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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Marketing
    • 4.7 • 136 beoordelingen

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    How to Master Facebook Ads and Messenger Bots

    How to Master Facebook Ads and Messenger Bots

    Amanda Robinson, the Founder of The Digital Gal, joins the Social Pros Podcast to discuss her new book, “Ultimate Guide to Social Media Marketing,” and the power of messenger chatbots, and why more businesses need to embrace this incredible technology.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Everyone has a superpower. You could be a master on Instagram, a LinkedIn expert, or a pro at social media marketing. Whatever your superpower is, you need to find it and leverage it. However, although your powers may reside with one social platform, you need to know what’s going on around you.
    Amanda Robinson, the Founder of The Digital Gal, suggests that every social pro must identify their superpower and then strive to understand other platforms. If you just operate in your lane, you won’t be prepared to handle something unexpected up ahead.
    In this episode, we talk to Amanda, The Digital Gal herself, about her new book, “Ultimate Guide to Social Media Marketing,” and how to use Facebook ads and messenger bots for maximum results. Many people misconstrue messenger bots to be invasive and problematic. According to Amanda, that’s not what a messenger bot is at all – “A messenger bot is about giving - giving back to people, giving value, giving a better experience, & giving faster information.”
    In This Episode:
    04:16 – The challenges of writing a book about social media 06:24 – Why you need to find your social media superpower while having general knowledge about other platforms 09:47 – What people are doing wrong on social media 13:59 – What messenger marketing chatbots are and what you need to know about them 21:59 – How to manage messenger marketing chatbots 26:02 – How to measure the performance of chatbots 30:58 – How to convince others about the value and importance of chatbots 33:30 – How Amanda’s workshop students differ from those that came before  
    Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about The Digital Gal Read “Ultimate Guide to Social Media Marketing” Visit SocialPros.com for more insights from your favorite social media marketers.

    • 45 min.
    How to Organize Global Social Media for Maximum Success

    How to Organize Global Social Media for Maximum Success

    Jessica Leachman, Global Social Media Insights & Analytics at a Global Biotech Company, joins the Social Pros Podcast to talk about how to structure social media success on a global scale.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    It is almost impossible to be successful in social unless you believe in the mission of your organization. Jessica Leachman, Global Social Media Insights & Analytics at a Global Biotech Company, is emotionally invested in the outcomes of the organization she works for in a genuinely palpable, powerful, and persuasive way.
    Jessica works for a major pharmaceutical and biotech company, and being passionate about the organization is about more than merely wanting the organization to be profitable and successful. Jessica cares about saving lives. Her genuine care for people has motivated her to build the company’s wildly successful social media presence so that they can reach, engage, and help even more people.
    If you’ve been looking for a masterclass on how to do social media for a large multinational cooperation, this is the episode you’ve been waiting for. Even if you are a social practitioner for a small business, there is a lot of powerful insights that you can take from this episode and use in your own business.
    In This Episode:
    04:27 – How this Global Biotech Company is organized in terms of social media 06:41 – What social channels are used to reach patients and caregivers vs. medical professionals 08:48 – How social media adoption and integration has evolved 10:27 – How Jessica and her colleagues interact with social channels that are popular in other countries 11:50 – An insight into how the organization engages with their audience on social media 15:09 – Specific social media restrictions that must be followed 17:13 – How Jessica built a social strategy that incorporates the global nature of her role 22:13 – How to use the 80/20 rule to maximize social media success 24:32 – How doing social media right can save an organization money 31:08 – How social listening has helped this global organization find new ideas, concepts, and content 36:42 – How the world of dance and social media collides Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Jessica’s LinkedIn profile Visit SocialPros.com for more insights from your favorite social media marketers.

