Spa Marketing Made Easy Podcast Daniela Woerner: Licensed Aesthetician

Now that we’re approaching Quarter 4 and looking to the year ahead, you might be planning your yearly promotions and other revenue-generating activities, and I’ve got a question for you – do you have ecommerce on your plan? 
 
If not, you should! Yes, ecommerce had a big boom back in 2020 (maybe you hopped on that train, but now you’ve been hanging out in the station once your spa got back up and running), but whether you ever ventured in to ecommerce or not, it has a massive potential for being your biggest revenue generator and profit maximizer in 2024. 
 
Tune in as I discuss how to think about the opportunities ecommerce presents as a Spa CEO and the first steps in getting started, or ramping your online shop back up.
 
In this episode, I cover: 
 
Why spas and aesthetic experts have a huge advantage in the ecommerce arena and how to leverage it
The breakdown of numbers you need to bring in $100K through your ecommerce revenue stream 
The tools and softwares you want to have working for you so that ecommerce works as your spa’s 24/7 profit machine 
The major marketing keys you need to unlock consistent sales 
 
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/348
 
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Paying your team – it’s the topic that’s as old as time for every Spa CEO in our community, and as long as you’ve got a vision to grow your aesthetic practice, the topic of team pay is one you’ll return to again and again. 
 
In this episode, I’m diving deeper into the numerical breakdown behind profitably paying your team and answering specific questions from a previous training I did inside the Spa Marketing Made Easy community called, “Commission vs. Hourly - How to Pay Your Team.” (Link to this video in the full show notes.)
 
Whether you’re currently a solo aesthetician with dreams to one day have other providers in your practice, or you’re currently trying to find a team pay structure that benefits your team and your business in the long-term, you won’t want to miss this episode. 
 
In this episode, we discuss: 
The variety of reasons why salary-based pay isn’t the way to go for spa owners 
The Profit First approach to your money breakdown and how to ensure you’re adjusting the numbers to fit your needs 
The big benefits of hourly pay and how to properly communicate and present your compensation package properly to your employees 
The benchmark for your providers that allows you to know whether you’re profitably paying your team
 
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/347
 
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

One of the biggest decisions you can make when it comes to growing your practice is how you’ll enhance the offerings you provide for your clientele. Not only do you need to pinpoint in-demand treatments, but you also need a keen eye on the emerging science and technology that is going to provide the best results for your ideal clientele. 
 
Here to discuss with us Rohrer Aesthetics’ vast array of clinical technologies as well as their philosophy behind training and supporting their aesthetic practice owners is Ryan Arca, Aesthetic Vice President of Rohrer Aesthetics and a 16-year veteran of the medical aesthetic device space. Ryan is a wealth of knowledge on all things clinical and light-based technologies, the evolution of aesthetic modalities, the competitive space, and the importance of technology in this growing field. 

Tune in as we talk shop about the highly versatile devices Rohrer Aesthetics is bringing to the table as well as the key things to keep in mind for any modality or device company you’re choosing to partner with in your practice. 
 
In this episode, we discuss: 
 
An overview of the vast array of devices and technologies that Rohrer Aesthetics has to offer and how they’re making versatility for your practice affordable and accessible 
Why having a multitude of solutions allows for the best aesthetic results for your clients as well as marketing capabilities for your practice 
The benefits of transparent pricing and what key elements to look for when search for device company to partner with for long-term ROI 
What level of support you should expect as a spa owner from your device partners from training to marketing 
 
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/346
 
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Did you join us for our Spa Business Boost - Maui Fundraiser event? In this week’s episode of Spa Marketing Made Easy, I’m recapping how the event went and just what kind of impact our community was able to make in the Maui community and relief efforts. Plus, a personal update on Maui, special thanks to our incredible event partners, and how you can still get in on the Spa Business Boost action.
 
In this episode, we discuss: 
 
How the Spa Business Boost Event came together and what we were able to donate thanks your ticket sales 
A special thank you and shout out to our sponsors and raffle partners
What we’re currently doing to aid Maui relief efforts and what the community will continue to need as they rebuild 
How you can continue to support the Maui community while growing your spa business 
 
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/345
 
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

On August 9, 2023 wildfires raged through the island of Maui devastating the island, specifically the town of Lahaina. As a former resident of Maui and with a family that has lived on the island for more than 20 years, the devastation left in the aftermath hits close to home. 
 
In an effort to give back to the community that has given so much to me and my family, we’re hosting a one-day virtual event called Spa Business Boost, with every cent going toward Maui relief and aid efforts through the Maui Strong Fund. 
 
Spa Business Boost will be a full day of virtual training focused on sales and getting new clients for your spa and include access to some of my most high-value resources plus additional trainings and a chance to win prizes from our event partners. 
 
Tune in to hear all the details of the event and how we can show up for Lahaina and the people of Maui. 
 
In this episode, we discuss:
 
All the details for our upcoming Maui fundraising event - Spa Business Boost, happening on August 28
What you’ll learn during this exclusive virtual event and how you can enter to win thousands in raffle prizes from our event partners 
What you’ll gain access to when you purchase a ticket for Spa Business Boost 
 
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/spa-business-boost
 
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Outsourcing and delegation will always be one of my top recommendations for Spa CEOs who need to step further into their role as the leader of their company and to free up their time and energy to focus on their business’ bigger picture objectives. 
 
However, not every item on your to-do list needs to be hired out, in fact, there’s a time and a place for DIY, which is what Ryan and I are discussing in this episode of Spa Marketing Made Easy. 
 
Back for his third interview with us, Ryan Files is the the Vice President of Sales with High Level Marketing and has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons,as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.
 
Listen in as we talk about what marketing activities are best left to be completed in-house versus hiring out. 
 
In this episode, we discuss: 
 
What low-hanging fruit items are ideal for spa owners to do themselves or keep within their team’s responsibilities
Why the tasks Ryan recommends DIY-ing are vital to helping forge strong relationships with your existing and potential clientele 
The roles social media and your website play in your overall branding and the experience you create for your audience 
The distinguished difference between driving traffic organically versus using paid media and what to consider when hiring an outside company to help take some of these marketing tasks off your plate 
 
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/344
 
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.