58 episodes

Welcome to the Socially Accepted podcast, hosted by Natalie Butler. This podcast is dedicated to female entrepreneurs looking to crush online sales. We'll be covering a host of topics such as social media trends, mindset/motivation and how to monetize Pinterest.

Want to monetize your Pinterest account? Download the Pinterest Marketing workbook at www.pinningforwinning.com.

Learn more about what we do at https://sociallyaccepted.co.

Socially Accepted with Natalie Butler Natalie Butler

    • Business
    • 5.0 • 1 Rating

Welcome to the Socially Accepted podcast, hosted by Natalie Butler. This podcast is dedicated to female entrepreneurs looking to crush online sales. We'll be covering a host of topics such as social media trends, mindset/motivation and how to monetize Pinterest.

Want to monetize your Pinterest account? Download the Pinterest Marketing workbook at www.pinningforwinning.com.

Learn more about what we do at https://sociallyaccepted.co.

    Episode 18: Top 3 Tips for Running Pinterest Ads

    Episode 18: Top 3 Tips for Running Pinterest Ads

    Are you interested in learning more about Pinterest ads?

    Well it makes sense!

    Pinterest just announced there are over 400 million active users and the new users are mainly millennials, Gen Z and men so if you're looking to reach them, why not?

    But! Let's make sure you're not throwing money down the drain.

    Check out my top 3 tips to make sure your ads are more effective.

    To get your Pinterest conversion tag, from desktop:

    1. Go to www.pinterest.com 

    2. Log in to your account

    3. Click the Ads tab

    4. Click Conversions

    5. Copy the code/code under your profile tag

    To create an ad campaign, from desktop:

    1. Go to www.pinterest.com 

    2. Log in to your account

    3. Click the Ads tab

    4. Select Create Ad

    Now that you're ready, keep these three tips in mind when getting started with Pinterest ads:

    1) Follow my Pins that Convert Model

    2) Install your Pinterest conversion tag

    3) Create a Pinterest ad for better targeting

    Interested in learning more about ads?

    Feel free to send a message to natalie@sociallyaccepted.co!

    Get access to my Pinning for Winning workbook and training: https://pinningforwinning.com

    • 9 min
    Episode 17: Vimeo and Pinterest Partners Together

    Episode 17: Vimeo and Pinterest Partners Together

    Are you using video in your business? 🙋🏽‍♀️



    Good news!



    1: Pinterest just announced there are now over 400 MILLION active monthly users. Y’all, it was just 367 not even two months ago❗️



    2: This new growth is coming from millennials, Gen Z and men 👀



    Y’all know we love our videos.



    3. Pinterest is making it easier for videos to be discovered. Video views are up 3x and guess what?! Pinners have stated they are 2.6x more likely to buy a product after watching the video 👀



    Ready to take advantage of Pinterest? Get the Pinning for Winning workbook at https://pinningforwinning.com



    #socialmedia #socialmediamarketing #smallbusiness #smallbusinesstips #smallbusinessmarketing #marketing #BusinessTips #Pinterest

    • 7 min
    Episode 16: How to Create Content During Pandemic

    Episode 16: How to Create Content During Pandemic

    The truth is we don't really know how long this pandemic is going to last.

    But one thing we do know is that it has shaken up just about everyone's routines.

    Sometimes you have to switch up your strategy.

    Part of being an effective communicator is being able to read the room.

    Let's talk about how to switch up your strategy and meet more people online right now. 

    Download the free workbook at https://pinningforwinning.com

    • 14 min
    Episode 15: Top 8 Reasons Why Women Fail Using Social Media + Major Announcement!

    Episode 15: Top 8 Reasons Why Women Fail Using Social Media + Major Announcement!

    They said the truth will set you free but first it will hurt like hell and then it'll help you heal.

    I always want to be positive but I'd be doing you a disservice if I didn't acknowledge the struggles real women face when it comes to social media.

    People like to glamorize social media.

    This is why so many people jump on social media to grow their businesses and so many people fail :(

    Ever heard someone say "all you gotta do is post your website and people will buy from you?"

    Or "just keep posting, they'll come?"

    Realizing now that was a pile of garbage, right?

    Not as easy as they make it seem. Especially when you're doing it on your own.

    Yea, been there. Done that. Hated it.

    Joining social media is the easy part. Making money on social media --- now that's a different story.



