Social media's Willy Wonka Performance Marketing Unlocked

Imagine being paid to cause havoc, play with your customers and just write the first thing that comes into your head on the company's socials... meet John Thornton, Copy Writer and Social Media Manager for Innocent drinks. This week's guest is an official attention seeker and his unruly methods pay off! Innocent Drinks' 'Head of Chaos' explains how mistakes are good, that stepping over the line is encouraged and reveals the method behind the madness.
Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

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