Soul Leaders Podcast with Mills Gray

Mills Gray
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Soul Leaders Podcast with Mills Gray

Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story" You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go! Hosted on Acast. See acast.com/privacy for more information.

  1. 1D AGO

    S6 Ep 20 I Was The Business and The Business Was Me

    Grab a cuppa and join Mills and Bec Haydon as they dive deep into Bec's fascinating journey from performer to mindset coach. This conversation explores how Bec's business has evolved, especially after becoming a mum, and reveals her powerful approach to boundaries, intentionality, and balancing personal life with entrepreneurship. Exciting Announcement 🎉Bec has two brilliant launches coming: The NLP School - Disrupting the NLP industry with an innovative approach designed specifically for business ownersA longer "mini mind" programme - Launching April 8th, bridging the gap between Beckie's membership and one-to-one coaching optionsKey Topics CoveredIn this value-packed conversation, Mills and Bec explore: Bec's evolution from "being the business" to creating intentional boundariesHer journey from performer to entrepreneur and the identity challenges that came with itHow motherhood transformed her approach to work-life balanceThe surprising origins of her entrepreneurial path (from LinkedIn to Instagram!)Why she's passionate about disrupting the NLP industry with her new schoolFeatured Discussion BreakdownsOn Business Identity: Bec's early years when "the business was me" and working was her passion and escapeThe powerful moment when her mindset coach asked: "If you put Bec in the business in a box and on a shelf, who would you be?"How returning to the UK from Australia helped her rediscover life outside of workOn Intentional Boundaries: Why Bec moved from "last minute Haydon" to intentional planningHow she structures her business week now (including no WhatsApp on Fridays!)The fluid approach to boundaries as a mum while still delivering exceptional client supportOn Finding Her Path to Entrepreneurship: Her surprising start with a LinkedIn campaign targeting corporate womenThe COVID pivot that led her to discover the online entrepreneur spaceEvolution from "Visibility Queen" helping entrepreneurs show up on Instagram to deep mindset workOn Business Systems: Why ClickUp is the one system Bec couldn't live withoutHer unique approach: "I don't care if I'm not using it 'properly' - it works for me!"On Personal Revelations: Bec background as a professional performer and how it shaped herThe struggle to find her own identity after years of playing charactersHer guilty pleasure: watching vlogs and "romanticising experiences"Let's Connect!Follow Beckie on Instagram @rebeccahayden for daily insights and to learn more about her upcoming launchesCheck out The Subconscious Expert podcast for more mindset wisdom https://pod.link/1500633637 NLP School Waitlist : https://www.rebeccahaydon.com/nlp-waitlist 7 Ways to Rewire Your Mind to 7 Figures : https://www.rebeccahaydon.com/7stepsto7figures Instagram : https://www.instagram.com/_rebeccahaydon_/ Website : https://www.rebeccahaydon.comRemember, as Beckie would say: "Be intentional with what you're doing and how you're doing it" - this approach transforms both business and life! Hosted on Acast. See acast.com/privacy for more information.

