48 episodes

How do I use social media to drive sales? How do I deal with competition? When do I scale? Sonja Rasula is your lifeline to navigating business and entrepreneurship! Get ready for real-talk, tangible advice you can put into practice, and helpful tools from the serial entrepreneur as she answers questions LIVE from business owners and creatives. Every episode includes her Top Takeaways to help you focus and succeed!

A self-made boss, Sonja used her 401k to start her first business and has never needed to take investment for any of her companies - which she owns 100% of to this day. She has guided and directly worked with over 10k small business owners through Unique Markets. Fashion mogul Eileen Fisher named her 1 of 30 female entrepreneurs changing the world, and Sonja is one of just 2% of female-owned businesses in the US to reach a million dollars revenue in a year. Subscribe and join us as we help more businesses make it past the 5-year mark, and help you create the dream job and company you've always envisioned!

SOS with Sonja Rasula Sonja Rasula

    • Business
    • 4.9 • 84 Ratings

How do I use social media to drive sales? How do I deal with competition? When do I scale? Sonja Rasula is your lifeline to navigating business and entrepreneurship! Get ready for real-talk, tangible advice you can put into practice, and helpful tools from the serial entrepreneur as she answers questions LIVE from business owners and creatives. Every episode includes her Top Takeaways to help you focus and succeed!

A self-made boss, Sonja used her 401k to start her first business and has never needed to take investment for any of her companies - which she owns 100% of to this day. She has guided and directly worked with over 10k small business owners through Unique Markets. Fashion mogul Eileen Fisher named her 1 of 30 female entrepreneurs changing the world, and Sonja is one of just 2% of female-owned businesses in the US to reach a million dollars revenue in a year. Subscribe and join us as we help more businesses make it past the 5-year mark, and help you create the dream job and company you've always envisioned!

    #508 Connecting with Customers Online

    #508 Connecting with Customers Online

    Josie Stewart runs The Luminous Pets with her husband, and together they make pet bandanas that are more comfortable than traditional ones, fitting a wider range of cat and dog shapes and sizes. They’ve done really well this year and are on track to more than DOUBLE what they made last year! But the majority of their sales still come from in-person markets, where they are able to connect and engage with customers to educate about what sets their brand apart. Josie wants Sonja’s help to improve their brand’s website and social media presence to hook customers 24/7 virtually. Listen as Sonja shares ideas for how to push your origin story and mission front-and-center online and on social media in a way that connects with people and convinces them to buy. Lifeline Links:  Sonja's Instagram (http://www.instagram.com/sonjarasula) & Newsletter Work in Progress (https://open.substack.com/pub/sonjarasula?r=gqk8e&utm_medium=ios)  The Luminous Pets Instagram (https://www.instagram.com/theluminouspets), Website (https://theluminouspets.com/) Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit (https://www.constantcontact.com/unique)www.constantcontact.com/unique (https://www.constantcontact.com/unique) for our exclusive deal to save up to 40% off annual fees for life!  SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo (https://www.sherryguo.com/)

    • 41 min
    #507 Eliminate Confusion to Grow Bigger, Faster!

    #507 Eliminate Confusion to Grow Bigger, Faster!

    Sonia Smith Kang is in her eighth year of business with her multicultural children’s fashion brand, Mixed Up Clothing. She started the company because she wanted her children to be able to see themselves and their multicultural background in their clothing. Her brand can be found in retailers including Macy’s and Belk and she’s gotten some great press attention! But business never stops and she is ready to take a BIG leap with her company. Sonia wants help with pitching to more retailers and scaling up financially.  In this episode, Sonja takes a deep dive on Mixed Up Clothing’s Instagram page (which on first-glance looks like a media or content company) and gives pointers for how to make the products shine to better attract retailers. And, she encourages Sonia to take a step back and think about the legacy she’s creating with her business, and to consider rebranding for the next step in the brand’s history. Lifeline Links:  Sonja's Instagram (http://www.instagram.com/sonjarasula) & Newsletter Work in Progress (https://open.substack.com/pub/sonjarasula?r=gqk8e&utm_medium=ios)  Mixed Up Clothing Instagram (https://www.instagram.com/mixedupclothing), Website (https://mixedupclothing.com/) Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit (https://www.constantcontact.com/unique)www.constantcontact.com/unique (https://www.constantcontact.com/unique) for our exclusive deal to save up to 40% off annual fees for life!  SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo (https://www.sherryguo.com/)

    • 38 min
    #506 Take Advantage of Customer Loyalty!

    #506 Take Advantage of Customer Loyalty!

