73 episodes

Clay Mabbitt talks to theatre and marketing specialists about the challenges they’ve encountered in theatre marketing and the most effective approaches they’ve found to promote their stage productions as well as shares his insights on the state of arts marketing, specifically the promotion of live theatre.

The Sold Out Run Podcast: Theatre Marketing / Promotions Clay Mabbitt: Arts Marketing Consultant and Blogger

    • Arts
    • 4.6, 21 Ratings

Clay Mabbitt talks to theatre and marketing specialists about the challenges they’ve encountered in theatre marketing and the most effective approaches they’ve found to promote their stage productions as well as shares his insights on the state of arts marketing, specifically the promotion of live theatre.

Customer Reviews

4.6 out of 5
21 Ratings

21 Ratings

Jasper Louis ,

AMAZINGLY HELPFUL!

Very helpful podcast and a great way to keep this always at the top of my mind. As a magician, marketing theater is something rarely discussed and this makes the information so easy to digest. Thanks Clay!

Robert Blomker ,

Love the podcast

Would love new episodes!

Mr. Blint ,

The Stuff We Didn't Get in Theatre School

We theatre artists are used to thinking of it all as "Theatre Magic," as we assess why that vast impenetrable public did or did not come to see our show. Or perhaps we see that whole marketing thing as a pander and cheapening of our art. Or maybe dirtying our hands with "PR" takes the whammy off of our preternatural talent. But mostly we quietly despair of being the popular kid we always wanted to grow up to be. Clay Mabbitt comes armed with strategies, techniques, understanding, and most of all... hope. While every ounce of my dignity may strain against putting up more posters or tweeting or chatting, or reaching out to that untouched holdout, Clay reminds me that this theatre thing is a big ship, and it takes some energy to turn it around. Drip by drip, we displace the water that enables us to push off in another direction. And perhaps, the thing that interrupts the grand success (that I TOTALLY deserve) is me. And my unwillingness to share, post, chat, tweet, recruit, engage, promote, trumpet... and shape the ultimate message that will get this thing into the heads and hearts of a larger public. I don't listen to this podcast for THE ANSWER, of what strategy is going to spell success. I let the perspective take me over... the perspective how it is to be somebody who has something worth sharing, and gradually I become acquainted with all of the avenues of public awareness available to someone with a show worth sharing.

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