer Data.
In this episode, find out:
Why customer data is important and how to control it better Why some brands are failing in e-commerce and what they can do to solve their challenges How to upsell to customers and retain them for longer Why marketers need to be more data-savvy Find Rasmus at https://fact.dk/ or his social media https://www.linkedin.com/in/rasmusthomsen/ 
Learn more about our social media agency Kubbco at www.kubbco.com 

Patricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BÜLOW brings her unique experience working with one of Denmark's most beloved brands, to the Social Media Sucks studio. We talk about the challenges facing marketing a niche product that has hardcore fans that have strong opinions about the brand.

And how to get the product to break into the mainstream bigger markets across Europe and North America.

Useful links Instagram:
http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog

In this episode, we sat down with Dennis Korsbæk Præst, Global Brand Manager for Starbucks at Arla Foods. Arla Foods and Starbucks are in a partnership with a licensing deal for retail products in Denmark.
Starbucks is a global coffee distribution, roastery, and cafe company currently present in over 80 countries, while Arla Foods is a Danish-Swedish cooperative, dairy producer, and distributor. The partnership involves an in-house marketing agency in Viby, where Dennis has been in his position for nearly 3 years.
He accumulated knowledge from creative agencies and years of experience in marketing and communications from the field. He invites us into the marriage of these two giants and explains the unique challenges he tackles on a daily basis, and some of their methods to resolve problems leveraging their holistic understanding of business, marketing, and communication to maintain the premium image of Starbucks in the Danish landscape.
 
Useful links
Instagram: http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog
YouTube podcast: https://www.youtube.com/watch?v=g_tcBQtjkQ0 

We sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark. 
Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams. 
He joined the Telenor team in Denmark two and a half years ago. Telenor is one of the largest telecommunications companies worldwide, with over 172 million subscribers, while being the second largest in the Danish market in terms of market share.

Anders explains the company’s current marketing approach which enables them to remain relevant and top-of-mind in a highly competitive environment, with over 14 companies competing for industry relevance in Denmark. 
As budgets have been squeezed due to the recent global market conditions in the post-pandemic era, unique difficulties emerge which require high-level optimization and problem-solving skills.

He also talks about the future and how he sees the industry developing in the coming years, based on technological advancements and consumer trends, and gives his predictions about the “Metaverse”.