16 min

Software Tools, Oh My‪!‬ Fear Less, Brand More

    • Marketing

One of my favorite topics is software tools. As a software engineer and brand and website designer, I live and breathe software. It's easy to get excited about new, shiny tools, but before making the leap, think about a few things first:Does it fit into your budget? If the tool costs more than your revenue, don't get it!Are you going to use most of the features? Is it going to make your experience better? What about your client's experience?How is the tool when you use it?&n...

One of my favorite topics is software tools. As a software engineer and brand and website designer, I live and breathe software. It's easy to get excited about new, shiny tools, but before making the leap, think about a few things first:Does it fit into your budget? If the tool costs more than your revenue, don't get it!Are you going to use most of the features? Is it going to make your experience better? What about your client's experience?How is the tool when you use it?&n...

16 min