100 episodes

Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand.

Join our Facebook group - Social Minds | Twitter - @TheSocialChain | Instagram - @socialchain | LinkedIn - Social Chain

Social Minds - Social Media Marketing Answered Social Chain

    • Business
    • 5.0, 15 Ratings

Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand.

Join our Facebook group - Social Minds | Twitter - @TheSocialChain | Instagram - @socialchain | LinkedIn - Social Chain

    Ep. 103 - SOCIAL IN SIX [017]

    Ep. 103 - SOCIAL IN SIX [017]

    Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week, we discuss the updates to Messenger that are seeing SMEs and users through lockdown, including livestreams from Messenger Rooms and a new ecommerce and customer service plugin. We also discuss the latest from Twitter’s proposed paid subscription model, and reveal the features you could soon be asked to shell out for. Next we talk Snapchat as its latest feature is the last in a long line of music licensing deals for all the major social media players, but it’s not necessarily the attack on TikTok that most headlines assume. And finally, on TikTok, we discuss the latest in its campaign against Facebook’s monopoly - a pledge to open its algorithm and moderation processes for evaluation. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com.

    • 13 min
    Ep. 102 - Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard - Facebook Advisory Board

    Ep. 102 - Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard - Facebook Advisory Board

    Warning, themes of a sensitive nature (suicide, self-harm, eating disorders): Social platforms face enormous pressure to improve their policies on suicide, self-harm and eating disorders. But pointing the finger at Facebook might be the most dangerous move of all. In the same week that the UK government sparked outrage among people recovering from an eating disorder, we spoke to one of Facebook’s advisory board members, Dr Ysabel Gerrard, whose job it is to make sure Facebook isn’t also adding to a problem that pre-dates its existence. In this episode she reveals exactly how policies are implemented at Facebook Inc and what matters to the company right now. We also discuss the other social platforms posing an equally problematic risk. Importantly, Ysabel reveals the issue with governments and press using Facebook as a scapegoat for mental health, and how everyone from parents to fashion brands has a role to play. Ysabel specialises in the psychology of eating disorders and tells us that anorexia has the highest mortality rate of any other mental illness. Its online communities are among the most impenetrable and private. And that is presenting researchers and platform moderators with an unprecedented ethical and logistical dilemma: should we be trying to moderate recovery?

    • 44 min
    Ep. 101 - SOCIAL IN SIX [016]

    Ep. 101 - SOCIAL IN SIX [016]

    Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, we reveal the US launch date for Instagram’s Reels and explain how it differs to TikTok. We also give you a first look into Snapchat’s new brand profiles that are currently in testing among a select group of brands, and are due to roll out at the end of this year. Speaking of Snapchat, it and Twitter have released their Q2 earnings, highlighting the impact that COVID-19 has had on ad revenue - though Twitter’s user growth shows a boost of relevance these last few months. We also cover two updates from Facebook, including a new section for official music videos in Watch and a Pages redesign that removes Likes altogether. Finally we discuss the new advertising formats on offer from YouTube, including spots for livestreams and 3D product displays. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com.

    • 15 min
    Ep. 100 - Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus - Ogilvy

    Ep. 100 - Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus - Ogilvy

    In a time where consumers have been confined to their homes and social contact has been limited; influence has been pulling to the forefront of our increasingly virtual reality. Where other channels have been on the back foot, unable to activate amongst social distancing, influence has found itself in a unique position. In this episode of Social Minds, we’re joined by head of influence at Ogilvy, Rahul Titus, to find out how brands and agencies can future proof the influencer marketing landscape when it is needed more than ever, and new platforms like TikTok are changing how we interact with and discover talent. Challenges such as brand safety, engagement fraud and consumer mistrust still plague influencer marketing, and Rahul says it’s up to us to address these issues as influencers will become ever more important to their brand partners. In this, expect to hear why the ASA is crucial, the opportunities for influencers now and the measures brands can put in place to ensure real ROI from their influencer campaigns.

    • 43 min
    Ep. 099 - SOCIAL IN SIX [015]

    Ep. 099 - SOCIAL IN SIX [015]

    Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, expect to hear all about Twitter’s new paid-for feature and what it means for publishers, the leaked code that shows how WhatsApp and Messenger will be integrated (and sooner than you think) and get a first look at TikTok’s new ad platform for brands, which looks suspiciously like Facebook Ads Manager. We also talk about several new features coming to both LinkedIn and Instagram, including a double-tap Like function for the recruitment platform and a dedicated page for Stories on Instagram, as well as the test of a new Shopping tab for users outside of the US. Finally hear why Facebook decided to kill its TikTok clone Lasso, and whether or not your brand should pay attention to the boycott. Want to be on Social Minds? Every other Monday we’re answering your questions about the social landscape. Send in your voice recordings to social.minds@socialchain.com or drop a post in our Facebook Group.

    • 14 min
    Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify

    Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify

    A lot of industries have been damaged or made irrelevant by the onset of COVID-19 lockdowns across the world. Podcasting isn’t one of them. Despite a lack of commuting, there has been a significant shift in the creation and consumption of podcasts, in everything from wellness to true crime. In this episode, we’re joined by David Hill, account manager at Acast and previously of Spotify, to lean how people’s behaviour with podcasts has changed in the last three months, which behaviours are here to stay and which will revert back to normal one day in the hopefully not-too-distant future. Acast’s primary data on podcast listeners across all demographics is a crucial resource for creators and brands, which includes insight on sponsored reads versus branded shows and the time of day that people tune in.

    • 39 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Mheaven7 ,

Great way to stay on top of social!

Love the guests and the ideas they bring to the table. This podcast has consistently been one of the best ways to stay on top of the ever-changing landscape of social media over the last year!

Some good debate/ideas raised and will definitely make you think about how you use social media in marketing, but also how you use social media in your own life!

MJ_2020 ,

Great great great!

Such an awesome podcast! It’s so hard to find a podcast that informs and educates and Steve and his team have managed to do both! Brilliant stuff! Thanks guys and keep up the awesome work! I’ll definitely alway be plugged in to everything Social Chain!

carolinerob ,

Must listen for all the social savvy!

Such a great podcast that continues to update me on the ever-changing landscape that is social. Working in the industry, it continues to give me great insights!

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