166 episodes

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you are an entrepreneur, a struggling parent, intrepreneur, a student, a teacher a marketers or just want to hear some secrets to creating some mindfulness and awareness, this podcast is for you.

Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer Lisa Buyer

    • Business
    • 5.0 • 9 Ratings

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world for public relations and digital marketers. Each week, join Lisa Buyer, entrepreneur and author of Social PR Secrets and Digital Detox Secrets, as she interviews guests who are managing their own entrepreneurial digital detox and how create space for health, happiness and success. If you are an entrepreneur, a struggling parent, intrepreneur, a student, a teacher a marketers or just want to hear some secrets to creating some mindfulness and awareness, this podcast is for you.

    Left Brain on Break, Right Brain Reports and Updates

    Left Brain on Break, Right Brain Reports and Updates

    Creating space for creativity is a superpower. For business, relationships, work, children, sleep, health and even decision-making. Did you know there is a relationship between successful outcomes when your creativity is tapped into on a daily basis? 
    In this episode Lisa Buyer talks about

    Why I’m taking a hiatus from podcast recordings 
    The successful outcome of the Female Disruptors Virtual Summit
    More on journals and writing sh*t down- work flow success and especially relationship journals, celebrating Valentine’s Day and beyond
    Collaborations and community is the new PR 3.0
    Boss Beauties NFT collection reveal
    Female Disruptors NFT collection is in production
    Defi and how you can learn https://www.littlemight.com/articles/2021-review
    Whitney Freya Creativity Coaching Program
    Clickz Collectives
    Apprentice, Internship and positions available to work with me - email lbuyer@thebuyergroup with subject line Apprentice with Passion
    Discord Community Manager opportunity -  email lbuyer@thebuyergroup with subject line Community Manager 3.0 is my calling
    Why passion and happiness matter most in what you do and your job

    Added bonus - explanation 
    Question: Why is Lisa's left brain taking a break? 
    Answer: Because my right brain has been on 90% “on hold” since I was 21 years old 
    Left brain and right brain background
    The theory is that people are either left-brained or right-brained, meaning that one side of their brain is dominant. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained.
    This theory is based on the fact that the brain’s two hemispheres function differently. This first came to light in the 1960s, thanks to the research of psychobiologist and Nobel Prize winner Roger W. Sperry.
    The left brain is more verbal, analytical, and orderly than the right brain. It’s sometimes called the digital brain. It’s better at things like reading, writing, and computations.
    According to Sperry’s dated research, the left brain is also connected to:

    logic
    sequencing
    linear thinking
    mathematics
    facts
    thinking in words

    The right brain is more visual and intuitive. It’s sometimes referred to as the analog brain. It has a more creative and less organized way of thinking.
    Sperry’s dated research suggests the right brain is also connected to:

    imagination
    holistic thinking
    intuition
    arts
    rhythm
    nonverbal cues
    feelings visualization
    daydreaming

    Source https://www.healthline.com/health/left-brain-vs-right-brain#left-brainright-brain-theory

    • 16 min
    Write it Down! PR Planning Secrets

    Write it Down! PR Planning Secrets

    Do you want to increase your chances of meeting your goals by 42%? Write it down! 
    What does your 2022 plan look like? Do you even have a written plan?
    Whether you are a personal or business brand, we all need a plan. 
    This ‘plan’ is specifically designed for not just the year -  it is your plan for each month, week, day, and hour.
    It needs to be in writing.
    A plan is on a real piece of paper, using a pen or pencil, one that you love.
    The paper is part of a notebook you open up each day and write in like it’s your job (because it is).
    There is an art and science of keeping a notebook, journal, planner. In this episode, I talk about my method to my madness of keeping a daily notebook, my past year in review, and how I am planning for 2022.
    What does your planner look like? Is it digital or physical?
    Topics in this PR Disruptor episode

    Why a planner?
    Extra encouragement
    Can’t rely on digital 
    Pens
    Improve daily habits and success
    Accountability

    PR Disruptor Mantras

    Getting it done is always better than getting it perfect 
    Invest in good tools that can save your time and money 

    What I like about my daily journal 

    Every sheet is a new day - it’s like a diary
    It makes me feel accomplished
    It helps me remember 
    Writing things down helps
    I add goals and notes
    I use colored pens

    What I don’t like about it
    It’s a mix of personal and business
    I have to leaf through pages to find things
    Types of PR Disruptors Journals

