812 episodes
Imperfect Action Steph Taylor
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- Business
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4.8 • 223 Ratings
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How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?
Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.
Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.
If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.
If you have big dreams but feel like you're not getting anywhere, this show is for you.
If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.
Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.
Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
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Ask Steph: How can I create a valuable freebie that doesn't give away too much?
When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at.
- Why giving away value does *not* equal sales and conversions and what you can focus on instead.
- The questions you can ask yourself (and your audience) about what they need to be ready to buy your offer.
- How anticipating hesitations and objections and purposefully addressing them can help to shift your audience's mindsets about the problem, solution and transformation.
SHOW LINKS:
- Got a question you'd like me to answer on an upcoming episode? You can submit it at http://stephtaylor.co/asksteph
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
7 lessons I learned from the launch of my new membership
I recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch.
- Why keeping things simple is so important at the beginning to actually get your offer off the ground and out into the world.
- How aiming for perfection is wasting your time and your energy (and so is waiting until you're feeling "ready").
- Why trying to figure it all out before you start just doesn't work—you just need to...start.
- Why reminding yourself that you can't plan for everything will help you navigate those unexpected challenges that pop up during a launch.
SHOW LINKS:
- DM me “CC” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrolments.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Struggling to stand out online? You're probably making one of these 9 mistakes
The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised!
- Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular.
- Why really understanding your clients' own language around the problems they have, will better place you as the expert—not because of what you know, but because they'll see that you understand them.
- The importance of having a crystal clear message with obvious "points of difference" to others in your industry.
- How using consistency to grow your audience over time means showing up—even when you don't feel like it.
- Why social media is no longer the "be all and end all" for reaching your audience and other options you can use instead.
SHOW LINKS:
- DM me "785" on Instagram (@stephtaylor.co) and I'll instantly send you the direct link for this episode "Strategies for identifying your niche (+ 5 red flags if you’re off course)"
- DM me "783" on Instagram (@stephtaylor.co) and I'll instantly send you the direct link for this episode "7 key questions to master your messaging and attract your ideal client"
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
My top 15 tips for running an online business
Running an online business definitely has its ups and downs—and it can be hard to see what's going on when you're in the thick of it. So if you're going through a challenging moment (or week or month!) know that you're learning a lot right now, even if you don't see it until you're out the other side. In today's episode, I'm sharing 15 of the lessons I've learned in the last few years to help you through the tougher times.
- Why diving into the "scary" zone can be so beneficial to your success and the value of learning from your failures.
- Why selling is a non-negotiable element to every online business and understanding the difference between cash flow and profit.
- The harsh reality that not everything is going to be a shiny, sparkly squirrel, which means getting comfortable with the boring tasks of running a business.
- How embracing your fears and doubts *is* the path to success because expanding your comfort zone (over and over again!) breeds confidence.
And so much more...
SHOW LINKS:
- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Creating healthy boundaries during your course, group program or membership
We've all heard about boundaries and why we *should* implement them. But actually putting them into practice (in business and in everyday life!) is often easier said than done. In today's episode, I'm sharing 4 must-have boundaries for your online offers so that *you* can feel safe and comfortable in your business *and* your clients know what to expect.
- How defining your boundaries in business (and daily life) teaches others how to interact with you.
- Why understanding these 4 boundaries will help you to be proactive and consistent with your boundary-setting.
- How creating boundaries for your clients differs between 1:1 and group programs.
- Why clarifying your boundaries sets the foundation for for how, why and when your clients can contact you.
- What to do when your clients disrespect your boundaries.
SHOW LINKS:
- Episode #499: Monica Yates on how to create boundaries in your business to protect your energy. DM me “499” on Instagram (@stephtaylor.co) for a direct link.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
5 questions to ask your audience so you can create targeted content that lands
When creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that resonates with them. It's easy to *think* you know what your audience needs from you, but actually *asking* them is much more effective (and eliminates the guess work!). In today's episode, I'm sharing the 5 questions I ask my audience so that I can create great, targeted content for them.
- How researching your audience can give you so many ideas and why it's important to entice responses from them and then evaluate their answers.
- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material.
- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer).
- How drilling down the obstacles (real and imagined) will help you to see what's holding your audience back.
SHOW LINKS:
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...
Customer Reviews
Such great information
Quick and concise. I loved it.
Love it!
One of my few favorite podcasts to watch as an entrepreneur!
Love it!!
Hi Steph! I found you from an Amy Porterfield shout out and I am so glad I did! I have been a blogger for 10 years and just started to make the shift into digital course. Thank you for all your free info 🙏It’s been so helpful for me 😀