    30 min

  2. MAY 8

    S6 Ep 19 From Crickets to Clients: Transform Your Content Strategy

    Grab your coffee and join me today as I tackle one of the most common challenges I see with service providers: creating content that gets engagement but doesn't convert to sales! If you're pouring your heart into marketing, getting lots of likes and "this is so helpful" comments but hearing crickets when it comes to actual inquiries or sales, this episode is exactly what you need. I'm diving into the crucial difference between content that builds awareness and content that generates real sales conversations. Exciting Announcement 🎉I'm creating a FREE 3-day private podcast challenge called "Sell What They Want" starting May 21st! This isn't hosted on my regular Soul Leaders platform - it's a special private podcast experience where I'll dive much deeper into transforming your content strategy for actual sales. Sign up using the link in the show notes to get access! https://millsgray.kartra.com/page/SWTW Key Topics CoveredIn this value-packed episode, I explore: Why posting valuable content alone isn't enough to generate clientsThe "crickets to clients trap" and how to identify if you're stuck in itThe significant difference between content that gets engagement versus content that generates salesHow to create strategic conversation starters instead of just information dumpsMapping a clearer path from content consumption to purchasingFeatured BreakdownsOn Content That Converts:Why giving away too much value can actually prevent salesHow to audit your current content strategyThe problem with disconnected sales posts that feel awkwardWhy hope is not a strategy for converting followers to clientsOn Creating Conversation Starters:Examples of posts that activate buying conversations vs. just providing informationHow to transform "magazine article" style content into dialogueThe dating analogy: why you shouldn't give everything away upfrontCreating natural openings for potential clients to reach outOn Streamlining the Path to Purchase:The 3-step framework that removes friction from your sales process:Create strategic content designed to start conversationsDirectly engage with potential clients in those conversationsOffer a solutionResources MentionedHello Audible - The platform I'm using for my private podcast (link in show notes)"Sell What They Want" 3-day challenge - Starts May 21st (sign up link in show notes)My Content Spider Web Strategy (mentioned as being covered in the challenge)Let's Connect!Come say hi on Instagram - I love sending voice note responses to your questions!Share this episode to your stories and tag me for a happy dance!Take ActionAudit your recent content using the questions I providedIdentify if you're stuck in the "crickets to clients trap"Transform one of your information-only posts into a conversation starterSign up for the FREE 3-day "Sell What They Want" challenge https://millsgray.kartra.com/page/SWTW Remember, as I always say: Creating content that gets likes is great, but creating content that converts is what builds your business! Hosted on Acast. See acast.com/privacy for more information.

    16 min

  3. MAY 1

    S6 Ep 18 Are You Too Smart to Sell? Breaking Free From the Expert Disconnect Trap

    Grab your coffee and join me today as I dive into "The Expert Disconnect" - that moment when your expertise actually creates a gap between you and your ideal clients. If you're creating amazing offers that aren't selling as well as they should, this episode reveals exactly why and how to fix it. Perfect for service providers, course creators, and anyone who feels like they're speaking a different language than their audience! Exciting Announcement 🎉I'm launching a FREE 3-Day Private Podcast Challenge called "Sell What They Want" starting May 21st! This challenge will walk you through my three-part framework for repositioning your offers so they sell without compromising your expertise or integrity. https://millsgray.kartra.com/page/SWTW Key Topics CoveredIn this value-packed episode, I explore: Why being too much of an expert can actually harm your salesThe "Expert Disconnect" trap that affects almost every business ownerHow to bridge the gap between your expert knowledge and what clients actually search forWhy technical language might be repelling your ideal clientsReal examples of offer positioning that converts versus expert jargon that confusesFeatured BreakdownsOn The Expert Disconnect: Why your deep expertise can make it harder to sell (counterintuitive but true!)The five signs you've fallen into the Expert Disconnect trapMy real client example: The nutritionist using terms like "optimising metabolic function" when clients were searching for "how to stop feeling bloated"On Offer Positioning: The striking difference between technical language and client-focused languageWhy adding more bonuses isn't the solution (and what actually is)How to audit your current marketing for expert disconnect issuesOn The Free Challenge: Day 1: Understanding the Expert TrapDay 2: Creating the Bridge OfferDay 3: Conversion strategies that workResources MentionedSign up for the FREE "Sell What They Want" 3-Day Private Podcast Challenge (starts May 21st) https://millsgray.kartra.com/page/SWTW My 30-day Sprint Program (mentioned as a client success case) https://docs.google.com/document/d/1iQoSFRLkWUA8WzL5_VGgk1xRg7PEvzc5-h80lUKqSGY/edit?usp=sharingLet's Connect!Come say hi on Instagram (mills_gray)Website: www.millsgray.comTake ActionAudit your website, sales pages and social content for expert languageLook for technical terms that might confuse potential clientsCheck if you're focusing on methodology instead of client outcomesSign up for the free challenge to transform your offer positioningRemember, as I always say: The deeper your expertise, the harder it can be to sell - but only if you don't bridge the gap! Hosted on Acast. See acast.com/privacy for more information.

    16 min

  4. APR 24

    S6 E17 From "Please Buy From Me" to "Hell Yes, I'm In!"

