467 episodes

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Business
    • 4.7 • 149 Ratings

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    How Surprise and Delight Drives Social Engagement

    How Surprise and Delight Drives Social Engagement

    Our potential to reach audiences on social media is probably the highest it’s ever been. And yet, with fierce competition and a crowded market, it’s much tougher to stand out these days.
    This week’s Social Pros guest is Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, and she has some words of wisdom for anyone struggling to drive engagement.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    ICUC
    Full Episode Details
    Gina Michnowicz, CEO & Chief Creative Officer at The Craftsman Agency, joins the Social Pros podcast to give us a behind-the-scenes look at how her agency creates magical moments for social media.
    Gina explains why all social campaigns need to lead with a strong story and why you should start with a clear objective before diving in. We hear many examples of campaigns that The Craftsman Agency has pulled off successfully, including viral Reddit AMAs and blockbuster movie campaigns.
    While we all aim to become social pros, Gina’s take is that the platforms change too rapidly to become a true expert in everything. But by keeping up with algorithm changes and experimenting to find what works, we can get pretty close.
    Gina also shares some insights into the best metrics to measure, how to deal with negativity online, and what you can do with a tight budget. It’s a truly packed Social Pros episode this week!
    In This Episode:
    4:19 – Gina explains some of The Craftsman Agency’s work 7:48 – How Gina’s agency approaches channel management 10:56 – Gina gives her take on remote work’s effect on creativity 16:54 – Gina explains what it takes to work on a successful campaign 21:19 – How to optimize partnerships and build great working relationships 23:23 – How Gina coordinated a successful Reddit AMA 28:05 – The trick to balancing paid campaigns with organic 31:28 – How The Craftsman Agency measures ROI and organic campaigns 35:35 – Gina’s top metrics to measure 38:50 – How to get ahead on social without a big team or budget 42:31 – Gina’s top tip for anyone looking to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle The Craftsman Agency Visit SocialPros.com for more insights from your favorite social media marketers.

    • 45 min
    How to Scale Social Across Your Organization

    How to Scale Social Across Your Organization

    Andrew Jenkins, CEO of Volterra, takes the mic today to discuss his new book, Social Media Marketing for Business, and how it’s helping social pros solve the issue of scaling social across their organizations.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    The ‘who owns social’ debate is one that we’ve probably tapped into a couple of times here on Social Pros. Now, somebody may finally have an answer to that!
    Andrew Jenkins, CEO of Volterra, joins this Social Pros episode to discuss his new book, Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization. But that’s not all, he also shares valuable insights on tackling one of the most overlooked obstacles when it comes to social media success, corporate culture.
    This episode is full of useful anecdotes, advice, and a great conversation that’ll get you thinking about the state of social media operations in your organization. There’s also a great deal in there about the political clout that surrounds social. Bottom line, this is as real as it gets.
    In This Episode:
    04:49 – Andrew explains why he wrote his book 07:07 – Why Andrew took an alternative angle in his book 09:39 – How Andrew became a social pro 12:31 – The changes to social in organizations 17:16 – How remote working has changed social teams 20:09 – Are Andrew’s University of Toronto students changing his ideas? 24:46 – How Andrew secured case studies for his book 28:33 – How he chose what to and what not to include in the book 30:58 – Where Andrew goes for social inspiration 34:42 – Andrew’s advice on how to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out Andrew’s book Follow Andrew on Twitter Check out Volterra on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

    • 38 min
    Turning Social Care Into Unforgettable Customer Experiences

    Turning Social Care Into Unforgettable Customer Experiences

    Ken Madrigal, Senior Director, Unified-CXM Best Practices Group, Sprinklr, joins the Social Pros podcast to talk about the evolution of social care and the important role it presently plays in the social sphere.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full episode Details
    The social media game isn’t what it used to be a few years ago. Social care has taken more of  front seat, and it deserves a closer look.
    This week’s guest, Ken Madrigal, Senior Director, Unified-CXM Best Practices Group, Sprinklr, takes us on a deep dive into what social care is and why it’s such an important consideration for brands today. He talks about the importance of viewing customers as humans and forming connections that go beyond simply quick responses.
    Ken also points out that social media, be it marketing or social care, is all about weaving experiences and, in turn, those experiences end up elevating the brand.
    In This Episode:
    06:22 Ken tells us a little bit about his role at both Verizon and Sprinklr 08:41 How to create a personalized experience for customers 11:35 The evolution of social care 15:38 Where companies should strive to be with their social care 18:40 Ken shares a cross-section of the social care process at Verizon and Sprinklr 22:28 The best way to align different teams in terms of social care 26:59 How to prep social care teams to deliver service and guard their mental health 31:46 The part empathy plays in marketing 34:22 How smaller teams can take their customer experience game to the next level 39:17 Ken’s advice for anyone looking to become a Social Pro Resources
    Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Ken on Twitter Check out Sprinklr on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

