171 episodes

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you are an entrepreneur, a struggling parent, intrepreneur, a student, a teacher a marketers or just want to hear some secrets to creating some mindfulness and awareness, this podcast is for you.

Social PR Secrets by Lisa Buyer Lisa Buyer

    • Business
    • 5.0 • 10 Ratings

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you are an entrepreneur, a struggling parent, intrepreneur, a student, a teacher a marketers or just want to hear some secrets to creating some mindfulness and awareness, this podcast is for you.

    Smart Money Secrets- Why Financial Advice On Instagram Is Not Always Savvy

    Smart Money Secrets- Why Financial Advice On Instagram Is Not Always Savvy

    Are you an entrepreneur looking to make smart money moves? Or at a stage in your personal life ready to take control of creating wealth? In our latest episode, we delve into the world of Financial Literacy for business and persona. Join the conversation with the Modern Savvy CPA Sherron and host Lisa Buyer as we uncover valuable money-making insights.
    Grab a FREE copy of Lisa Buyer's Book Here
    The Instagram Conundrum
    Is Instagram the Right Place for Financial Advice?
    We address the burning question: Why is financial advice on Instagram not always as savvy as it seems? Dive into the potential pitfalls of seeking financial guidance on social media platforms and the lack of IRS guidance.
    Relying on Expertise
    Discover why it's crucial to rely on intuition and seek advice from reputable CPAs and consultants for making sound financial decisions in a digital age.
    Grab a FREE copy of Lisa Buyer's Book Here
    Navigating Financial Waters
    Deductibility of Expenses
    We leave no stone unturned when discussing the deductibility of expenses and how it impacts your financial strategy.
    Building the Right Team
    Explore the key considerations for hiring the right people to manage your finances effectively.
    The Path to Success
    The Importance of Financial Literacy
    Learn why financial literacy is the cornerstone of success, especially for immigrants chasing the American Dream.
    Adding Some Fun
    Light-Hearted Anecdotes
    Amidst all the serious talk, we sprinkle in some fun anecdotes and stories to keep things engaging.
    ASK Sherron the Savvy CPA, Anything! Click here.
    Conclusion
    Whether you're an entrepreneur, PR professional, or just starting out in your career, this episode is a must-listen. Get ready to level up your financial game and make those smart money moves. Tune in now to our latest episode of Lisa Buyer SPS - SHARED: "Smart Money Matters for Marketers with Savvy CPA Sherron and Lisa - Why Financial Advice Instagram Is Not Always Savvy Do Your Own Research." Let's do this!
    ASK Sherron the Savvy CPA, Anything! Click here.

    • 45 min
    Podcasting for PR and Profit with Joe Fier

    Podcasting for PR and Profit with Joe Fier

    Ready to go behind the scenes of hosting a podcast? 
    In this episode of The Social PR Secrets Podcast, host Lisa Buyer welcomes her friend Hustle and Flowchart host Joe Fier as a guest. They discuss their experiences with podcasting and how it intersects with PR and marketing. Joe shares insights about his podcast, Hustle and Flowchart, and how it has evolved.
    Grab a FREE copy of Lisa Buyer's Book Here
    They also explore the importance of networking, the role of technology in podcasting, and their detour into the world of Web Three and cryptocurrency. This behind-the-scenes conversation provides valuable insights and takeaways for anyone interested in podcasting and PR.


    The Power of Podcasting as a Networking Tool


    Evolution of Hustle and Flowchart and Monetization Strategies


    The Detour into Web Three and Crypto4. Challenges and Successes of Pivoting the Podcast


    Embracing Technology and Innovation in Podcasting


    Grab a FREE copy of Lisa Buyer's Book Here


    In this behind-the-scenes episode, Joe Fier and Lisa Buyer provide valuable insights into podcasting and its intersection with PR. They share their experiences, challenges, and successes, highlighting the power of networking, the importance of experimentation, and the role of technology in podcasting and marketing. Whether you're a seasoned podcaster or just starting, this episode offers valuable lessons for maximizing the impact and potential of your podcast.
    Resources:
    Future Tools - AI tools and resources from Joe Fier's former co-host, Matt Wolf
    16-Step Checklist For Harnessing Podcasting To Capture Qualified Leads & Grow Your Sales
    Connect with Joe Fier: 
    Website - https://hustleandflowchart.com/
    LinkedIn - https://www.linkedin.com/in/joefier/
    Connect with Lisa Buyer: https://www.linkedin.com/in/lisabuyer/
     