    Episode OverviewGrab your coffee and join Mills today as she wraps up this month's theme on magnetic marketing. If you've ever found yourself in that uncomfortable "please buy from me" energy, feeling desperate when posting about your offers or discussing prices, this episode is exactly what you need. Mills shares her journey from random, hope-based selling to creating a strategic framework that has clients saying "Hell yes, I'm in!" Exciting Announcement 🎉Last chance to grab the beta offer for the digital product "SOAR: Stand Out And Rise" at £100 off! Price increases after Friday, April 25th. https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing Key Topics CoveredIn this value-packed episode, Mills explores: Why "hope is not a strategy" in businessThe problem with random selling and why it creates feast or famine cyclesHow to shift from convincing to attracting your ideal clientsCreating a natural sales framework based on buying momentumWhy high-quality clients sense desperation and how it repels themThe importance of strategic content sequencing to build momentumFeatured BreakdownsOn Sales Energy:Why the desperate "please buy from me" energy pushes dream clients awayThe difference between selling to people versus helping people buyHow authenticity attracts the right clients more effectively than desperationOn Strategic Selling:Why randomly posting about offers without context doesn't workHow to create content that builds natural buying momentumThe importance of "sorting" for ideal clients rather than convincing everyoneOn Mills' Journey:Her background in sales and why that didn't automatically translate to successCommon pitfalls she experienced: discounting out of nervousness, taking misfit clientsHow shifting from scarcity to abundance transformed her businessResources MentionedSOAR: Stand Out And Rise digital product (special beta pricing ends April 25th) https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharingPrevious April episodes on magnetic marketingGuest expert episode with Ray Dodd S6 Ep 16Let's Connect!Share your answers to Mills' audit questions about your current sales processLet Mills know your thoughts on the episodeTake ActionAudit your current conversion rate from discovery callsEvaluate how much of your content leads to clientsCheck if you have a systematic follow-up processAssess if you have a clear pathway for clientsRemember, as Mills says: "Hope is not a strategy—it's a recipe for inconsistent income, energy-draining clients, and a business that feels heavy and not fun." Hosted on Acast. See acast.com/privacy for more information.

    14 min

  5. APR 17

    S6 Ep 16 Unraveling Money Mindset with Ray Dodd

    Grab your coffee and join me today as I chat with the fabulous Ray Dodd, a money mindset and business strategy coach who's bringing a completely fresh perspective to how women think about wealth. From discussing our societal conditioning around money to exploring why women face unique financial challenges, Ray shares insights that will transform how you view your relationship with money. This conversation is perfect for anyone who's ever felt conflicted about charging what they're worth or struggled with money blocks. Exciting Announcement 🎉Ray is launching her "Plenty" membership program - an accessible, consistent money mindset support system designed to help you navigate financial challenges no matter what business stage you're in! www.raydodd.co.uk/plenty Key Topics CoveredIn this value-packed episode, we explore: Why women have specific patterns around money and how centuries of conditioning affect our financial decisionsThe concept of "Plenty" versus "Abundance" and why the distinction matters for inclusive wealthHow we often price for our own money blocks or our clients' money blocksThe danger of making financial decisions for your clients based on your assumptionsWhy debt is neutral (yes, really!) and how we judge different types of debt differentlyFeatured BreakdownsOn Women's Money Conditioning:Ray's personal journey from financial avoidance to money mindset expertHow society shifted from "women as caregivers" to "women in the workforce" without addressing underlying conditioningWhy the societal expectation to be "kind" often prevents women from charging appropriatelyRay's "Wheel of Conditioning" framework that identifies eight ways women are conditioned around moneyOn Authentic Money Coaching:Why Ray initially resisted calling herself a "money mindset coach"The problem with the "blonde on a beach" money coach stereotypeHow Ray's approach differs from manifestation-focused money coachingThe importance of addressing systemic issues alongside personal mindset workOn Pricing Strategy:Why "pricing for kindness" can actually hold back the people you're trying to helpThe powerful shift from seeing higher prices as "expensive" to seeing them as "expansive"Ray's experience with clients on benefits who became six-figure business ownersThe importance of not making financial decisions for your clients based on assumptionsResources MentionedRay's "Wheel of Conditioning" frameworkThe "Plenty" membership program for ongoing money mindset supportClaude AI as Ray's favorite business tool for structuring her thoughtsEctoen Hydro Barrier Serum (Ray's skincare recommendation!)Let's Connect!Find Ray on Instagram (details in show notes)Connect with Mills to continue the money mindset conversationTake ActionReflect on whether you're pricing for your money blocks or your clients' money blocksConsider where "kindness at all costs" might be holding you back financiallyThink about areas where you might be making financial assumptions about your clientsRemember, there's plenty for everyone - your financial success doesn't come at the expense of others! Hosted on Acast. See acast.com/privacy for more information.

