42 episodes

Software Defined Survival is a podcast that interviews the AV / IT Professionals that use software to reinvent themselves and the way they do business. We listen to their stories and ask for tactics and advice on how to survive and thrive in a software defined world.
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Software Defined Survival Patrick Murray

    • Technology
    • 5.0 • 2 Ratings

Software Defined Survival is a podcast that interviews the AV / IT Professionals that use software to reinvent themselves and the way they do business. We listen to their stories and ask for tactics and advice on how to survive and thrive in a software defined world.
See acast.com/privacy for privacy and opt-out information.

    Episode 42: Chris Neto On Personal Branding & Being Mistaken For A Twitter Bot

    Episode 42: Chris Neto On Personal Branding & Being Mistaken For A Twitter Bot

    Highlights From This Episode…A great way to learn AV is to start on the end user/technology owner side.High Speed Internet at home was the spark for growth in AV.Keep a portfolio of your work and recommendations to present at job interviews.Study personal branding to improve your social media effectiveness.Social media is about building relationships by sharing information. 

    Mentioned In This Episode…AltcommNew York Giants William Paterson UniversityPicturetelPolycomRCM Technologies StaffingSchering Plough PharmaceuticalsMerckNovartisBarcoStarinTwitterJoel Colm Twitter bookAV Help DeskPaul Konikowski 
    Contact ChrisTwitter
    Instagram
    Rebels & Flux
    LinkedIn

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    • 47 min
    Episode 41: Bill Mullin On Ecosystem Development & What Makes AV Special

    Episode 41: Bill Mullin On Ecosystem Development & What Makes AV Special

    Highlights From This Episode…
    AV focuses on the creative side of technology. That’s what separates us from IT; We help people tell their story and communicate ideas.
    We can improve our offerings by looking at every step of the delivery and use lifecycles. A short training after the install isn’t enough.
    System thinking includes considering every “user” in the supply and use chain. A company’s intentions are communicated at all of these touch-points.
    To be scalable, standards are required.
    Best practices and oversight increase reliability and improve the overall experience. Consider a Quality Of Service Manager position as a go to reference who helps everyone implement your guidelines. 
    Look into Advance Supply Chains to increase sustainability and avoid "bone piles” of unused equipment.
    AV is everywhere. It is still a specialty, but is becoming more of an expected and critical piece of building infrastructure.
    Mobility and remote working catalysed the boom in huddle rooms to give mobile workers a touchpoint in the office (instead of a fixed desk).
    Spend time considering where you fit in a Smart building and smart world. Survival is not about being the smartest or the biggest, it is about being adaptable.
    Consider the application, vertical market, and venue. Does the application get it done?What vertical markets will have strong activity?Venue specialists can be successful but need to be able to interconnect. 
    Be disciplined in what you do. Use software and agile project management to avoid waste and move adeptly.
    Customer success = how much they love you in the end.
    Map your workflow. Ask question like, “What are we going to do when we meet the curmudgeon?”.
    Consider on-demand training because people don’t want information until they need it. The days of the lunch and learn are ending.  
    Mentioned In This Episode…Paul KonikowskiAVIXADavid FitzgeraldBarcoZoomMCSIDanteQSysBook: Draw To WinBobby SchwartzMalissa Dillman 
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    • 46 min
    Episode 40: Michelle Loret On The #1 Priority In AV Sales

    Episode 40: Michelle Loret On The #1 Priority In AV Sales

    Highlights From This Episode…
    Handle change orders by presenting the facts and explaining why there is a cost associated with the request.Create new business by introducing yourself to customers already working with someone in case they need an alternative someday.How to do a good site survey is an important part of AV sales training.Sales teams need to respect engineering teams.The information Sales gives to engineering determines the success of a project.Don’t engineer without a budget.Say Cat X or structured cabling when speaking with IT (don’t say CAT5).For AV to become truly software-defined, devices need to commission themselves. 

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    • 58 min
    Episode 39: Paul Konikowski on Investing in Cybersecurity & Culture

    Episode 39: Paul Konikowski on Investing in Cybersecurity & Culture

    Highlights From This Episode…Bring up security early in the process. IT is often treated as an afterthought in AV.
    Assess the impact of each device being comprised. 
    Consider access for each device. Who? How? Why? Least resource or least route?
    Consider if network connectivity is really needed for each device.
    Perform role-playing to get better perspective of what a malicious actor could do.
    Assess if users can accidentally cause a security breach, such as plugging in unkown USB sticks.
    VLAN headers can be spoofed and should not be considered a security mechanism.
    Close unused ports on all devices.
    Enable device logging and monitor the logs for suspicious activity.
    Consider messaging direction per device and disable a device’s ability to send or receive messages if not needed.
    Being able to demonstrate internal security practices may reduce liability should an incident arise. *This is not legal advice 🙂
    Create a culture of security awareness in your organisation through policies, training and compliance testing.
    Perform internal and possibly public code reviews. 
    Track data check-in and check-outs.


    Mentioned In This Episode…Harvard Online Course: Cybersecurity: Managing Risk In The Information Age
    Zoom 

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    • 1 hr 1 min
    Episode 38: David Anderson On Closing The Gap Between Consumer & Closed Platform Touchscreens

    Episode 38: David Anderson On Closing The Gap Between Consumer & Closed Platform Touchscreens

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    • 36 min
    Episode 37: David Hirschfeld On Exposing Hidden Requirements & Software Product Lifecycles

    Episode 37: David Hirschfeld On Exposing Hidden Requirements & Software Product Lifecycles

    Highlights From This Episode…Knowledge of industry is a good indicator of potential success. Knowing the end customer and distribution channels is important.
    Knowing the market is not so important - that will be learned through the development process.
    The Business Canvas is a 9 step process that can help determine the initial features of an app should be.
    Creating functional prototypes that really represent the finished product (as opposed to wireframes) before writing any code, always exposes new requirements that are less expensive to implement in a prototype than finished code.
     Other benefits of the prototype includes having a clear description for the developers and a working demo to show potential customers.
    When planning a software product, make sure there is a budget for development of future versions based on user feedback from the initial version.
    Software products are never done because if you stop developing and marketing, customers and revenue will fall off.
    When choosing technologies, consider how data is stored and related, if scalability is important (it's probably not). 

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    • 50 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

HashTagDad ,

Trendsetter

I really enjoy listening to all the fresh views of our industry. It inspires me to continue to do what I do when I hear the stories of others. Keep up the great work Patrick.

Frank Damiano ,

This is a great series Patrick; thank you for taking the time!

Our little industry needs this Patrick. I listened to every episode driving to and from Crestron Masters. Keep those episodes coming my friend; I have enjoyed every one.

Believe it or not I was never too into podcasts; now I am using the Apple podcast app so I don’t miss an episode.

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