129 episodes

Sold With Webinars is a podcast for entrepreneurs, experts, consultants, and information marketers who want to sell more of their products and services online through webinar sales presentations. Your host, Joel Erway, has been creating and delivering effective sales presentations for more than 8 years with sales totaling more than $10Million as a direct result. Through interviews with other successful entrepreneurs, you’ll discover how to leverage webinars as a simple, effective tool to sell more in your business.

Sold With Webinars Podcast Joel Erway

    • Business
    • 4.9 • 54 Ratings

Sold With Webinars is a podcast for entrepreneurs, experts, consultants, and information marketers who want to sell more of their products and services online through webinar sales presentations. Your host, Joel Erway, has been creating and delivering effective sales presentations for more than 8 years with sales totaling more than $10Million as a direct result. Through interviews with other successful entrepreneurs, you’ll discover how to leverage webinars as a simple, effective tool to sell more in your business.

    A Look Inside my Low Ticket Funnel | SWW128

    A Look Inside my Low Ticket Funnel | SWW128

    Would you like a peak behind the curtain at my low-ticket funnel?
    Wait...did I say low-ticket?!
    Yes, I did.
    You know my whole vibe is high ticket offers, right?
    I made my bones in the Internet marketing space by ignoring conventional funnel-based marketing, and using Power Offers and Mini Webinars that lead to high ticket offers.
    But you might not know that I started out doing low-ticket offers.
    It went...OK. Kind of.
    I broke even, but here’s the thing: We’re not in business to break even!
    In this episode of Sold With Webinars I share the nitty-gritty details of a low-ticket funnel I did for our Power Offer Workshop.
    The workshop itself was a HUGE success.
    The feedback has been off the charts, and out of 310 sales, only seven people refunded. It’s even been compared to masterclasses costing thousands — not bad for a $37 product!
    The funnel for this offer has done pretty well (we’re into five figures), but part of my purpose in sharing this is to, once again, remind you that if you follow the traditional method of funnel-based marketing — Ascension Model, Value Ladder, self-liquidating offers — I just don’t believe it’s the right path to generating lots of income.
    I am ~not~ saying it doesn’t work. There are plenty of people out there who have made it work.
    But basing your entire strategy on pushing leads from low-ticket offers through upsells and OTOs in the hopes that they’ll bite on your high ticket offer can be a long, frustrating process.
    I’ll never go back to that model.
    So why did I do it?
    Watch, listen or read to find out.
    You’ll Discover Why I killed a low-ticket offer after a year.[02:57] How I used broad positioning with my niche [06:42] Why low-ticket funnels are not for the faint of heart [09:24] What I’m most interested in learning from this project [10:29] What I changed on the fly — and it worked [18:00] ...And much more!
    Helpful Resources For a full transcript of this episode, visit our blog.
    Join our free Facebook group, Million Dollar Course Marketers.
    Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
    Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
    Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher.
    Follow Joel on social media: Facebook, Instagram, Linkedin.

    • 21 min
    How Nick Coleman shattered client acquisition costs | SWW127

    How Nick Coleman shattered client acquisition costs | SWW127

    “I have no doubt that I’ll be a millionaire in the next 12 months.”
    Man, do I love hearing that!
    Especially when it comes from someone just like you and me; who isn’t formally trained in marketing, and is just following a very effective system.
    There probably isn’t a more competitive marketing space than fitness.
    In fact, it’s extremely difficult (and often very expensive) to carve out a niche.
    But not long after taking our Power Offer Workshop, Nick Coleman has totally nailed his Power Offer in a fitness “niche within a niche,” and he’s getting incredible results; literally more booked calls than he can handle. Way more.
    Nick’s experience has shown me, once again, the massive potential of a well-crafted Power Offer.
    He not only supercharged his bottom line in a very short time frame, but also reduced his client acquisition costs to...well...I don’t want to spoil it. You have to listen to find out. But I almost couldn’t believe it at first. That’s why I knew I had to get him on the podcast.
    To learn more about Nick Coleman Check out his Facebook Group.
    You’ll Discover One promise. Three tiers. How to position your offers. [15:08] Why the vast majority of clients choose a middle-tier offer [20:08] How to cancel booked calls for people who aren’t qualified, without ruining your brand [32:48] The freedom of paid traffic vs. organic [38:10] Why the mini Webinar is an essential component [45:14]
    ...And much more!
    Helpful Resources For a full transcript of this episode, visit our blog.
    Join our free Facebook group, Million Dollar Course Marketers.
    Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
    Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
    Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher.
    Follow Joel on social media: Facebook, Instagram, Linkedin.

    • 50 min
    Fulfillment Secrets: Why transformation beats deliverables | SWW126

    Fulfillment Secrets: Why transformation beats deliverables | SWW126

    Want to know a secret about fulfillment? Your clients don’t care about deliverables. They care about solving their problems with your solution.
    I don’t talk a lot about fulfillment. Instead, I try to get my High Ticket Courses students to concentrate on the transformation they offer their clients. But I do get questions from people who want to know how to grow their business without promising too much of their time in the form of consulting calls or offers. Too many people get hung up on the deliverables (bloated offer stacks, anyone?) without understanding this simple idea: What your clients really want is your knowledge, and an understanding of how they’re going to use it to improve their own situation. That’s it. You don’t have to bury yourself in fulfillment by offering time-consuming deliverables like weekly coaching calls. That’s a dangerous trap that puts pressure on you, pressure on your client to perform within a specified timeframe, and it has the potential to cannibalize your offer. And, in most cases it’s just not necessary. What you should be delivering is transformation, not endless amounts of your time.
    You’ll Discover How to keep 1-on-1 consulting promises without drowning in fulfillment [00:26] Why your clients care more about transformation instead of deliverables [2:09] Exactly how to structure consulting offers [02:30] Why high-performing clients don’t want endless coaching calls [04:40] How to avoid cannibalizing your offers [06:24] ...And much more!
    Helpful Resources For a full transcript of this episode, visit our blog.
    Join our free Facebook group, Million Dollar Course Marketers.
    Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
    Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
    Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher.
    Follow Joel on social media: Facebook, Instagram, Linkedin.

