22 episodes

How do I use social media to drive sales? How do I deal with competition? When do I scale? Sonja Rasula is your lifeline to navigating business and entrepreneurship! Get ready for real-talk, tangible advice you can put into practice, and helpful tools from the serial entrepreneur as she answers questions LIVE from business owners and creatives. Every episode includes her Top Takeaways to help you focus and succeed!

A self-made boss, Sonja used her 401k to start her first business and has never needed to take investment for any of her companies - which she owns 100% of to this day. She has guided and directly worked with over 10k small business owners through Unique Markets. Fashion mogul Eileen Fisher named her 1 of 30 female entrepreneurs changing the world, and Sonja is one of just 2% of female-owned businesses in the US to reach a million dollars revenue in a year. Subscribe and join us as we help more businesses make it past the 5-year mark, and help you create the dream job and company you've always envisioned!

SOS with Sonja Rasula Sonja Rasula

    • Entrepreneurship
    • 4.9 • 58 Ratings

How do I use social media to drive sales? How do I deal with competition? When do I scale? Sonja Rasula is your lifeline to navigating business and entrepreneurship! Get ready for real-talk, tangible advice you can put into practice, and helpful tools from the serial entrepreneur as she answers questions LIVE from business owners and creatives. Every episode includes her Top Takeaways to help you focus and succeed!

A self-made boss, Sonja used her 401k to start her first business and has never needed to take investment for any of her companies - which she owns 100% of to this day. She has guided and directly worked with over 10k small business owners through Unique Markets. Fashion mogul Eileen Fisher named her 1 of 30 female entrepreneurs changing the world, and Sonja is one of just 2% of female-owned businesses in the US to reach a million dollars revenue in a year. Subscribe and join us as we help more businesses make it past the 5-year mark, and help you create the dream job and company you've always envisioned!

    #201 How to Write Web Copy That $ells & Helps Your Story Shine

    #201 How to Write Web Copy That $ells & Helps Your Story Shine

    Welcome to Season 2 of the SOS Podcast with Sonja Rasula! Get ready for an amazing episode, as Sonja goes in depth about story telling on your website and social media. Salima Visram is an already much accomplished entrepreneur. Founder of luxury vegan fashion brand, SAMARA, Salima was able to reach $1.3 million in sales in her first two years! What Salima struggles with though is becoming more of the face of the brand and telling her story through social media and her website. Make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!
    NEW! Watch as Sonja critiques our guest’s website and social media by heading to YouTube where you can see what Sonja references on the podcast.
    Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on Instagram (http://www.instagram.com/sonjarasula) and Twitter (http://www.twitter.com/sonjarasula)!

    Exclusive Offer - Help your business get to the next level with Constant Contact's easy-to-use email templates, social media tools, website builder, real-time reporting, and more. Take advantage of this special SOS offer, click here to save 30% off your first three months! (https://go.constantcontact.com/promo/unique-markets/signup.jsp)

    • 56 min
    #202 How to Turn Your Winning Product into a Million-Dollar Business

    #202 How to Turn Your Winning Product into a Million-Dollar Business

    Listen to this jam-packed episode to hear how to acquire new customers, increase product reviews, and redesign your website to increase sales. In this episode, Sonja speaks with Llance Kezner, co-founder of Millie’s Sipping Broth. Lance and his wife, Lori, created Millie’s Sipping Broth when Lori, a school teacher, was looking for a quick, easy, and healthy snack between classes. Sonja believes Llance and Lori have a million-dollar product, but they need a little push to become the million-dollar business she knows they can be.
    Watch Sonja critique our guest’s website (https://www.keeplifetasty.com/milliessippingbroth) and social media (https://www.instagram.com/sippingbroths/?hl=en) live - Head to our YouTube channel (https://www.youtube.com/channel/UCkslsuUNyaQeOUGgyLPj0BQ/videos) where you can see what Sonja references on the podcast. And make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!
    Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on Instagram (http://www.instagram.com/sonjarasula) and Twitter (http://www.twitter.com/sonjarasula)!
    Exclusive Offer - Help your business get to the next level with Constant Contact's easy-to-use email templates, social media tools, website builder, real-time reporting, and more. Take advantage of this special SOS offer, click here to save 30% off your first three months! (https://go.constantcontact.com/promo/unique-markets/signup.jsp)

    • 40 min
    #203 Pro Tips to Improve Ecommerce Websites

    #203 Pro Tips to Improve Ecommerce Websites

    Krystyl Wright is co-founder of Lot XI (pronounced “Lot Eleven”) an urban apothecary brand based in Compton, California. Recently, her business was featured on HBO’s Insecure which of course caused a spike in her website visitors. However her overall sales did not reflect the increase in visitors. Sonja digs deep into Krystyl’s website to analyze why her conversion rate was so low. Listen as Sonja gives her most in-depth website analysis of the season including tips on website navigation, product photography, and storytelling/branding. Make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!
    Also, want to see Sonja critique our guest’s website and social media live? Head to our YouTube channel where you can see what Sonja references on the podcast.
    Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on Instagram and Twitter!