    Grab a FREE copy of Lisa Buyer's Book Here
     

    • 26 min
    I'm Not Perfect, But Better Than I Used to Be

    I'm Not Perfect, But Better Than I Used to Be

    In this episode of the Lisa Buyer Social PR Secrets podcast, your host, Lisa Buyer, is joined by special guest Navah Berg to discuss the topic of personal growth and striving to be better than you used to be.
    Grab a FREE copy of Lisa Buyer's Book Here
    Together, they dive into embracing imperfections and focusing on becoming your best, true self. Lisa and Navah highlight the idea of continuous improvement and learning from past experiences.
    They emphasize that nobody is perfect, but we can all strive to become better versions of ourselves. Acknowledging our imperfections can shed light on areas where we can grow and develop. Throughout the episode, Lisa and Navah delve into the role of personal growth in various aspects of life, including public relations, branding, marketing, entrepreneurship, and professional growth.
    They emphasize that taking care of oneself should be a priority in order to achieve success in these areas.
    - 5 Key Lessons:
    1. Take care of yourself and make it a priority.
    2. Consider different realities and practice empathy towards others.
    3. Create space, both physically and mentally, for personal and professional growth.
    4. Manage communication effectively by taking a breath before responding or sending a message.
    5. Embrace continuous improvement and learn from personal growth experiences.
    Grab a FREE copy of Lisa Buyer's Book Here
     
    Follow Navah Berg on LinkedIn and Instagram

    • 34 min
    Will Detachment Set You Free? Lisa Buyer Talks About It

    Will Detachment Set You Free? Lisa Buyer Talks About It

    Welcome to another episode of Social PR Secrets with your host, Lisa Buyer. In this episode, Lisa explores the power of detaching from negative energy and attaching to positive energy in our personal and professional lives. Whether you're an entrepreneur, a social media professional, or simply managing your own social media, the struggle to let go of negative energy is real.
    1. Have you ever struggled with detaching from negative energy and attaching to positive energy? How did you handle it?
     
    2. What are some ways you can practice the law of detachment in your personal and professional life?
     
    3. How do you feel about the idea of using art, such as painting, as a practice of detachment? Have you ever tried it?
     
    4. Have you ever used journaling as a way to detach from negative thoughts and emotions? If so, did you find it helpful?
     
    5. What are some boundaries you have set for yourself or others to maintain a positive mindset and detach from negativity?
    Lisa Buyer's Introduction
    Lisa starts the episode by discussing the importance of detachment and shares a thought-provoking quote: "By detaching from the outcome, you can be certain of its manifestation." She acknowledges the difficulty of not being attached to outcomes in the PR and marketing world, but emphasizes the need to practice detachment.
    Digital Detox and Reset
    Lisa reveals that she took a break from her podcast and work to reset and reinvent herself. She emphasizes the need to change direction and detach from habits that may be holding us back from happiness and growth. Lisa shares her personal journey and encourages listeners to consider detaching from negative outcomes and embracing change.
    Grab a FREE copy of Lisa Buyer's Book Here
     The Art of Detachment
    Lisa discusses various practices she has adopted to detach from negative energy. One method she shares is the creative act of painting. Without overthinking, she encourages listeners to take a blank canvas and experiment with different colors and layers. Emphasizing the importance of creativity and productivity, Lisa explains how this practice can help relax the brain and stimulate positive energy.
    Grab a FREE copy of Lisa Buyer's Book Here
    Journaling for Detachment
    Lisa introduces the practice of journaling as another effective tool for detaching from negative energy. She shares how she uses list-making as a form of journaling to sort out positive and negative energies in her life. By identifying the people, activities, and experiences that bring joy or negativity, listeners can gain clarity and detach from negative influences.
    Setting Boundaries for Self-Care
    Lisa urges listeners to set boundaries in their personal and professional lives. She emphasizes that setting boundaries is not about cutting people out of your life, but rather about prioritizing self-care and creating a positive environment. Lisa advises listeners to take time for themselves and establish healthy boundaries with family members and other close relationships.
    ConclusionDetaching from negative energy and attaching to positive energy is a practice that requires conscious effort. Lisa encourages listeners to embrace change, explore creative outlets, and prioritize self-care. By doing so, we can detach from negative outcomes and create a more positive and fulfilling life.

    • 13 min
    Lisa Buyer Spills the Tea on Modern PR: A Candid Chat on "Social PR Secrets"

    Lisa Buyer Spills the Tea on Modern PR: A Candid Chat on "Social PR Secrets"

    In this comeback episode of "Social PR Secrets," Lisa Buyer returns from a year-long hiatus to share her journey, insights, and the transformative landscape of public relations. From the evolution of PR and marketing to the power of podcasting, Lisa delves deep into the strategies, challenges, and opportunities that shape the industry today. Whether you're a seasoned PR professional or just dipping your toes into the world of digital communication, this episode promises a wealth of knowledge.
     Get on Lisa Buyer's List Today - Subscribe to All Her Favorite Secrets
    Here is a quick skim of what to expect in this snackable and actionable episode
     
    Introduction
    - Welcome back to Social PR Secrets after a year-long hiatus.
    - Lisa Buyer, the host, took time off to reset, reinvent, and learn.
     
