24 min
Soup-To-Nuts Podcast: A deep dive into brands’ psyches will help them keep consumers gained in pandemic FoodNavigator-USA Podcast
-
- Business
As consumers settle into pandemic-living and establish new shopping and cooking habits, they increasingly are looking for more than nutritional sustenance from food and beverage products – they also want a deeper, emotional connection that one branding expert says will be vital to companies’ ability to keep and continue to attract new consumers.
As consumers settle into pandemic-living and establish new shopping and cooking habits, they increasingly are looking for more than nutritional sustenance from food and beverage products – they also want a deeper, emotional connection that one branding expert says will be vital to companies’ ability to keep and continue to attract new consumers.
24 min