300 episodes

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Marketing

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    How 130,000 RE/MAX Agents Use Social Media

    How 130,000 RE/MAX Agents Use Social Media

    Kayla Roofe, the Sr. Social Media Manager at RE/MAX LLC, joins the Social Pros Podcast to talk about how digital and social have changed the real estate industry.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
    Full Episode Details
    Buying a home is a huge expense. For most people, purchasing a property to call home is the largest investment they will ever make.
    The way we browse for the perfect home has changed a lot since the good old days of newspaper listings and real estate drop-ins. Nowadays, you can search and potentially find your dream home from the comfort of your couch (or wherever you happen to be). Kayla Roofe, the Sr. Social Media Manager at RE/MAX LLC, leverages social media to broadcast new listings and ultimately, sell more houses.
    She works with a staggering 130,000 RE/MAX agents from all over the world. Aligning that many team members around social and making sure that they’re doing it ‘right’ has got to be one of the most difficult jobs out there. Thankfully, Kayla is a social pro herself and doesn’t hold back when it comes to sharing the best tips for selling something as expensive and potentially life-changing as a brand-new home.
    In This Episode: 
    04:28 – How RE/MAX’s social team is structured worldwide 06:30 – A look inside RE/MAX’s social media strategy 08:24 – How social media has disrupted the real estate industry 12:37 – How real estate agents can use social media in the “right way” 14:53 – Key metrics Kayla uses when working with agents to help them improve their social media strategies 19:03 – How RE/MAX streamlines social content production across different franchisees 22:03 – How RE/MAX use influencers to help build credibility with their audience 25:13 – The importance of offering good customer service on social media 30:04 – How Kayla coordinates with the CEO Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practice Start your property search with RE/MAX Listen to the ‘Start With A Win’ podcast Visit SocialPros.com for more insights from your favorite social media marketers.

    • 41 min
    If LinkedIn is Salad Do You Need More Roughage?

    If LinkedIn is Salad Do You Need More Roughage?

    Anthony Juliano, the Vice President/General Manager of Asher Agency, joins Social Pros to talk about his philosophy for succeeding on LinkedIn.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
    Full Episode Details
    If social media is a buffet, Facebook, Instagram, TikTok, and Snapchat are the desserts while LinkedIn is the leafy green salad that we’re not overly excited to sink our teeth into. People love spending time on the ‘candy platforms’ but they usually don’t consume as much “salad” as they should.
    Anthony Juliano, the Vice President/General Manager of Asher Agency, states that people don’t love spending time on LinkedIn as much as they enjoy spending time on other platforms. When people go on LinkedIn, they usually get what they need, get out, and get on with their day.
    However, Anthony argues that compared to other social media networks, LinkedIn has the most untapped potential for the largest number of professionals. Thankfully for Social Pros listeners, Anthony is a seasoned trainer on a variety of social media topics, with a specific focus on LinkedIn.
    In This Episode: 
    04:30 – How the demand for LinkedIn courses and programs amplified over time 06:25 – How teaching methods change depending on the audiences’ relationship with social media 08:01 – How social media is becoming more of a universal skill across different industries 10:42 – Anthony’s philosophy of LinkedIn for business and B2B 12:30 – How to leverage LinkedIn and the importance of consistency 14:33 – Why LinkedIn has become more relevant today than it was a decade ago 16:30 – How marketers have changed the way they use LinkedIn 19:21 – Tips for creating successful newsfeed content on LinkedIn 25:36 – Why you should focus less on the length of your posts/captions and more on the strength of your story Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s free e-book, 50 Social Media Best Practices Learn more about Asher Agency Visit SocialPros.com for more insights from your favorite social media marketers.

    • 33 min
    Why Passion is the Number One Ingredient for a Social Media Manager

    Why Passion is the Number One Ingredient for a Social Media Manager

    Bari Rosenstein, the Social Media Manager at Honest Tea, joins the Social Pros Podcast to talk about providing her audience with a personable and personalized experience on social media.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
    Full Episode Details
    Having a passion for our roles as social media practitioners is what keeps us motivated to keep doing what we’re doing. Without passion, you can’t succeed in your role because passion is the fuel that drives success.
    Bari Rosenstein, the Social Media Manager at Honest Tea, loves the brands she represents on social. She responds to each message and interaction herself, giving Honest Tea’s audience a very personable and personalized response every time. There are no robots involved and it’s this personal touch and honesty that helps to make Honest Tea such an approachable brand.
    Bari’s genuine passion and authenticity for her role as Social Media Manager is palpable. She’s bursting with enthusiasm and leverages her knowledge of the space and awareness of how the craft of social media is changing to demonstrate the importance of believing in social if you really want to succeed on social.
    In This Episode: 
    05:14 – How Bari’s role is structured within the giant Coca Cola ecosystem 10:12 – How to embed enthusiasm and authenticity in other team members across different departments 12:14 – How Bari uses UGC to increase social engagement 15:15 – How Honest Tea looks at social from a scorecard standpoint 17:09 – A look inside Honest Tea’s social media content calendar 18:14 – Tips to break out of a very social-driven role and branch out to other areas of the business 21:46 – How Bari handles social customer care 29:57 – Using different social media platforms to reach different demographics 33:18 – How Honest Tea use celebrity influencers to help market their brand Resources: 
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s State of the Connected Customer Report
    Find out more about Honest tea Visit SocialPros.com for more insights from your favorite social media marketers.

    • 41 min
    Is Social Media Making You a Better Person?

    Is Social Media Making You a Better Person?