    Disruptor’s Planner
    Notebooks
    Journals
    Notes in Notes 

    Styles of PR Disruptor Journals

    Lined
    Dots
    Blank pages 
    Spiral
    Bound
    I like my journal spiral to lay flat
    Before The Disruptor’s Planner, I loved the Ban.do journals

    PR Disruptor Lessons by Ai Addyson
    Try to not get overwhelmed by even the simplest of tasks, don't force yourself to do it any way but ask yourself what's the root cause so you can address the elephant in the room.
    Example Affirmations

    I am exactly where I am supposed to be 
    Feeling so thankful

    Analysis Paralysis to Avoid 

    Don’t want to write something and mess it up 
    Need to just do it
    If you write it down you might actually make it happen - you are afraid of success - this is called self-sabotage.

    What you can do RIGHT NOW to successfully disrupt 2022?

    Go back the last 12 months and for each month write out the top three positive things and top three negative things that sum up each event
    Sign up for Elliot Roe’s

    • 16 min
    Lisa Buyer’s Top Social PR Secrets Episodes for 2021

    Lisa Buyer’s Top Social PR Secrets Episodes for 2021

    How do we sum up 2021?
    Well as I recorded this episode I am quarantined with my husband and daughter in Jupiter, Fl - things did not quite turn out like we thought this week - just like 2021. 
    In survival mode, raw and a little shaken and stirred.
    All ready to move forward - then sideways, then backward, we had blinders on (at least some of), then we had our head in the sand (or some of us), then we wanted to rip our masks off (most of us), we wanted to travel (I think all of us), to hug, and then we all seemed to suffer burnout and fatigue. 
    Here’s a recap of the most popular Social PR Secrets in 2021 according to analytics and the ones YOU liked the best and then I added a few of my favorites to prepare you for 2022.
    2021 Episodes
    Megan Foster: How to Pitch E-Commerce Editors
    Tips on Pitching to a Publication
    Megan Foster says you can pitch to any type of writer or editor, no matter how influential. She used to receive over 200 pitches a day. How do you make your pitch stand out? Here are Megan’s top tips.
    #1. Your subject line needs to be on point
    The header of your pitch email should grab the editor or writer’s attention. Words like best, new, trendy hold no meaning. Instead, be specific or use numbers.
    #2. Use images
    Images of the product will tell the editor what you’re about right away. It also gives them a better understanding of their audience’s reaction to ie, explains Megan.
    #3. The 20-second rule
    All the important information in your pitch needs to be at the top.
    #4. Include some details
    If an editor picks your product, they’ll appreciate having details already researched for them.
    #5. If you are going to personalize the pitch, get the name right
    Yes, really. Don’t forget to remove [Insert Editor’s Name Here].
    #6. Get to know the person you’re pitching to
    It’s essential to tell the writer you have read their articles. But don’t pitch something they’ve already written about! 
    These are all crucial tips, and this episode contains way more. You don’t want to miss it from pitching CBD products to upcoming social media trends and Megan’s take on influencer culture!

    “When you’re pitching editors, make sure there’s a story component.” – Megan Foster. i.e.

    Modern PR Myths, Musts, and Mantras
    Digital PR vs. Digital Advertising
    While almost all companies are willing to splurge on advertising, few understand that digital PR is another central element of a successful business. However, for digital PR to work, brands need more than money. They need to understand the process takes time; they should communicate and cooperate with their agency and keep their expectations realistic.
    Once you’ve understood that, digital PR will surprise you in more ways than one. Unlike advertising, PR positively affects every part of the funnel. And unlike advertising, PR offers sustained rewards over time. In short, PR gives brands what they can’t buy in ads. This includes:

    Thought leadership
    Credibility
    Third-party endorsements
    Community
    Relationships
    Impact
    Low budget/no budget is needed. 

    Top 3 PR Myths, Busted
    Myth #1. PR is only measured in numbers
    Myth #2. Only big companies do social listening 
    Myth #3. The best PR pros live in LA and New York
    Brands should keep in mind they’re looking

    • 1 hr 30 min
    Mike Toner with a PR Forecast: Web 3.0 is in the Air!

    Mike Toner with a PR Forecast: Web 3.0 is in the Air!

    Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022. 
    Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds.
    Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR. 
    The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement.

    “We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric.  That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.” 

