20 episodes
Social Studies by Darkroom Darkroom
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- Business
Growth marketing is the single most important function in the modern-day business organization. It is also one of the most dynamic. Marketing success hinges on the ways teams interact with new technologies, team structures, and strategies.
The Social Studies Podcast is about our experience working with the best entrepreneurs in e-commerce, software, and consumer. We are focused on how world-class startups use innovative ways to grow revenue and build brand awareness. We also analyze business models and discuss current events in the advertising space.
Lucas DiPietrantonio is the founder of Darkroom, one of the leading growth consultancies in America. Across our portfolio, we are fortunate enough to advise, invest, and work with many of the fastest-growing businesses across industries. We inject those learnings into weekly conversations on growth, brand-building, and entrepreneurship.
Follow along with our conversations each week.
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EP 20: Varos: Is DTC back? The DTC Bull Market as of May 2024 & TikTok Shop Advertising Spend Trends | Yarden Shaked, Co-Founder of Varos
Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9-figure Shopify brands. The overall market is looking rather strong with revenue up across the board for most brands. The two explore the emergence of TikTok Shop and its percentage of advertising spend across the industry.
📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.
🔗 Connect with Yarden and Lucas. -
EP 19: Building an 8-Figure Beauty Brand, Innovation & Community-Driven Marketing | Arjan Singh & Ryan Babenzien, Co-Founders of Jolie
In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.
📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.
🔗 Connect with Arjan, Ryan, and Lucas -
EP 18: The Intersection of Traditional Advertising, Digital Metrics, and Out-of-Home Complexities | Tom Shea, Co-Founder of Adgile Media
Dive into this episode as Lucas and Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile Media. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns. This exploration offers an inside look at Agile's unique approach to advertising, blending analytics with physical advertising to navigate the complexities of today's marketing landscape.
📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.
🔗 Connect with Tom and Lucas -
EP 17: Mastering Tik-Tok, Content Creation Challenges and the Evolution of Commerce | Ashwinn Krishnaswamy, Partner at Forge
In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for creators to monetize their craft with authenticity at the core.
This episode is a masterclass in balancing brand authenticity with strategic growth, straight from the cutting edge of the digital frontier.
📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.
🔗 Connect with Ashwinn, Lucas, and Jackson -
Ep 16: The Brand Behind the Viral, Hard to Get Gym Bags, Influencer Partnerships, and using Scarcity as a Marketing Tactic | Caleb Ulffers, CEO of Haven Athletics
We dive into conversation with Calen Ulffers, Co-Founder and CEO of Haven Athletic, around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out-of-the-box marketing tactics to generate viral growth.
📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.
🔗 Connect with Caleb and Lucas -
E15: Brand expansion on Amazon, the pitfalls of poor capital allocation, talent outsourcing, $5,000 landing pages
We dissect the journey of expanding your brand on Amazon, the pitfalls of misallocating capital, especially in time, talent, and development management, navigating the marketing maze, and the debate on outsourcing creative thinking
📰 Sign up for our newsletter to learn from the best growth marketers in the world, gain early access invitations to our events, and hear our thoughts about what's happening in the industry.
🔗 Connect with Lucas, and Jackson