    Scott Stratten, President of UnMarketing Inc., joins the Social Pros Podcast to discuss his new book, The Jackass Whisperer, and reveals what you can do to silence the jackassery you experience at work, at home, and online.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
    Full Episode Details
    The world of social is filled with jackassery. Beneath almost every post, tweet, caption, and video, you’ll uncover an infinite pool of vile comments left by faceless individuals we like to call trolls.
    It’s time for a jackass rebellion. Sure, it’s almost impossible to escape jackasses at work, at home and online, but that doesn’t mean you can’t help to stop the worldwide jackassery epidemic. As Scott Stratten points out, if we want to stop some of the jackassery, we need to start by looking in the mirror.
    In his new book, The Jackass Whisperer, Scott spills the hard truth - If you can’t spot the Jackass next to you or anywhere you happen to be present, then the Jackass is probably you. We create our own noise and we have to be the change we want to see in the world, both offline and online.
    In This Episode: 
    03:59 – Scott breaks down the concept behind his new book, The Jackass Whisperer 08:09 – Whether social media creates or exposes jackasses 10:51 – How social has made us both better and worse people 15:37 – A few of Scott’s favorite ‘jackass moves’ on social media 17:29 – How jackassery levels differ across different social media platforms 27:40 – Why silence is one of the biggest jackass moves 30:26 – Tips for dealing with online jackassery Resources: 
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Salesforce’s State of the Connected Customer Report Read Scott Stratten’s new book, The Jackass Whisperer: How to deal with the worst people at work, at home and online – even when the jackass is you Learn more about Unmarketing Visit SocialPros.com for more insights from your favorite social media marketers.

    • 40 min
    Using Creativity to Dominate Linkedin Video

    Using Creativity to Dominate Linkedin Video

    Allen Gannett, the Founder of TrackMaven and author of ‘The Creative Curve,’ joins the Social Pros Podcast to talk about how creativity is a learnable skill, the resurrection of organic social, and how to dominate LinkedIn video.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
    Full Episode Details
    Success on social media has a lot to do with timing. Creativity is one thing, but you also need to consider the rate at which people consume content in each social platform as it correlates with the rate of change of that platform.
    Founder of TrackMaven, Allen Gannett, articulates it perfectly when he said that to be successful on any social media channel, you must be a citizen of that channel. What you post on Instagram isn’t going to work on Twitter. It doesn’t work like that anymore. You need to understand the subculture of the social channels that you frequent and pay attention to the timing of your schedule cycle.
    As the pendulum swings back to organic social, brands have a unique opportunity to get ahead of the curve and make organic social work for them. But, you’ve got to be very channel-specific and not afraid to color outside the lines. Allen believes that creativity is a learnable skill, which means if you’re willing to put the work in, you could be well on your way to becoming a mighty social pro.
    In This Episode:
    03:52 – What TrackMaven’s data reveals about paid social vs. organic social 09:19 – Why you need to consider the pace of change in social media and how it relates to what you post, and when you post it 11:33 – Why you need to be a citizen of whatever social platform you’re using 16:46 – The importance of being authentically human on social 17:48 – Why creativity should be seen as a learnable skill 27:19 – How Allen uses episodic video content on LinkedIn 29:56 – A look inside Allen’s content publishing schedule and best practices for pleasing LinkedIn’s algorithm Resources: 
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Read Salesforce’s FREE e-book, 50 Social Media Best Practices Learn more about TrackMaven and how it can help you analyze marketing performance across every channel Read Allen Gannett’s book, The Creative Curve Visit SocialPros.com for more insights from your favorite social media marketers.

    • 44 min
    How to Decentralize Social Media Execution to Add Authenticity

    How to Decentralize Social Media Execution to Add Authenticity

    Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide, joins the Social Pros Podcast to talk about his unrelenting focus on customer experience and how to use ‘Social Champions’ to decentralize social media execution and add authenticity.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    My Emma
    Full Episode Details
    When your company is under the umbrella of a ‘mother company,’ how can you communicate that on social media whilst retaining and showcasing the differentiated experience your brand provides customers?
    This is often top of mind for Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide, who takes a decentralized approach to the content that’s created and shared on social. To showcase a property-by-property experience, Ovi and his team have identified people from each location to be crowned ‘Social Champion.’
    It’s this unique approach to decentralizing social media execution that has empowered people at each location to create incredible social media content. By following an enterprise set of guidelines, these ‘Social Champions’ play a key role in helping Marriott Vacations Worldwide add real authenticity to their social content.
    In This Episode:
    05:26 – What brands can learn from Marriott Vacations’ unrelenting focus on customer experience 08:22 – How to use social media to market a ‘high-end’ product 11:25 – How “Social Champions” help Marriott Vacations Worldwide showcase the authentic uniqueness of 60+ properties 18:28 – How modern technology has aided our ability to decentralize social media execution 23:53 – Why it’s important to focus on brand reputation management while remaining transparent 29:48 – How the timeshare aspect of Marriott Vacations Worldwide works and what they’re doing to improve the customer experience 33:53 – Why brands need to listen to what customers are saying on third-party online communities Resources:
    Get the new State of Marketing report for free from Salesforce here Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here Learn how to use Emma to help you design and create emails that your subscribers can’t resist Download Salesforce’s free e-book, 50 Social Media Best Practices Find out more about Marriott Vacations Worldwide Read Jay’s book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers Visit SocialPros.com for more insights from your favorite social media marketers.

    • 47 min

Customer Reviews

Clarisse Gomez ,

Awesome Podcat!!!

Jay, host of the Social Pros Podcast , highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

ams8993 ,

A staple!

I listen to every episode and often assign them to my college who get easily addicted, that’s a tough crowd to woo!

Brooke Craven ,

Awesome Podcast!!

Jay, host of the Social Pros Podcast, highlights all aspects of social media, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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