43 min
SP210: Don't Sell People Shoes, Sell Them Shoe Trees! The Salescadence Podcast
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- Entrepreneurship
On this episode of The Salescadence Podcast, host, Matt Sykes, explores the role that storytelling has in the world of sales.
Using the actual true story of how he first entered the world of selling aged 16, when he was employed in a shoe shop, Matt reveals three key pieces of advice that his then boss shared with him, which links how every customer buy – even today.
During this the topics discussed:
• The importance of how our beliefs define how we act and why most customers believe that sales people are a potential threat. Shifting that belief is therefore crucial at the start of the sales discussion.
• Recognising that customers know what they don’t know and how this missing information is the foundation of helping people buy from you.
• The counterintuitive position that you should be selling people things they don’t yet know they need and why they’ll thank you for it.
This is an episode that can help you and your sales team learn to increase the impact and quality of your customer conversations.
Links:
SP108: Ian Richards - https://podcasts.apple.com/gb/podcast/sp108-ian-richards-why-happy-people-sell-10-tips-to/id1418055173?i=1000424561817
SP203: Deliver an outstanding Keynote speech - https://podcasts.apple.com/gb/podcast/sp203-how-to-deliver-outstanding-keynote-speech-in/id1418055173?i=1000433860820
Why not buy Sales Glue, the vital ingredient that makes sales success stick!
Amazon – https://www.amazon.co.uk/Sales-Glue-Vital-Ingredient-Success/dp/1781332134
The Salesman Podcast - https://www.salesman.org/591-get-better-at-selling-by-changing-how-you-think-with-matt-sykes/
To contact Matt Sykes:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: https://www.salescadence.co.uk/
Facebook: https://www.facebook.com/salescadencetraining/
On this episode of The Salescadence Podcast, host, Matt Sykes, explores the role that storytelling has in the world of sales.
Using the actual true story of how he first entered the world of selling aged 16, when he was employed in a shoe shop, Matt reveals three key pieces of advice that his then boss shared with him, which links how every customer buy – even today.
During this the topics discussed:
• The importance of how our beliefs define how we act and why most customers believe that sales people are a potential threat. Shifting that belief is therefore crucial at the start of the sales discussion.
• Recognising that customers know what they don’t know and how this missing information is the foundation of helping people buy from you.
• The counterintuitive position that you should be selling people things they don’t yet know they need and why they’ll thank you for it.
This is an episode that can help you and your sales team learn to increase the impact and quality of your customer conversations.
Links:
SP108: Ian Richards - https://podcasts.apple.com/gb/podcast/sp108-ian-richards-why-happy-people-sell-10-tips-to/id1418055173?i=1000424561817
SP203: Deliver an outstanding Keynote speech - https://podcasts.apple.com/gb/podcast/sp203-how-to-deliver-outstanding-keynote-speech-in/id1418055173?i=1000433860820
Why not buy Sales Glue, the vital ingredient that makes sales success stick!
Amazon – https://www.amazon.co.uk/Sales-Glue-Vital-Ingredient-Success/dp/1781332134
The Salesman Podcast - https://www.salesman.org/591-get-better-at-selling-by-changing-how-you-think-with-matt-sykes/
To contact Matt Sykes:
LinkedIn: https://www.linkedin.com/in/matt-sykes/
Website: https://www.salescadence.co.uk/
Facebook: https://www.facebook.com/salescadencetraining/
43 min