Social Pulse Podcast: Retail Edition Mike Allton

In NLP, we talk about how important it is to build rapport with other people in order to effectively communicate - the more someone else knows, likes and trusts you, the more likely they are to do business with you. And we teach tactics like matching & mirroring, making eye contact, and more, to facilitate rapid rapport building.
When it comes to social media, utilizing those kinds of tactics is challenging - if not impossible - and yet we still need to build relationships with our audience and connect with them, don’t we?
How are we supposed to create connections with people digitally, and how, as social media and community managers, can we ensure these efforts benefit the brand?
That’s what Dana Malstaff is here to help us with.
Dana is the Founder of Boss Mom and creator of Nurture to Convert. She is a mother, author, speaker, podcaster, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. Dana teaches Nurture Marketing to thousands of Boss Moms so they can authentically get visible and grow their business even with their inconsistent schedules.
Social Pulse Podcast host Mike Allton asked Dana Malstaff about:
♉️The importance of building a Loyalty Engine within your audience
♉️How to market your brand so that your audience feels seen
♉️Why building a movement is so important, and where to start

Learn more about Dana Malstaff

Connect with Dana Malstaff on LinkedIn


Connect with Dana Malstaff on Facebook



Resources & Brands mentioned in this episode


Boss Mom

Learn more about Agorapulse with a free demo


Nurture to Convert

Azul Terronez


Boss Mom book 


Circle App 

Boss Mom Plus

Mark Schaeffer

Alex Hermozi

Nordstrom

Crock pot

Show Notes & Transcript: https://www.agorapulse.com/blog/connecting-with-your-audience
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Pinterest has nearly 500 million users worldwide and generated over $3 billion in revenue in 2023.
Retail social media marketers cannot afford to ignore this platform.
And yet it remains elusive to so many. Between the recommended tall images, to distributing content to boards within an account, aspects of Pinterest remain just different enough that many marketers avoid it in favor of more typical Facebook or even Instagram.

Is that a mistake? How should marketers approach Pinterest and, if it’s a new platform to the organization, where should we begin?
That’s what Alexx Wells is here to help us with.
Alexx is a full-time freelancer with over 800 clients from all around the world. I first met her while partnering with Fiverr on our Agency Summit: Pinterest Edition virtual event, where she was brought in by Fiverr as a shining example of their freelance platform, and the amazing work she does for clients, particularly with Pinterest. She’s completely self-taught and has demonstrated an incredible level of creativity and passion, which we now get to benefit from.

Social Pulse Podcast host Mike Allton asked Alexx Wells about:
♉️How Pinterest is different from other mainstream social networks
♉️Which aspects of Pinterest are particularly well-suited for retail marketing
♉️How social media managers need to approach Pinterest today

Learn more about Alexx Wells

Connect with Alexx Wells on LinkedIn


Follow Guiding Creatives on YouTube



Resources & Brands mentioned in this episode

Guiding Creatives

Learn more about Agorapulse with a free demo


Jeff Sieh

The Manly Pinterest Tips Show

Feedonomics

Shopify

Pin Inspector

Udemy


Show Notes & Transcript: https://www.agorapulse.com/blog/pinterest-for-retail-social-media-marketing-tactics-that-work
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

As retailers, we know that segmenting audiences works. We group similar items together in our stores, alongside other items that would be of interest to the same shoppers.
Yet for some reason, when it comes to social media, all too often we think too broadly about our planned activities and strategies.
We assume that everyone on social media, at that very moment, is a potential customer.

Why is audience identification and targeting so important on social media, and how can we get started as social media and community managers?
That’s what Chiara Gianelli is here to help us with.
Chiara launched A Matter of Nourishment with a clear goal: to help people improve their relationship with food. Initially, she focused on educating people with recipes, photos, and useful tips. However, this quickly expanded as she discovered something missing in the food, beverage, and wellness market. Brands were struggling to stand out and compete. Pretty yet soulless visuals weren’t cutting it — they needed to serve a strategic purpose and tell a story. Whether through attention-grabbing visuals or scroll-stopping social media content, Chiara helps brands find their voice, tell their story, and connect with their audience.
Social Pulse Podcast host Mike Allton asked Chiara Gianelli about:
♉️Why audience determination is critical, even on social media
♉️How retail brands can approach social media differently
♉️Why the key steps are for social media & community managers

Learn more about Chiara Gianelli
Connect with Chiara Gianelli on LinkedIn


Resources & Brands mentioned in this episode

A Matter of Nourishment

Learn more about Agorapulse with a free demo


A previous episode with Briana Vela from JCPenney quoted

Airtable

HeyOrca

Canva

Adobe Lightroom

Adobe Rush

Adobe Premier Pro

HubSpot Newsletter

Sprout Social Newsletter

HeyOrca Newsletter

Sugar Punch Marketing

A R I Y H


Show Notes & Transcript: https://www.agorapulse.com/blog/how-to-identify-and-target-retail-audiences-on-social-media
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