    • 43 min.
    How Instagram Tactics Change but Strategies Stay the Same

    How Instagram Tactics Change but Strategies Stay the Same

    Jenn Herman, Instagram Expert from Jenn’s Trends, joins the Social Pros Podcast to discuss how Instagram’s core strategies have not changed in years and what businesses can do to grow their accounts.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Since its launch back in 2010, Instagram has continued to reign as one of the most popular social media platforms of all time. One billion people use Instagram each month, and although the platform often releases new features, it has stayed very true to its origins.
    Instagram is about so much more than sharing photos and videos with friends and family. It has become a vital tool for businesses that leverage Instagram’s features to reach new audiences and engage with existing customers.
    Jenn Herman is an Instagram Expert and the world’s forefront blogger on Instagram marketing. She claims that although small things have changed (the introduction of Instagram Reels, for example), the platform’s core strategies have not changed in years. You can still use the same core strategies to help grow your account and gain a following.
    In This Episode:
    03:24 – How Jenn helped write “The Ultimate Guide to Social Media Marketing” 05:41 – How Instagram’s core strategies have not changed in years 07:06 – Why you shouldn’t post TikTok content on Instagram Reels 10:41 – How to create authentic reels 13:25 – Whether it’s time for brands to post more light-hearted content 16:09 – Why TikTok and Instagram usage has increased during the pandemic 22:23 – How Jenn and her co-writers wrote their book virtually and how they segmented topics 29:15 – How to keep a book about social media marketing relevant and up-to-date Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about Jenn’s Trends Read “The Ultimate Guide to Social Media Marketing” Read Jenn’s book, “Instagram For Business For Dummies” Read Jenn’s book, “Instagram For Dummies” Visit SocialPros.com for more insights from your favorite social media marketers.

    • 36 min.
    The Surprising Social Media Expectations of Gen Z

    The Surprising Social Media Expectations of Gen Z

    Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, is our guest on this fascinating episode of the Social Pros Podcast. We discuss how Gen Z thinks when it comes to digital and social, and what brands can learn about selling and marketing to Gen Z.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Are you still trying to figure out how to reach and connect with Gen Z? New generations are rapidly changing how brands engage with their audiences. The problem is, for many brands, younger generations are still a vast mystery.
    Jason Dorsey, the President and Lead Researcher of The Center for Generational Kinetics, potentially knows more about Gen Z than anyone on the planet. He can pinpoint the fundamental differences in how Gen Z thinks about digital and social, and it is manifestly different from what many of us might think.
    By studying generations closer and developing a better understanding of how they think, you will be in a much stronger position to create marketing messages that target new generations. Jason shares one truth bomb after another in what is potentially one of the most fascinating episodes of Social Pros that we’ve ever done.
    In This Episode:
    03:55 – The foundational impact that social media has had on Gen Z 07:21 – How to craft social media messages that Gen Z want to engage with 13:25 – How Gen Z’s can be influential to older audiences that brands want to attract 17:50 – Why Gen Z trusts social media influencers, even though they’re being paid 21:02 – How Gen Z alters their behavior and choices based on online reviews 25:46 – Why brands must agree on the non-negotiables of their organization before deciding what to post on social media 30:38 – How to balance your social media content in a way that attracts Gen Z Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about The Center for Generational Kinetics Visit Jason Dorsey’s personal website Read ‘Zconomy’ by Jason Dorsey  
    Visit SocialPros.com for more insights from your favorite social media marketers.

    • 39 min.
    How Research Powered This Enormous Social Media Success

    How Research Powered This Enormous Social Media Success

    Anna Hrach, Content Strategist at Convince & Convert, sits on the other side of the microphone for this episode of the Social Pros Podcast to discuss how her and the team built an app that has the potential to help reduce the spread of COVID-19.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    SocialMedia.org
     