    Why the Break? Lisa Buyer Explains.
    - The importance of slowing down to move forward.
    - Transition from agency life to sharing knowledge with the masses.
    - Creation of the online course "Modern PR Secrets."
     
    ---
     
    Modern PR Secrets Course
    - Focus on trending topics in emerging technology related to PR.
    - Leveraging SEO, social media, AR, VR, and AI.
    - The need to stay updated in the fast-evolving world of PR and marketing.
     
    Get on Lisa Buyer's List Today - Subscribe to All Her Favorite Secrets
    ---
     
    Evolution of PR and Marketing
    - Comparison of the static nature of PR & marketing in the past vs. its rapid evolution now.
    - Introduction of search engines and social media platforms changed the game.
    - The importance of adapting to earn media using emerging technologies.
     
    ---
     
    Lisa's Journey in the Past Year
    - Reinventing oneself is crucial, using Madonna as an example.
    - Introduction to Lisa's side brand, "Female Disruptors."
      - A platform to feature women disrupting their industries.
      - Virtual summits, themed events, and more to help women achieve their goals.
      - Transitioning focus to women in PR, marketing, and branding.
     
    ---
     
    Continuous Learning and Evolution
    - Lisa's experience becoming a meta-certified lead trainer for small businesses.
    - The importance of certifications and continuous learning.
    - Encouragement to explore certifications outside one's primary field.
     
    ---
     

    • 17 min
    Left Brain on Break, Right Brain Reports and Updates

    Left Brain on Break, Right Brain Reports and Updates

    Creating space for creativity is a superpower. For business, relationships, work, children, sleep, health and even decision-making. Did you know there is a relationship between successful outcomes when your creativity is tapped into on a daily basis? 
    In this episode Lisa Buyer talks about

    Why I’m taking a hiatus from podcast recordings 
    The successful outcome of the Female Disruptors Virtual Summit
    More on journals and writing sh*t down- work flow success and especially relationship journals, celebrating Valentine’s Day and beyond
    Collaborations and community is the new PR 3.0
    Boss Beauties NFT collection reveal
    Female Disruptors NFT collection is in production
    Defi and how you can learn https://www.littlemight.com/articles/2021-review
    Whitney Freya Creativity Coaching Program
    Clickz Collectives
    Apprentice, Internship and positions available to work with me - email lbuyer@thebuyergroup with subject line Apprentice with Passion
    Discord Community Manager opportunity -  email lbuyer@thebuyergroup with subject line Community Manager 3.0 is my calling
    Why passion and happiness matter most in what you do and your job

    Added bonus - explanation 
    Question: Why is Lisa's left brain taking a break? 
    Answer: Because my right brain has been on 90% “on hold” since I was 21 years old 
    Left brain and right brain background
    The theory is that people are either left-brained or right-brained, meaning that one side of their brain is dominant. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained.
    This theory is based on the fact that the brain’s two hemispheres function differently. This first came to light in the 1960s, thanks to the research of psychobiologist and Nobel Prize winner Roger W. Sperry.
    The left brain is more verbal, analytical, and orderly than the right brain. It’s sometimes called the digital brain. It’s better at things like reading, writing, and computations.
    According to Sperry’s dated research, the left brain is also connected to:

    logic
    sequencing
    linear thinking
    mathematics
    facts
    thinking in words

    The right brain is more visual and intuitive. It’s sometimes referred to as the analog brain. It has a more creative and less organized way of thinking.
    Sperry’s dated research suggests the right brain is also connected to:

    imagination
    holistic thinking
    intuition
    arts
    rhythm
    nonverbal cues
    feelings visualization
    daydreaming

    Source https://www.healthline.com/health/left-brain-vs-right-brain#left-brainright-brain-theory

    • 16 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Jehudemus ,

Top Shelf :-)

Thank you Lisa for being the kind of lighthouse entrepreneurs need! Keep the bright episodes coming :-)

Londyn9821 ,

so informational!

Super good with a ton of information, perfect for anyone learning or already in the pr field.

grillgirlrobyn ,

Tons of great info in this podcast !

Lisa has always been skews of her time in the works of PR, this podcast offers a ton of great tips that anyone can put into practice!

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