    In this episode, Mike Toner talks about

    Search and Social
    Digital Marketing
    Buying and selling NFTs
    CryptoCurrency
    Blockchain technology 
    Building a community and incentivizing the community through rewards
    Bored Apes
    Adidas and Nike NFT collaborations
    Farfetch platform solutions: Virtual Try-on campaign
    Alt Space VR
    Immersive shopping experiences
    Tips on Discord: getting started
    User experience on Web 3


    “There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.” 

    As mentioned in this interview
    Build the 3D internet now
    Burberry x Farfetch x Threedium

    • 49 min
    All I want for Xmas is an NFT + 21 Things

    All I want for Xmas is an NFT + 21 Things

    Hop on the PR 3.0 bandwagon!
    In this solo episode of Social PR Secrets, Lisa dives into her 21 favorite things of December from Web 3.0, NFTs, Crypto Coins, Designs by Lisa, to Female Disruptor Summit News, and more.
    Lisa’s Favorite Female Focused NFT’s:
    World of Women. A collection of unique, cool, and diverse women, ready to leave a mark in the NFT space!
    Desperate Ape Wives. The Desperate Housewives”, DAW is a collection of 10,000 Desperate ApeWives NFTs. With signature red lips, each Ape Wife is not only a fantastic fine art but also an exclusive DAW membership card. 
    Boss Beauties. Mission to educate and empower the next generation of Women and Girls. 
    Let Her Speak NFT Series of 40, with at least half being given to women who are passionately speaking up on Clubhouse. This one is for you!
    Female Disruptors News
    Wanna hear from Cathy Hackl on The Female Metaverse? Find out what you need to know and what to wear here.
    Don’t forget to grab your Female Disruptors Virtual Summit VIP ticket here! 
    Once you get this ticket you'll receive forever access to the replays of the event, access to networking sessions, community opportunities, exclusive encore events, and early access to the Female Disruptors NFT collection! You'll also be entered into a grand prize giveaway. Early Bird Special - November VIP tickets include a free download of the book, Digital Detox Secrets by Lisa Buyer.
    Want More?

    • 17 min
    Cha-Ching! Clubhouse, Discord, and Creator Coins with Gary Henderson A WHOLE NEW WORLD to Grow Your Brand

    Cha-Ching! Clubhouse, Discord, and Creator Coins with Gary Henderson A WHOLE NEW WORLD to Grow Your Brand

    PR 3.0? Clubhouse and Creator Coins? Today Gary Henderson and Lisa Buyer are discussing Coin Base Ventures, Gary Club, Gary Coins, the Future of Public Relations, NFTS, Blockchains, Discord, and More!  
    In this episode, Gary Henderson talks about

    Just released! The Clubhouse Creator Book: Growing an audience, building a relationship, and monetizing that audience. 
    How he discovered Clubhouse less than a year ago and its impact
    Discord Do’s and Don’ts
    Gary’s Marketing Conference and his Creative Moments in South Beach 
    Social Networks and Communities
    NFTs: the mainstream world loves the Metaverse and Centralization
    Gary.Club
    $Gary Coins
    Funding Business through Crypto Coins
    Giraffe Tower for Creators: NFT
    TIKTOK Lives: creators making money via coins

    Gary Henderson on Discord and Gamifying Business

    “So Discord is nothing but a Facebook Group that has a couple of extra bells and whistles, but it's kind of the same. It's a social network.
    It streamlines a community build, and it gives you some velvet ropes that you can hold things behind. So like in my community, for example, I have coffee every single morning, but you have to have one of my Gary coins, a cryptocurrency in order to get it. So you, you can get in the community, you can hang out there, but you can't get coffee without having a Garry coin.”

    The Key to Creator Coins like $Gary Coins

    Have a steady stream of new people interested in you
    Find people who want to hold that token
    Make a reason for someone to give the token back to you

    Tips from Gary’s “The Clubhouse Community” 

    Build a 1:many relationship with your audience.
    Create your own rooms in Clubhouse: this eliminates the intimidation, you can create your own vibe and voice.
    Spend 90% of your clubhouse time with the microphone. Social Audio is key. 

    As mentioned in this interview

    • 55 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Jehudemus ,

Top Shelf :-)

Thank you Lisa for being the kind of lighthouse entrepreneurs need! Keep the bright episodes coming :-)

Londyn9821 ,

so informational!

Super good with a ton of information, perfect for anyone learning or already in the pr field.

grillgirlrobyn ,

Tons of great info in this podcast !

Lisa has always been skews of her time in the works of PR, this podcast offers a ton of great tips that anyone can put into practice!

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