    44 min

  6. APR 10

    S6 Ep 15 The Power of Repelling: Embracing Unsubscribes in Your Business

    The Power of Repelling: Embracing Unsubscribes in Your BusinessEpisode OverviewGrab your coffee and join me today as I dive into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me on social media. If you've ever felt rejected or wobbled when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned business that energizes rather than drains you. Exciting Announcement 🎉I've created a new digital product called "Stand Out and Rise" - a self-paced course that helps you get crystal clear on your dream clients and communicate directly to them. Beta pricing available until April 25th, when the price increases by £150! https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing Key Topics CoveredIn this value-packed episode, I explore: Why what seems like rejection is actually a powerful sign your marketing is working exactly as it shouldHow trying to appeal to everyone leads to resonating with literally no oneThe dangers of watering down your personality and avoiding strong opinions in your contentWhy attracting lukewarm prospects leads to clients who question your worth and drain your energyThe mindset shift needed to see your email list as a relationship game, not a numbers gameFeatured BreakdownsOn Marketing Authenticity:My journey from "baby Mills" who feared being disliked to showing up as my full selfWhy second-guessing your personality and boundaries attracts clients who don't align with youThe freedom and results that come from using your authentic voice and languageHow calling out specifically who I want to work with ("ambitious, driven as f**k") filters my audienceOn Email Marketing Strategy:Why a smaller, more engaged list is better than a large, unresponsive oneThe data perspective: how unsubscribes actually improve your open rates and engagementMy "garden" analogy: unsubscribers create space for your ideal clients to thriveThe energetic shift that happens when wrong-fit people leave your ecosystemOn Business Boundaries:Why dreading client calls is a sign something needs to change in your marketingThe importance of clear, communicated boundaries in attracting the right peopleHow sharing when and how you work filters out wrong-fit clientsWhy I don't want "40 calls a day" but rather fewer, higher-quality connectionsResources MentionedNew digital product: "Stand Out and Rise" (limited-time beta pricing until April 25th)Self-paced course with workbooks and easy-to-digest training videosHuman Design as a tool for maintaining your energy (I'm a Generator!)Let's Connect!Come into my DMs if you want to chat about this topicShare your answers to the reflection questions belowTake ActionAsk yourself these questions: When was the last time you expressed a strong opinion in your marketing that may have been polarizing?Do you feel energized by most of your clients you're working with?Do you have clear, communicated boundaries and expectations for your audience?Remember, when the wrong people leave, it creates space for the right people to find you! Hosted on Acast. See acast.com/privacy for more information.

    14 min

  7. APR 3

    S6 Ep 14 Stop Being Vanilla: How Bold Marketing Attracts Dream Clients & Repels the Rest