    Exclusive Offer - Help your business get to the next level with Constant Contact's easy-to-use email templates, social media tools, website builder, real-time reporting, and more. Take advantage of this special SOS offer, click here to save 30% off your first three months! (https://go.constantcontact.com/promo/unique-markets/signup.jsp)
     

    • 1 hr 2 min
    #204 Making the Pivot from In-Person to Virtual

    #204 Making the Pivot from In-Person to Virtual

    Sonja speaks with Emily Hope Dobkin, founder of Betterish, a company dedicated to providing dynamic and collaborative workshops and classes with the goal of connecting people and fostering community. However, in the wake of COVID-19, Emily is struggling with finding ways to pivot and provide the same interconnectivity and community that she provides through her in-person experiences. Listen as Sonja helps her to figure out what her next steps should be and how she can increase sales and communication. Make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!
    Also, want to see Sonja critique our guest’s website and social media live? Head to our YouTube channel where you can see what Sonja references on the podcast.
    Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on Instagram and Twitter!
    Exclusive Offer - Help your business get to the next level with Constant Contact's easy-to-use email templates, social media tools, website builder, real-time reporting, and more. Take advantage of this special SOS offer, click here to save 30% off your first three months! (https://go.constantcontact.com/promo/unique-markets/signup.jsp)
     

    • 51 min
    #205 How to Fine-tune Your Website to Direct Visitors to Your Products

    #205 How to Fine-tune Your Website to Direct Visitors to Your Products

    In this episode, Sonja talks to Tricia Huffman, founder of Your Joyologist. Tricia is a speaker, writer, life coach, mentor, podcast host, etc. Her clientele includes the likes of artist Jason Mraz, and TV host Justin Willman (Cupcake Wars, Magic for Humans). She created Your Joyologist as an affirmation-based product line with the mission to inspire and empower people. However, her website is confusing because it's not just about her products but also her, her podcast, and her coaching work. Listen as Sonja helps Tricia make the necessary changes to her website to help increase sales and understand the importance of making products that are unique to you.
    Head to our YouTube channel where you can see the whole live episode with Sonja, Tricia and her website. Make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!
    Make sure to follow Sonja on Instagram and Twitter (http://www.twitter.com/sonjarasula), and check out our guest’s website (https://yourjoyologist.com/) and social media (https://www.instagram.com/yourjoyologist/?hl=en).

    Exclusive Offer - Help your business get to the next level with Constant Contact's easy-to-use email templates, social media tools, website builder, real-time reporting, and more. Take advantage of this special SOS offer, click here to save 30% off your first three months! (https://go.constantcontact.com/promo/unique-markets/signup.jsp)

    • 54 min
    #206 Juggling Artistry & Creativity with Business

    #206 Juggling Artistry & Creativity with Business

    Calling all creatives! This episode our guest is Zach Schwartz also known as DJ LMNOP. Zach is a music producer, DJ, and sound engineer who's worked with the likes of Nike and artists like JC Chasez of NSYNC. Zach can and does A LOT of things, but he’s yet to hone in on one thing which of course makes his website and Instagram a little confusing. Listen as Sonja helps Zach narrow down what exactly he wants to be professionally known for, and specifically how to be a professional creative. Make sure you stay tuned for Sonja's Top Takeaways at the end of the episode!
    Also, want to see Sonja critique our guest’s website and social media live? Head to our YouTube channel where you can see what Sonja references on the podcast.
    Want more help and inspiration from Sonja? Make sure to follow her @sonjarasula on Instagram and Twitter!
    Exclusive Offer - Help your business get to the next level with Constant Contact's easy-to-use email templates, social media tools, website builder, real-time reporting, and more. Take advantage of this special SOS offer, click here to save 30% off your first three months! (https://go.constantcontact.com/promo/unique-markets/signup.jsp)

    • 54 min

Customer Reviews

4.9 out of 5
58 Ratings

58 Ratings

Becky - Gg bebe ,

So useful and easy to listen to!!

I decided to subscribe to this podcast as I know Unique markets and receive Sonja’s email newsletters. I’ve only listened to one episode so far about How to Grow your Instagram following. It was so useful and well presented and explained in a way that was great for beginners without being patronising. I learnt a lot and will listen again - thanks Sonja!

Tgalindo ,

Love this!

Great advice and tips for women owned businesses. Any small business!

JLS-2020 ,

Great podcast!

Helpful tips and advice for businesses of all sizes! Thank you for this

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