Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Hearing is one of the senses that we cannot choose to easily ignore or “turn off.” Therefore, it is important to consider how sound should be utilized when curating a contemporary, multifaceted brand story. The Grammy-nominated brand Gwynne Sound has created many unique and innovative sounds through sonic brand storytelling. Today, we speak with Gwynne Sound’s Dan Carruthers and Adam Pleiman about considering sound, user experience, and pathos in branding. Human beings respond emotionally to sound and will remember the feeling evoked, linking it with the innovative product and brand. Knowing this, Gwynne Sound creates a personalized sound brand to elevate your innovative products by utilizing emotion and statistics to narrow down a brand’s message and aesthetic.
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