With nearly 2 billion users, over half of whom have made an impulse purchase, TikTok is clearly a dominating platform for retail brands. But did you know that studies are showing that TikTok audiences, Gen Z in particular, are increasingly using that platform as a search engine, rather than Google or alternatives?
Have you considered whether or how your content and products might appear in a TikTok search… or not?
How do we make sure it’s our brand and products and solutions that show up when our target audience is searching on TikTok? How do we modify our TikTok strategy to accomplish multiple goals?
That’s what Wave Wyld is here to help us with.
Wave is a TikTok Marketing & Trends Expert. She has helped thousands of creators and business owners grow their TikTok accounts with a “Content First” & “Community Approach” so that they can make more impact and profit. She launched a brand on TikTok as the “Queen of Trend Alerts” which then started the movement of “Trend Alert” style videos that have become a mainstay within the social media industry. Wave participates in creator community programs with TikTok & YouTube, and regularly appears in National Media, top-rated podcasts, and social media summits.
Social Pulse Podcast host Mike Allton asked Wave Wyld about:

♉️What exactly is TikTok SEO?
♉️Why should retail Social Media Managers integrate it into their strategy?
♉️How your TikTok video strategy should be modified

Learn more about Wave Wyld

Connect with Wave Wyld on LinkedIn


Connect with Wave Wyld on TikTok



Resources & Brands mentioned in this episode

WaveWyld.com

Learn more about Agorapulse with a free demo


Shopify

Feedonomics

Previous episode cited

Five Below

Julia Wolf

Creator Search Insights Tool

Neal Schaffer

TweetDeck

Hootsuite

ChatGPT

Gemini

Perplexity

Midjourney

Canva

Adobe Creative Suit

Riverside

Magai

Anthropic

Social Media Examiner

Social Media Today

Google Alerts

Business Insider

Morning Brew


Social Pulse Podcast Retail Edition on Apple 


Show Notes & Transcript: https://www.agorapulse.com/blog/seo-for-tiktok-how-social-media-managers-can-drive-more-product-views
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Social media marketing has come a long way.
Mixed Reality. Artificial Intelligence. Wearables…. And that’s just the last three months.
For retail marketers, developments like these are not just fads, they’re challenges to be met, understood, and potentially leveraged as opportunities.
But how do you know what new features or apps should be leaned into, and which ones should be ignored? How do you not only keep up with all the developments to Facebook and the rest of Meta’s family of apps, but position yourself to actually come out ahead?
That’s what Mari Smith is here to help us with.
Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. She is an in-demand keynote speaker, dynamic live webinar host, savvy corporate social media strategist and trainer, and popular brand ambassador, and someone I’ve personally turned to for years as a voice of reason when it comes to Facebook and Meta.

Social Pulse Podcast host Mike Allton asked Mari Smith about:

♉️ Where Facebook marketing is headed
♉️ What impact Meta AI may have on retail marketing
♉️ How retail social media managers can keep up & get ahead

Learn more about Mari Smith

Connect with Mari Smith on LinkedIn


Connect with Mari Smith on Facebook



Resources & Brands mentioned in this episode


Mari Smith International, Inc

Learn more about Agorapulse with a free demo


Social media examiner

Paul Roetze

Google Gemini

ChatGPT

Llama 3

Sora

Mark Schaeffer's blog

Magai

DALI 3

MidJourney 

Cushion Lab

Canva's user group

Previous episode with Jen Herman

Keap


Leadpages 

Perplexity

MetaAI

Fathom

HeyGen


Molly Mahoney 

Facebook earnings call

Mark Zuckerberg

Adam Mosseri

Google Plus

marismith.com


Show Notes & Transcript: https://www.agorapulse.com/blog/facebook-marketing-for-retail/

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

For retail brands, it’s not enough to post to social media once a week. In fact, that’s such a ridiculous idea that you probably laughed a little to yourself when I suggested it.
Or you may have cried a little too because it’s true! Retail brands have to be active and publish regularly - at a far higher rate than other industries. And it’s not enough to just spam edited product images, is it? Audiences want to be educated and entertained, which means we have to create a lot of engaging content.
How do we keep feeding the beast of social media while at the same time maintaining high levels of creativity and engagement?
That’s what Julia Wolf is here to help us with by telling her story.
With 7 years of in-house and agency design and social media experience, she has worked to produce creative solutions for a variety of clients ranging from small nonprofits to large Fortune 500 companies. Julia now serves as the Social Media Content Developer at Five Below. Since joining the company in July 2022, she has contributed to the brand's rapid social media growth, creating content for Facebook, Instagram, and TikTok.

Social Pulse Podcast host Mike Allton asked Julia Wolf about:
♉️ Why it’s a necessity to create high volumes of content
♉️ The strategies & tactics to help with that much content
♉️ How to still be focused on encouraging engagement

Learn more about Julia Wolf


Connect with Julia Wolf on LinkedIn


Follow Julia 

https://www.instagram.com/norulesjulez/

https://www.tiktok.com/@norulesjulez


Resources & Brands mentioned in this episode

Five Below

Learn more about Agorapulse with a free demo



Show Notes & Transcript: https://www.agorapulse.com/blog/content-for-retail-insights/
Brought to you by Agorapulse: the #1 rated social media management solution.
Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.