39 episodes

How do I use social media to drive sales? How do I deal with competition? When do I scale? Sonja Rasula is your lifeline to navigating business and entrepreneurship! Get ready for real-talk, tangible advice you can put into practice, and helpful tools from the serial entrepreneur as she answers questions LIVE from business owners and creatives. Every episode includes her Top Takeaways to help you focus and succeed!

A self-made boss, Sonja used her 401k to start her first business and has never needed to take investment for any of her companies - which she owns 100% of to this day. She has guided and directly worked with over 10k small business owners through Unique Markets. Fashion mogul Eileen Fisher named her 1 of 30 female entrepreneurs changing the world, and Sonja is one of just 2% of female-owned businesses in the US to reach a million dollars revenue in a year. Subscribe and join us as we help more businesses make it past the 5-year mark, and help you create the dream job and company you've always envisioned!

SOS with Sonja Rasula Sonja Rasula

    • Business
    • 4.9 • 83 Ratings

How do I use social media to drive sales? How do I deal with competition? When do I scale? Sonja Rasula is your lifeline to navigating business and entrepreneurship! Get ready for real-talk, tangible advice you can put into practice, and helpful tools from the serial entrepreneur as she answers questions LIVE from business owners and creatives. Every episode includes her Top Takeaways to help you focus and succeed!

A self-made boss, Sonja used her 401k to start her first business and has never needed to take investment for any of her companies - which she owns 100% of to this day. She has guided and directly worked with over 10k small business owners through Unique Markets. Fashion mogul Eileen Fisher named her 1 of 30 female entrepreneurs changing the world, and Sonja is one of just 2% of female-owned businesses in the US to reach a million dollars revenue in a year. Subscribe and join us as we help more businesses make it past the 5-year mark, and help you create the dream job and company you've always envisioned!

    #406 The Experts: Real Talk About Reels & Social Media

    #406 The Experts: Real Talk About Reels & Social Media

    Looking for a way to grow your follower count? Well now’s the time to get REEL because there has never been a social media tool as powerful as Reels! Tune in to learn all the tangible tips and tricks to best utilize Instagram Reels from social media expert Taylor Loren.This whole episode is dedicated to social media and Reels because since the algorithms and their pay-to-play model, it’s been next to impossible to truly and organically grow your followers! But with Reels, anyone can attract new eyeballs - and new eyeballs means new customers! If you’re an entrepreneur this episode is Reely important!And EXCLUSIVELY for our podcast listeners get $100 off Taylor’s Reels course with the offer code SOSPOD applied at check-out on thereelscourse.co (https://www.taylorloren.co/courses/instagram-reels-course). Also, check out the amazing resources Taylor mentioned during this episode that can help you craft the perfect your Reels:InShot (https://inshot.com/) - Edit Reels with easeCanva (https://www.canva.com/) - Easily design your Reels covers Lifeline Links: Sonja’s Instagram (http://www.instagram.com/sonjarasula), YouTube (https://www.youtube.com/channel/UCkslsuUNyaQeOUGgyLPj0BQ/videos)Taylor Loren Instagram (https://www.instagram.com/taylor.loren/?hl=en), Website (https://www.taylorloren.co/)The Reels Course Website (https://www.taylorloren.co/courses/instagram-reels-course)Reels Tips Instagram (https://www.instagram.com/reelstips/?hl=en)Let SOS save you money! Click here (https://www.constantcontact.com/sos) to save 30% on email marketing with constant contact!SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets (https://www.instagram.com/heidiroodvoets/), and engineered and edited by Zach Schwartz (https://www.instagram.com/djlmnop/).