    Elizabeth Vu runs Félin Lune Apothecary, an environmentally conscious beauty brand selling alternatives to traditional beauty products, such as shampoo and conditioner, without all the wasteful packaging. She has a very loyal customer base but her products are so long lasting that she needs to constantly attract new customers to keep up momentum!  Elizabeth is worried that something about her online marketing strategy is no longer working and needs Sonja’s advice on how to convince potential customers to try her products. Listen as Sonja gives strategic tips for how to entice new customers while getting current, loyal ones to make bigger purchases and buy as gifts.  Lifeline Links:  Sonja's Instagram (http://www.instagram.com/sonjarasula) & Newsletter Work in Progress (https://open.substack.com/pub/sonjarasula?r=gqk8e&utm_medium=ios)  Félin Lune Apothecary Instagram (https://www.instagram.com/felin.lune.apothecary/), Website (https://felinluneapothecary.com/) Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit (https://www.constantcontact.com/unique)www.constantcontact.com/unique (https://www.constantcontact.com/unique) for our exclusive deal to save up to 40% off annual fees for life!  SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo (https://www.sherryguo.com/)

    • 38 min
    #505 Polish Your Products, Push Your Story

    #505 Polish Your Products, Push Your Story

    Krystal Flores runs Soy Latina Candles, a non-toxic luxury fragrance brand that sells candles, perfumes, body oils, and more. She’s ready to take the next step in growing her business and needs Sonja’s advice on her email marketing strategy - she doesn’t want to send too much email, making people unsubscribe!  Sonja, of course, dishes out great tips for how to use email marketing to build brand recognition and juicy subject lines that entice people to click. BUT, she first gives Krystal a hard truth about some inconsistencies in her product packaging that don’t align with the elegant aura of her brand as a whole. Sonja encourages Krystal to think bigger while still keeping the homemade feel by incorporating more storytelling about the “why” behind the brand into her website and emails.   Lifeline Links:  Sonja's Instagram (http://www.instagram.com/sonjarasula) & Newsletter Work in Progress (https://open.substack.com/pub/sonjarasula?r=gqk8e&utm_medium=ios)  Soy Latina Candles Instagram (https://www.instagram.com/soylatinacandles/), Website (https://soylatinacandles.com/) Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit (https://www.constantcontact.com/unique)www.constantcontact.com/unique (https://www.constantcontact.com/unique) for our exclusive deal to save up to 40% off annual fees for life!  SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo (https://www.sherryguo.com/)

    • 38 min
    #504 Elevate Your Website, Attract More Sales

    #504 Elevate Your Website, Attract More Sales

    Lesly Ramos runs Cositas PDX making gorgeous and intricately detailed polymer clay earrings and other small trinkets inspired by her Mexican culture. She recently went full time with the business to step it up and wants Sonja’s help with presenting her brand more professionally at this new level. She’s in the middle of transitioning from selling on Etsy to having a standalone website and Sonja gives her crucial advice for solidifying and improving her online presence through stunning - yet easy and inexpensive - product photography. And of course, Sonja gets real with Lesly about the truth behind imposter syndrome and gives her tips for how to overcome it. Lifeline Links:  Sonja's Instagram (http://www.instagram.com/sonjarasula) & Newsletter, Work in Progress (https://open.substack.com/pub/sonjarasula?r=gqk8e&utm_medium=ios)  Cositas PDX Instagram (https://instagram.com/cositaspdx), Website (https://www.cositaspdx.com/), Etsy (https://www.etsy.com/shop/cositaspdx) Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique (https://www.constantcontact.com/unique) for our exclusive deal to save up to 40% off annual fees for life! SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo (https://www.sherryguo.com/)

    • 39 min
    #503 Video Killed the Small Biz Star?

    #503 Video Killed the Small Biz Star?

    Julia Walck is a collage artist who recently left her job to run her business full time. She makes colorful, retro-reminiscent products such as coasters and wrapping paper, and sells her art prints through her website and in a handful of shops. Business is on the up! But Julia is struggling with making video content for social media and wants to expand into more retailers. Sonja gives her insights about how to approach video in manageable and repeatable formats, to avoid feeling overwhelmed. And she gives some much needed advice on hyping yourself up as a successful entrepreneur. Lifeline Links:  Sonja's Instagram (http://www.instagram.com/sonjarasula) & Newsletter Work in Progress (https://open.substack.com/pub/sonjarasula?r=gqk8e&utm_medium=ios)  Julia Walck Instagram (https://www.instagram.com/juliawalck/), Website (https://www.juliawalck.com/)  Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique (https://www.constantcontact.com/unique) for our exclusive deal to save up to 40% off annual fees for life! SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo (https://www.sherryguo.com/)

    • 39 min

Customer Reviews

4.9 out of 5
84 Ratings

84 Ratings

Gisela R.A. ,

No Gatekeeping Here!

As a small business owner myself I appreciate the to the point approach Sonja gives during every episode. No cliffhanger, no buy this and find out how, she legit gives all the gems. A must listen for sure!

Waiola ,

A wealth of knowledge of a budding entrepreneur

I just started a small jewelry business last year and I’m so glad I stumbled upon the SOS podcast. I just wish I had found it sooner, because Sonja is an absolute wealth of knowledge. Not only does she have so much wisdom to share for fellow female entrepreneurs, but she does so in a way that is so relatable and approachable. I am eagerly soaking up every single episode and will be so sad when I’m done because I know I’ll go through all of them super fast at the rate I’ve been going. I can’t get enough and am so grateful to Sonja for this amazing resource.

Robert C Trujillo ,

Lots of game!

I started listening to the podcast and applied to UM before the pandemic, and since then I’ve gotten so many great ideas that have helped me increase my sales, visibility, and connection w/my audience! Thank you!
-Robert Liu-Trujillo

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