    Grab your coffee and join me today as I dive deep into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me. If you've ever felt rejected or worried when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned audience that energizes you. Exciting Announcement 🎉I've created a new digital product called "Stand Out and Rise" - a self-paced course that helps you get crystal clear on your dream clients and communicate directly to them. Beta pricing available until April 25th, when the price increases by £100! https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing Key Topics CoveredIn this value-packed episode, I explore: Why what seems like rejection is actually a powerful sign your marketing is working exactly as it shouldHow trying to appeal to everyone leads to resonating with literally no oneThe dangers of watering down your personality and avoiding strong opinions in your contentWhy attracting lukewarm prospects leads to clients who drain your energy and relationships you dreadThe mindset shift needed to see unsubscribes as creating space for your dream clientsFeatured BreakdownsOn Authentic Marketing:My journey from "baby Mills" who was afraid of turning people away to showing up as my full selfWhy being a people-pleaser in your marketing attracts clients who question your worth and pricingThe freedom that comes from using authentic language (yes, even dropping the occasional f-bomb)How calling out "ambitious, driven as fuck" people in my content attracts exactly those clientsOn Email Marketing Strategy:Why your email list is not a numbers game, but a relationship gameThe data perspective: how unsubscribes actually improve your open rates and engagementMy "garden" analogy: unsubscribers aren't weeds being pulled, but a natural process that allows your stronger plants to thriveWhy bigger isn't always better when it comes to your audienceOn Business Boundaries:The importance of clear, communicated boundaries in your marketingHow sharing when and how you work filters out wrong-fit clientsThe energetic shift that happens when you stop trying to appeal to everyoneWhy I don't want "40 calls a day" or "just any old Joe" in my businessResources MentionedNew digital product: "Stand Out and Rise" (limited-time beta pricing until April 25th) https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharingSelf-paced course with workbooks and easy-to-digest training videosHuman Design as a tool for maintaining your energy (I'm a Generator!)Let's Connect!Come into my DMs if you want to chat about this topic @mills_grayShare your answers to the reflection questions belowTake ActionAsk yourself these questions: When was the last time you expressed a strong opinion in your marketing that may have been polarizing?Do you feel energized by most of your clients you're working with?Do you have clear, communicated boundaries and expectations for your audience?Remember, when the wrong people leave, it creates space for the right people to find you! Hosted on Acast. See acast.com/privacy for more information.

    16 min

  8. MAR 27

    S6 Ep 13 Breaking the Myth of Overnight Success: Real Stories of Different Business Timelines

    Episode OverviewGrab your coffee and join me today as I dive into the reality of different business timelines and results. Through two powerful client case studies, I'm sharing unfiltered truth about why some businesses see fast returns while others take longer - and why both paths can lead to success. If you've been comparing your timeline to others and feeling discouraged, this episode will give you the perspective and action steps you need. Key Topics CoveredIn this value-packed episode, I explore: Two real client case studies with dramatically different success timelinesWhy comparing business timelines without context is misleadingThe crucial factors that influence how quickly you'll see resultsHow to build resilience when results take longer than expectedPractical ways to measure progress beyond just sales numbersClient Case Study BreakdownsKate's 11-Day ROI Journey: https://podcasts.apple.com/gb/podcast/s5-ep-26-client-success-from-%C2%A3495-packages-to-%C2%A36k-in-11-days/id1551636077?i=1000660392062 Product-driven strategist helping companies get into retailWe restructured her offer from £495 audits to £6,000 done-for-you servicesShe sold her first high-ticket offer within 11 daysSuccess came quickly because we optimized what was already in placeViola's 6-Month Growth Path:Copywriter specialising in beauty brandsBuilt her business foundation from scratchNeeded everything: website, offer development, marketing messageAfter six months of consistent effort, achieved a £15,000 monthSuccess took longer but created sustainable growthUnderstanding Your Business TimelineYour results depend on factors unique to you: Your starting point and existing foundationsWhether you have an established network and credibilityYour business model (high ticket vs. low volume)Your market's typical buying cycleHow quickly you can implement strategiesYour consistency level day after dayBuilding Resilience for the JourneyFocus on what's working by tracking clear metricsCelebrate milestones along the wayBuild a support system that understands the entrepreneurial journeyLearn to distinguish between "not working yet" and "not working at all"Commit to the process and trust your strategyAction StepsGrab a piece of paper and create two columns: First column: List all visible metrics of success (revenue, client numbers, testimonials)Second column: Write down invisible progress indicators (clarity, content created, relationships built)Circle three items from the second column that you can celebrate right nowConnect With MeIf you're ambitious, driven, and tired of seeing others in your industry succeed while you're still building, DM me on Instagram. Let's have a conversation about how I can help you achieve those goals and take a seat at the table of those who are scaling. Remember, your timeline is unique to you - it's not a reflection of your worth or potential, but of your specific circumstances and starting point. Hosted on Acast. See acast.com/privacy for more information.

    18 min
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Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story" You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go! Hosted on Acast. See acast.com/privacy for more information.

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