    • 9 min
    The Unsexy Shift | SWW125

    The Unsexy Shift | SWW125

    “Spoiler alert: Nobody wants a lawyer until they actually need one.”
    I love it when an opportunity comes along to prove that high ticket offers don’t just work in the “make money online” space.
    The methods I teach in High Ticket Courses also work extremely well with “boring” service businesses like legal and accounting.
    Case in point: The other day I was on a consulting call with one of my High Ticket Courses clients (a lawyer in the UK). It ended up being an awesome session!
    In the span of just this one call, we were able to take a step back, look at what he does, and find out what he’s really passionate about.
    And then...
    We transformed what could have been a really boring offer (no offense!) into something that excited him, excited me and I know will excite his clients.
    This is the power of my consultative approach to working with clients.
    You’ll Discover How to figure out what aspects of a service business can actually excite people [03:15] How we discovered a “pain point” that he could turn from a negative into a positive [4:57] How the consultative approach revealed a game-changing, “pump the brakes” moment [06:22] How we went from the “dull, boring zone” to the “excitement zone” in 10 minutes [08:41] How to extract the “sexy,” exciting part of what you do, and turn it into a great front-end offer. [10:32] ...And much more!
    Helpful Resources For a full transcript of this episode, visit our blog.
    Join our free Facebook group, Million Dollar Course Marketers.
    Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
    Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
    Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher.
    Follow Joel on social media: Facebook, Instagram, Linkedin.

    • 14 min
    A Big Reason Why Many Aspiring Entrepreneurs Fail | SWW124

    A Big Reason Why Many Aspiring Entrepreneurs Fail | SWW124

    I got an email the other day from A-list copywriter Justin Goff.
    He told a story about someone who wanted to buy a program Justin sells.
    But the prospect wanted to make sure he’d get a return on his investment.
    And I loved Justin’s response so much (he told us how he handled it)...
    It inspired this episode of Sold With Webinars.
    Plus I’m going to start using this approach when handling objections in my business too.
    You’ll Discover The #1 reason why people fail when starting a business (it’s because they haven’t mastered this skill) [03:20] The one thing common between all the big-name gurus today [04:00] My own advice to people who are starting out (all the programs in the world won’t help you if you don’t understand this) [04:48] ...And much more!
    Helpful Resources For a full transcript of this episode, visit our blog.
    Join our free Facebook group, Million Dollar Course Marketers.
    Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
    Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
    Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher.
    Follow Joel on social media: Facebook, Instagram, Linkedin.

    • 7 min
    How Brendan Kelly Went From Burned Out Webinar Pro To Launching Mini-Webinars For Clients | SWW123

    How Brendan Kelly Went From Burned Out Webinar Pro To Launching Mini-Webinars For Clients | SWW123

    I talk about Mini Webinars all the time, right? All. The. Time.
    But in this episode, I get to talk with someone who is just as passionate about Mini Webinars as I am. Hard to believe, I know!
    But Brendan Kelly is not just a Mini Webinar guy, he’s also a High Ticket Courses student.
    You’ll hear how he got into e-commerce after graduating from college, sending out 100 resumes and getting ZERO response. Nada.
    His online journey includes literally selling stuff from out of his parents’ basement on eBay; building a successful Amazon business that got shut down overnight; and then diving head-first into webinars until finally discovering my mini Webinar system.
    You’re going to like his story.
    You’ll Discover How Brendan reduced his workload by 80 percent — and got better results — by switching from long-form webinars to Mini Webinars [05:05] How Power offers and Mini Webinars work for ANY kind of business, not just the “make money online space” [08:52] Why using core keywords in your ad copy and Power Offer helps Facebook target your ideal prospects [15:35] How Brendan uses a “self-guided sales call” strategy to close super hot leads ASAP [24:32] Why Brendan refers long-form webinar clients to someone else! ...And much more!
    Helpful Resources For a full transcript of this episode, visit our blog.
    Join our free Facebook group, Million Dollar Course Marketers.
    Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
    Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
    Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher.
    Follow Joel on social media: Facebook, Instagram, Linkedin.

    • 39 min

Customer Reviews

4.9 out of 5
54 Ratings

54 Ratings

Gilbert Obsessed Writer ,

So helpful

Joel is the BEST! So glad I came across him
In a targeted ad haha appreciate all your info and your genuine desire to help people - keep it going!

nic808080 ,

Five stars

Super helpful! Found some great little tips here and feeling very inspired and motivated

LibertyBell88 ,

By a long shot!!!!

I’ve listened to a lot of podcast and many times they are hyping themselves and their service but not Joel. I’ve learned so much from this podcast and I’m excited to explore the POWER OFFER!!!! So simple and powerful. Thank you Joel

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