    Full Episode Details
    Research is key to success
    Never underestimate the power of research. Yes, intuition and going with your gut instinct can help you reach greater heights on social media, but research is what will help you achieve your biggest goals.
    Content Strategist at Convince & Convert, Anna Hrach, leveraged the power of research to do something truly remarkable. Since the start of the COVID-19 outbreak, it’s become vitally important to help reduce the spread of the virus by listening to advice from medical professionals such as wearing a face mask and following social distance rules.
    However, Anna and the team at Convince & Convert took it one step further by helping our client, The University of Arizona, launch an app that alerts you when it suspects you may have had potential exposure to COVID-19 from somebody who has tested positive. It’s a ground-breaking app and one that can potentially help reduce the spread of the virus and save thousands of lives. Hear all about it on this episode of Social Pros with the wonderful, Anna Hrach.
    In This Episode:
    04:13 – Anna describes her role as a strategist at Convince & Convert 05:11 – How the COVID Watch Arizona app came about and how it works 07:46 – The important role of developing and utilizing research to help get the app up and running 09:21 – How the five distinct segments of the college student population were believed to interact with the app differently 12:43 –Why it was so important to use assets and messaging that reflected how students communicate with each other 14:25 – The mechanics of the second set of assets that other parts of the campus could use and why this approach was so effective 16:58 – How student influencers helped to spread awareness of the app amongst their peers 19:42 – How we used social listening to help answer people’s questions about the app 24:33 – How the app was received in terms of downloads 28:04 – What Anna would have done differently back when the app first rolled out Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about The University of Arizona Find out more about the Covid Watch Arizona App Visit SocialPros.com for more insights from your favorite social media marketers.

    • 31 min.
    Why Live Streaming is Both Easier and Harder Than You Think

    Why Live Streaming is Both Easier and Harder Than You Think

    Stephanie Liu, the Founder of Lights, Camera, Live, is our special guest on this episode of the Social Pros Podcast, where she reveals the best practices for live streaming and how to make the most of your live stream content.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    SocialMedia.org
    Full Episode Details
    Is there more to live streaming than the ‘going live’ part? Stephanie Liu, the Founder of Lights, Camera, Live, knows more about live streaming than anyone we’ve ever had on the show.
    Hosting a live stream is one thing, but it’s what you do with that content after the ‘lights go out’ that really matters. Stephanie talked about the importance of repurposing your live stream content because “when you’re top of mind, you’re tip of tongue.” Repurposing content is like creating “digital confetti” that you can spread all over the internet.
    Live streaming is one of the best ways to show your audience your expertise and authenticity, making it so much easier for them to build rapport with you. Stephanie shares many useful tips from pre-production to what you can do to build on the original content you have created.
    In This Episode:
    05:30 – The benefits of live vs recorded video 06:34 – Whether episodic live content performs better than single execution live streaming 08:34 – Stephanie shares her ultimate 10x10 formula for episodic content 10:24 – What social channels are better suited for live streaming 14:51 – How Stephanie’s company faced the growing desire to live stream as a result of the pandemic 16:38 – How to promote your live streams 19:08 – Why you should focus on your bare-bone basics to get started with live streams 22:18 – How to repurpose your live stream content 25:38 – Why social pros have to be open to experiment 27:29 – Why you shouldn’t be so quick to dismiss your own opportunities  Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Launch your first LinkedIn campaign with $100! Find out more about Lights, Camera, Live Read Stephanie’s book, ‘Ultimate Guide to Social Media Marketing’ Visit SocialPros.com for more insights from your favorite social media marketers.

    • 36 min.

Klantrecensies

4.7 van 5
136 beoordelingen

136 beoordelingen

Radon S ,

Great resource!

I really love the variety of applications. I’m a small business owner but like hearing from the larger companies and organizations to see what I can apply.

Will31C ,

Great Advice for Communicators

This is absolutely an awesome listen for anyone in communications or social media!!

alisa0627 ,

As a newly minted social media manager, this podcast is a lifesaver!

This podcast moves beyond and through the biggest questions social media marketers are asking. I can’t thank Jay and team enough for helping me take that next step toward becoming a social media subject matter expert!

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