12 min

Sonar Moment, Episode 11 - Interview with Kathy Stinson, Executive Director with Victoria's Cool Aid Society Sonar Moment - Reflections on leadership from CEOs in the Pacific Northwest

    • Business

I had heard so many good things about Kathy Stinson and the Victoria Cool
Aid Society that I had to go and check them out. When I did the
pre-interview with Kathy prior to the show, I found myself in a typical
non-profit office - bare, small and a bit cluttered, right in one of the
buildings that house Cool-Aids formerly homeless tenants. It is ironic that
a Sonar Moment focused on planning and the execution of strategy should come
from a social services organization and not a comparable for-profit company,
given the gentle, somewhat hapless image about non-profits living in the
public mind. But, in a way that makes sense. When you are running
$20million annually through your organization and you are gearing up to run
$40million; when you are working with a wide array of stakeholders, each
with potentially differing agendas, you better get organized.

I had heard so many good things about Kathy Stinson and the Victoria Cool
Aid Society that I had to go and check them out. When I did the
pre-interview with Kathy prior to the show, I found myself in a typical
non-profit office - bare, small and a bit cluttered, right in one of the
buildings that house Cool-Aids formerly homeless tenants. It is ironic that
a Sonar Moment focused on planning and the execution of strategy should come
from a social services organization and not a comparable for-profit company,
given the gentle, somewhat hapless image about non-profits living in the
public mind. But, in a way that makes sense. When you are running
$20million annually through your organization and you are gearing up to run
$40million; when you are working with a wide array of stakeholders, each
with potentially differing agendas, you better get organized.

12 min

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