    • 43 min
    How to Capture UGC’s Untapped Potential with TINT

    How to Capture UGC’s Untapped Potential with TINT

    Ivonne Aldaz, Host and Content Creator, and David Ramirez, Senior Marketing Manager at TINT, join Social Pros to discuss the growing value of User Generated Content (UGC) and how TINT is making it a lot easier to reap the benefits of using UGC.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Whether it’s from posts in a forum, consumer reviews, or random shoutouts, you’ve got to admit there’s a certain authenticity that comes from UGC.
    When a brand says something positive about itself, it’s flat-out marketing. But hearing how great a brand is from an actual user hits a bit closer to home base.
    In this episode of Social Pros, Ivonne Aldaz, Host and Content Creator, and David Ramirez, Senior Marketing Manager at TINT, highlight the growing role of UGC today and explain the various ways they’re giving UGC a wider platform at TINT.
    Hear everything from how TINT uses UGC to push its message forward to what makes up an effective UGC campaign. We’re getting to the bottom of what makes UGC so successful in this episode.
    In This Episode:
    03:47 What is TINT? 07:58 Ivonne gives an insight into her role as content creator and host 09:42 David explains more about his role as Senior Marketing Manager 12:12 How UGC provides great social proof for brands 13:37 Why is UGC important? 17:54 The benefits of broadening your perspective on UGC 20:48 How Ivonne uses UGC at TINT 24:00 Who should own the UGC efforts in your company? 28:35 Why your HR team should be involved 29:22 Why employee feedback and testimonials are important 34:37 Key elements of a successful UGC or EGC campaign 37:07 Why imperfection is perfect 38:10 Representation is key 40:21 The Big Two with Ivonne and David Resources
    Get the new State of Marketing report for free from Salesforce Follow Ivonne on Twitter Follow David on Twitter Check out TINT’s Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

    • 45 min
    How Chili’s & Mattress Firm Made the Perfect Social Pairing

    How Chili’s & Mattress Firm Made the Perfect Social Pairing

    Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, joined the Social Pros podcast to shed some light on how social media teams can collaborate productively.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Successful social media campaigns all have a number of things in common – effective social listening and being receptive to collaborators are some of the key ones.
    But what if those collaborators are from a different company entirely?
    Luz Bickert, Senior Social Media Manager at Chili’s, and Melissa Rivers, Director of Social at Mattress Firm, discuss how they successfully navigated a collaborative social media campaign for April Fools’ Day.
    Is it best to thoroughly plan these joint exploits or make decisions off-the-cuff? How do you make decisions without a conflict of interest? Do you plan to go viral or just put all you can into connecting with your audience?
    Find out the answers to these questions and more in this episode of Social Pros.
    In This Episode:
    4:21 – Luz introduces herself 5:02 – Melissa introduces herself 6:46 – The audience reaction to their social media collab 9:50 – The early stages of the Chili’s-Mattress Firm collab 13:39 – How the fan reaction felt 16:41 – How they responded to fans after the collab 19:36 – How other companies responded on social media 21:45 – Engagement goals and metrics 25:05 – The do’s and don’ts of social media collaboration 29:13 – The benefits of human social listening 33:46 – Luz and Melissa’s advice on how to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out the ‘Margarita Mattress’ Connect with Luz on LinkedIn Connect with Melissa on LinkedIn Follow Luz on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

    • 36 min
    How Reddit Broke the Fourth Wall and the Internet

    How Reddit Broke the Fourth Wall and the Internet

    Allison Day, Social Media Manager at Reddit, takes the mic on this Social Pros episode to tell us how Reddit successfully maintains a presence across all social media platforms.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help!
    This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Social media platforms featured on other social media platforms – it doesn’t get more meta than that. But that’s pretty much what Allison Day, Social Media Manager at Reddit, does with her team day-in-day-out.
    In this Social Pros episode, Allison shares some insights into what Reddit seeks to achieve by creating a presence across social platforms. She also gives us a sneak peek into how she achieves that with the mountains of content out there.
    Gear up to hear about all the nuances of different social media platforms, Allison’s content creation process, and of course, that time that Reddit practically broke the internet over Wall Street bets.
    In This Episode:
    6:15 How people react when Allison tells them she does social on other social media networks for Reddit 7:33 Reddit’s goals on other social media channels 9:13 Allison’s approach to bringing Reddit to life on other channels 11:36 How Reddit overlaps with other social media platforms 13:27 The major KPIs for sharing Reddit content on other sites 15:15 Allison gives an overview of what subreddit place is 18:50 Where to find Reddit on all social media platforms 19:30 Allison gives a breakdown of her social media team at Reddit 21:00 Reddit’s social media strategy on LinkedIn 23:22 How Allison stays up to date with trends on different platforms 26:30 What Allison’s content creation process is like 28:58 Reddit: user or business focused? 30:27 Allison’s favorite Reddit campaign 37:10 Allison’s advice for anyone looking to be a social pro Resources
    Get the new State of Marketing report for free from Salesforce Follow Allison on Twitter Check out Reddit’s Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

    • 40 min

Customer Reviews

4.7 out of 5
149 Ratings

149 Ratings

Facqt Media ,

FAVORITE!

Adam and Jay are fun and such an enlightening content! I've been following your IG for a while now, and I love your posts! Very entertaining and informative. Glad to find your podcast, I'm learning a lot!

Arlie K ,

Social media insights galore!

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

malfoxley ,

Great show!

Jay and Adam, host of the Social Pros podcast, highlights all aspects of social media marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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