    • 41 min
    #405 The Experts: DIY PR from a Pro

    #405 The Experts: DIY PR from a Pro

    How to get great press is one of the most asked about topics, and for good reason… Getting press mentions can help make your business, and that’s why it’s so important for entrepreneurs to know how and what to pitch to the media. In this episode, Sonja sits down with Karin Eldor, a senior contributor at Forbes whose writing focuses on founders, creatives, and visionaries. Can you DM an editor? How many times should you follow up before sounding like a stalker? How long should an email pitch be? Get your notebooks ready because Karin is ready to answer your questions, share examples of the best and worst pitches she’s ever received, and she’ll share about her new Ebook How To Get Press: It Takes One Yes.Lifeline Links: Sonja’s Instagram (http://www.instagram.com/sonjarasula), YouTube (https://www.youtube.com/channel/UCkslsuUNyaQeOUGgyLPj0BQ/videos)Karin Eldor Instagram (https://www.instagram.com/alwayskarin/?hl=en), Website (http://www.alwayskarin.com/) Let SOS save you money! Click here (https://www.constantcontact.com/sos) to save 30% on email marketing with constant contact!SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets (https://www.instagram.com/heidiroodvoets/), and engineered and edited by Zach Schwartz (https://www.instagram.com/djlmnop/).

    • 41 min
    #404 The Experts: Discover Your Goldmine with Email Marketing

    #404 The Experts: Discover Your Goldmine with Email Marketing

    With zero algorithms blocking your content and limiting your reach, email marketing is by far the best way to increase sales with very little effort. So Sonja went straight to the source for this episode to give you the best advice out there! Dave Charest, Director of Content Marketing at Constant Contact, will help you save time, make more money, and learn to automate tasks. Um, yes please!!!Dave spills the tea on how to build your email list, the three must haves in every email, and he shares some mind-blowing stats proving just how powerful email marketing can be. So grab your notebook for this one and let’s dive in!Lifeline Links: Sonja’s Instagram (http://www.instagram.com/sonjarasula), YouTube (https://www.youtube.com/channel/UCkslsuUNyaQeOUGgyLPj0BQ/videos)Constant Contact: Homepage (https://www.constantcontact.com/?_ga=2.129877450.712843607.1644534590-0dbf2dd4-ed13-471c-8149-1c693f3563ee&_gl=1*hjav5n*_ga*MGRiZjJkZDQtZWQxMy00NzFjLTgxNDktMWM2OTNmMzU2M2Vl*_ga_14T5LGLSQ3*MTY0NDUzNDU4OS40LjAuMTY0NDUzNDU4OS42MA..) Let SOS save you money! Click here (https://www.constantcontact.com/sos) to save 30% on email marketing with constant contact! SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets (https://www.instagram.com/heidiroodvoets/), and engineered and edited by Zach Schwartz (https://www.instagram.com/djlmnop/).

    • 38 min
    #403 The Experts: All About The Benjamin$

    #403 The Experts: All About The Benjamin$

    It is time to face your money! Join Sonja and this episode’s guest Paco de Leon, a financial advisor and author of the new book Finance for the People: Getting a Grip on Your Finances, for a candid conversation about managing your money and facing your financial fears. All the amazing tips, advice, and real-talk in this episode will help you come out on top – even though the current financial system may not have been designed with you in mind. It’s all about empowerment! Also, check out the amazing resources Paco mentioned during this episode that can help you face your finances:  Tiller (https://www.tillerhq.com/) - A subscription service that organizes all of your finances into spreadsheets for youYNAB: You Need A Budget (https://www.youneedabudget.com/) - Budgeting software that helps you budget and save moneyPersonal Capital (https://www.personalcapital.com/) - An app that tracks your net worthUnbury.me (https://unbury.me/) - Free loan calculator that helps you find the optimal plan to pay off your debtsLifeline Links: Sonja’s Instagram (http://www.instagram.com/sonjarasula), YouTube (https://www.youtube.com/channel/UCkslsuUNyaQeOUGgyLPj0BQ/videos)Paco de Leon Newsletter (https://thehellyeahgroup.com/thenerdletter)The Hell Yeah Group Website (https://thehellyeahgroup.com/)Hell Yeah, Bookkeeping Website (https://www.hellyeahbk.com/)Let SOS save you money! Click here (https://www.constantcontact.com/sos) to save 30% on email marketing with constant contact! SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets (https://www.instagram.com/heidiroodvoets/), and engineered and edited by Zach Schwartz (https://www.instagram.com/djlmnop/).