    Here are the top 8 reasons why women either struggle or fail using social media in their businesses:

    Listen carefully and tell me if either one describes you. Be honest. Lying to yourself won't get you anywhere.

    1) Not consistent

    2) Talking to the wrong people

    3) You don't have an actual marketing strategy

    4) You're worried about the wrong thing

    5) Only focused on social media

    6) Spreading yourself too thin

    7) You haven't done anything



    And the big one.... 8) Your mindset - you're too committed to your comfort zone and you're afraid to fail. You continue to do the same things day in and day out just so you can say you actually did something --- even though it's not yielding the best results. It's the definition of insanity. Things aren't just going to autocorrect itself. If you've been showing up consistently on Facebook Live or posting religiously on Facebook/Instagram and your audience hasn't grown, there's something wrong. Something isn't working. You're committing to failure by trying to avoid it.

     Are you ready to stop playing it small?

    Are you ready to step up and step in to who you were meant to be? 

    Get eyes on your business?

    Join us in the new Pinning for Winning Masters program! Find out more here: https://pinningforwinning.com/prelaunch



    #socialmedia #socialmediamarketing #Pinterest #pinterestmarketing #entrepreneurship #entrepreneur

    • 8 min
    Episode 14: Pinterest Makes it Easier for People to Purchase Your Products

    Episode 14: Pinterest Makes it Easier for People to Purchase Your Products

    Pinterest Is Making it Easier for People to Buy YOUR Products
    If you have a product-based business or sell physical good, listen up! This podcast is for you :)
    Social commerce is very big!

    If you've never heard of the term, it is when social media meets e-commerce --- when people purchase items on social media.

    Over the past few months, we've seen some brands implement augmented reality (AR). Online shopping is very, very big.

    One of the newest features Pinterest rolled out was the "try-it on" feature.

    Try-it on allows you to try on different lipsticks or different makeup products before purchasing.

    This is very important and very helpful as well.

    Pinterest states that 89% of people on Pinterest use it for purchase inspiration. Do you understand that BUYING power???

    It is ABSOLUTELY incredible!

    With that being said, Pinterest has done several things to make it easier for people to shop.

    It works. Why? Because people....like...EASY!

    One of the features they rolled out was the "Shop This Look" or shoppable pins.

    About a year ago, they also introduced the new "Catalog" feature which allows brands/businesses to upload their inventory or product catalog on the Pinterest interface to make it easier for customers to buy.

    You may have seen this before when you visit a brand's page. You'll see a "Shop" tab right underneath the brand's account name and description. For an example of this, look up Sephora.

    One of the major drawbacks of this Shop tab was that it was only on THEIR business account.

    If a person has never heard of that business, and that business hasn't optimized their pins/account, they're probably not on that brand's profile. Meaning they will probably will not discover the brand's catalog of products.

    Pinterest just recently expanded this new feature.

    Tune into the podcast to learn more about how you can use it in your business and download the free Pinterest marketing workbook at https://pinningforwinning.com

    #Pinterest #Pinterestmarketing #SocialMedia #socialmediamarketing #SmallBusiness #SmallBusinessOwner #BoutiqueOwner #Entrepreneur #Entrepreneurship #OnlineMarketing #Marketing 

    • 10 min
    Episode 13: How to Create Pins that Convert

    Episode 13: How to Create Pins that Convert

    As I mentioned previously, one of the ways to make money on Pinterest is by driving traffic. 

    But driving traffic, alone, is not going to get you paid. 

    Let's go back to our 6C Pinterest marketing strategy: 

    Cultivate
    Community
    Curating
    Creating
    Content
    Converts 

    Conversions are the name of the game. Without conversions, you don't have a business. 

    Yea, "likes", "comments", and "shares" are cool but that's not what gets you paid! 

    Conversions do! 

    Conversions are when a person takes ACTION! 

    We want our people to ACT! 

    When you're developing your Pinterest marketing strategy, consider what your ideal customer needs to see/do in order from them to convert. 

    Walk them through the sales process: remember the Know, Like, and Trust factor. 

    Sales process - AIDA Model breakdown: 

    1) Attention
    2) Interest
    3) Desire
    4) Action 

    Now we’re going to use those four factors to create a pin image that converts.



    Download the free Pinterest marketing workbook and training here: https://pinningforwinning.com



    #marketing #socialmediamarketing #entrepreneurship #socialmedia #pinterest #pinterestmarketing #smallbusinessowner

    • 9 min

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