28 min

Solving for the customer with an all-in-one approach The Modern SaaS Podcast

    • Entrepreneurship

In this episode, Aditya and Yaag discuss how despite the plethora of SaaS tools available today, customers still end up having broken experiences. They discuss what it means to really solve for the customer, with an all-in-one approach.

➡️ Key Points⁣ covered

01:14 - The philosophy behind 'why we take an all-in-one approach"
02:20 - The unconventional wisdom that truly helps startups in their early stages
03:15 - Learning from customer workflows
04:00 - Why solving for workflows is important for SMB and mid-market
04:50 - All-in-one doesn't mean several problems randomly
06:24 - All-in-one isn't solving for different customers, but adjacent problems of your core customers
10:10 - Example 1: Solving for meeting workflows
15:10 - Visionary, evolutionary and expansionary approaches to solving customer workflows
19:38 - The scope of best-in-breed solutions
21:58 - Key takeaways
22:40 - The art is in identifying the 20% pains that impact 80% of the outcome
26:20 - The philosophy goes beyond software platforms

➡️ The Modern SaaS Podcast
Take a look at our other podcast episodes - https://www.avoma.com/podcast

➡️ Related resource
https://www.avoma.com/playbooks-category/sales-playbook

In this episode, Aditya and Yaag discuss how despite the plethora of SaaS tools available today, customers still end up having broken experiences. They discuss what it means to really solve for the customer, with an all-in-one approach.

➡️ Key Points⁣ covered

01:14 - The philosophy behind 'why we take an all-in-one approach"
02:20 - The unconventional wisdom that truly helps startups in their early stages
03:15 - Learning from customer workflows
04:00 - Why solving for workflows is important for SMB and mid-market
04:50 - All-in-one doesn't mean several problems randomly
06:24 - All-in-one isn't solving for different customers, but adjacent problems of your core customers
10:10 - Example 1: Solving for meeting workflows
15:10 - Visionary, evolutionary and expansionary approaches to solving customer workflows
19:38 - The scope of best-in-breed solutions
21:58 - Key takeaways
22:40 - The art is in identifying the 20% pains that impact 80% of the outcome
26:20 - The philosophy goes beyond software platforms

➡️ The Modern SaaS Podcast
Take a look at our other podcast episodes - https://www.avoma.com/podcast

➡️ Related resource
https://www.avoma.com/playbooks-category/sales-playbook

28 min