    • 33 min
    #402 The Experts: Future-Proof Your Business

    #402 The Experts: Future-Proof Your Business

    In today’s episode Sonja’s friend Ginger Siegel, North America Small Business Lead at Mastercard, throws down major gems to help your business! Because of her role at the massive brand, Ginger is able to bring us her global perspective of small biz trends, shares how you can better protect your business, and we dive deep into the world of digitization to help save you time and money – allowing you to grow your business faster and smarter!Lifeline Links: Sonja’s Instagram (http://www.instagram.com/sonjarasula), YouTube (https://www.youtube.com/channel/UCkslsuUNyaQeOUGgyLPj0BQ/videos)Ginger Siegel Instagram (https://www.instagram.com/ginger.siegel/?hl=en)Mastercard Digital Doors Program Website (https://www.mastercard.us/en-us/business/overview/grow-your-business/digital-curriculum.html)Mastercard’s Trust Program for Cyber Security Education Website (https://www.mastercard.us/en-us/business/overview/safety-and-security/cyber-security.html)Let SOS save you money! Click here (https://www.constantcontact.com/sos) to save 30% on email marketing with constant contact!SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets (https://www.instagram.com/heidiroodvoets/), and engineered and edited by Zach Schwartz (https://www.instagram.com/djlmnop/).

    • 31 min
    #401 The Experts: Covering Your A** (Legal 101)

    #401 The Experts: Covering Your A** (Legal 101)

    Who else has put off legal-type tasks because “lawyers”? In this episode Grant Atkinson, the founder of Framework Law Group and the most un-lawyery lawyer you will ever meet, drops by the studio to share some seriously VITAL information about all those legal matters your small business needs but that you may have been avoiding. Grant explains the difference between various business entities, why it’s important to have lawyer-approved contracts, and how to tackle your legal necessities without being intimidated. Plus, you’ll hear about the entrepreneurial journey that led him to leave the corporate legal system and start his own firm that specializes in working with small businesses and artists.Lifeline Links: Sonja’s Instagram (http://www.instagram.com/sonjarasula), YouTube (https://www.youtube.com/channel/UCkslsuUNyaQeOUGgyLPj0BQ/videos)Grant Atkinson Instagram (https://www.instagram.com/grantkinson/?hl=en)Framework Law Group Instagram (https://www.instagram.com/frameworklawgroup/?hl=en), Website (http://www.frameworklawgroup.com/) Framework Law Group Legal Kit Website (https://www.frameworklegalkit.com/)Let SOS save you money! Click here (https://www.constantcontact.com/sos) to save 30% on email marketing with constant contact! SOS with Sonja Rasula is produced in sunny Los Angeles by Heidi Roodvoets (https://www.instagram.com/heidiroodvoets/), and engineered and edited by Zach Schwartz (https://www.instagram.com/djlmnop/).

    • 27 min

Customer Reviews

4.9 out of 5
83 Ratings

83 Ratings

Gisela R.A. ,

No Gatekeeping Here!

As a small business owner myself I appreciate the to the point approach Sonja gives during every episode. No cliffhanger, no buy this and find out how, she legit gives all the gems. A must listen for sure!

Waiola ,

A wealth of knowledge of a budding entrepreneur

I just started a small jewelry business last year and I’m so glad I stumbled upon the SOS podcast. I just wish I had found it sooner, because Sonja is an absolute wealth of knowledge. Not only does she have so much wisdom to share for fellow female entrepreneurs, but she does so in a way that is so relatable and approachable. I am eagerly soaking up every single episode and will be so sad when I’m done because I know I’ll go through all of them super fast at the rate I’ve been going. I can’t get enough and am so grateful to Sonja for this amazing resource.

Robert C Trujillo ,

Lots of game!

I started listening to the podcast and applied to UM before the pandemic, and since then I’ve gotten so many great ideas that have helped me increase my sales, visibility, and connection w/my audience! Thank you!
-Robert Liu-Trujillo

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