The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits.
Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I'll help you understand how you can take advantage of podcast adtech to stay ahead of the curve and, well... make more money as more money from advertising pours into podcasting. That Sounds Profitable, right?
Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
So join me, Bryan Barletta, as I bring to you Sounds Profitable, the podcast companion series. It's part of the PodNews network, and if you're not already reading my newsletter, then you should be.
How You Should Be Protecting Your Brand, and How You're Doing it Wrong
Brand Safety, Informed Context, and Tone
Rotten to the Core: Do You Know Who's Listening to Your Podcast?
Apple Core Media, Misidentification, and Best Practices
What OPAWG is Doing to Build the Podcasting Community (and What You Can do to Help)
Collaboration, User ID, and OPAWG
Losing Your Cookies: Podcast Advertising and Digital Identity w/Rishabh Jain
Cookies, Identity, and your privacy.
The Wild West of Podcasting and the Apple Watch, w/ Chartable CEO Dave Zohrob
Curses, Blessings, and the Apple Watch.
Unpacking The Challenges of Geotargeting
Geotargeting, repetitive ads, and toasters.
Customer ReviewsSee All
Incredible ad tech learning
This has helped me understand the advertising side to podcasting. It’s put in such a way that even the dumbest of humans, me being that, can understand and follow along.
Great production. Great ideas.