100 episodes

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

Spa Marketing Made Easy Podcast Daniela Woerner: Licensed Aesthetician

    • Business
    • 4.8 • 199 Ratings

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

    Systemizing Your Sales and Marketing with Square

    Systemizing Your Sales and Marketing with Square

    Anyone who has done their thorough research on technology solutions for their spa knows there is no shortage of tools to choose from. The good news is that you have a plethora of choices, the bad news is that you have to sift through them all! 
     
    In an effort to help you with the sifting, in this episode of Spa Marketing Made Easy, I’m chatting with Willem, who is Head of Appointments and Messengers at Square. Square helps businesses across the globe more easily run and grow their businesses with its integrated ecosystem of commerce solutions, and Square Appointments provides an all-in-one POS booking solution specifically designed for the beauty and wellness space. In this episode, he’s answering all my questions on what Square is capable of so you can get the real 4-1-1 if it’s the best software solution for you and your business. 
     
    In this episode, we discuss: 
     
    What Square brings to the table as an all-in-one software solution for spas and salons  The key services that Square provides that are critical for your brick and mortar success Square’s capabilities for integrating with your digital marketing and online storefront  Square’s varius tech functionalities around advanced marketing techniques, selling capabilities, customer relationship management, and more  
    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/280
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 38 min
    Using Hook Points to Drive Social Engagement and Results with Brendan Kane

    Using Hook Points to Drive Social Engagement and Results with Brendan Kane

    Between new platforms showing up on the scene, constant algorithm shifts, and only so many hours in the day, cracking the code on social media can feel like playing a game where the rules change every time you get to a new level. 
     
    While some of those things have truth, the good news is that the key to social media success and creating content your ideal clients and customers actually want to engage with is actually based on a single rule: create great hook points. Here to break down this concept with me is Brendan Kane, an outside-the-box thinker, speaker and author who empowers brands to scale by helping them stand out and beat competition in crowded and oversaturated markets. 
     
    Brendan is the author of the international best-selling book ​One Million Followers​ and the newly released ​Hook Point: How To Stand Out In A 3 Second World​, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands including MTV, Taylor Swift, and Rhianna. Tune in and take note, this is an episode chock-full of tips you’ll want to put into action today! 
     
    In this episode, we discuss: 
     
    Brendan’s backstory on how he broke into social media and how that journey brought him to building a following of 1 million people  Why it’s critical in today’s media landscape to be able to grab attention effectively  The true purpose of the algorithm and why we it’s not the number one thing we should be concerned about with our social media marketing strategy  The 3 key factors that define a successful hook point and how we can start creating them in our marketing and social media content    
    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/279
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 28 min
    Finding Your Zone of Genius as a Skin Expert with René Serbon

    Finding Your Zone of Genius as a Skin Expert with René Serbon

    One of the business mantras and beliefs that I hold deep down to my core and that I’ve practiced before even officially starting my own business is that community is greater than competition. I truly believe that this mindset is critical for finding success, especially as more and more people venture into entrepreneurship, especially within the aesthetics industry. 
     
    Someone who identifies with and speaks to that notion beautifully is my guest on this episode of Spa Marketing Made Easy, René Serbon. René is an international skin expert who started her education focusing on business studies in marketing and then moved to aesthetics, and is now a sought-after skincare educator and serves on the board of education for the International Association For Applied Corneotherapy. With a host of aesthetic certifications, accolades, and subject matters in which she is an expert, René is truly a full-scope professional, but as we discuss in this episode, becoming a master of your trade requires more focus versus collecting more skillsets. 
     
    In this episode, you’ll hear: 
     
    René journey from being a professional waxer to shifting into skin-focused expertise and branching into education What Corneotherapy is and how it differs from other skincare practices, techniques, and philosophies Why it’s critical to pinpoint your niche and how to begin discovering what yours might be How to make your specific processes, for skincare treatments, consultations, and business scalable and sustainable Why selling is a service and a mindset reframe around what it means to be a skincare expert who gets paid what they’re worth  
    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/278
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 44 min
    Feel-Good Financial Planning with Brent Weiss of Facet Wealth

    Feel-Good Financial Planning with Brent Weiss of Facet Wealth

    Whether you’re working to hit that first 6-figure year in your spa or you’re climbing the mountain to a million, there is never a better time to get your financial plans in order than now – even if you’re listening to this episode a week, 2 months, or 2 years after its original release. 
     
    Here to discuss the timeless topic of financial planning with me is Brent Weiss, the co-founder and Chief Evangelist of Facet Wealth whose role is to be the “keeper, speaker, and champion” of the Facet Wealth cause, which is to give everyone clarity and confidence by building a financial plan based on personalized advice for all the financial decisions that impact your life. Now, all you loyal listeners know I’m a nerd for money conversations, but Brent truly makes the topic of financial planning a feel-good experience, and I can’t wait for you to tune in.  
     
    In this episode, we discuss: 
     
    Why having a financial plan and financial advisor is so important, especially as a business owner, and why it’s critical that you align your financial plan with your life and business goals How traditional financial planning services work, and how Facet Wealth is working to do things differently Brent’s top insights on what to look for when finding the right-fit financial advisor for you and what key indicators to look out for when interviewing your potential advisor Why it’s never too late to craft a financial plan and why you need a “To Be” list versus a “To Do” list when it comes to your financial planning vision  
    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/277
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 26 min
    Why You Need a System for Systems Creation

    Why You Need a System for Systems Creation

    A system for your systems? I know, it sounds like systems inception, and maybe it is, but it’s also the critical key that unlocks the ability to truly have a systems-based business. Because here’s the thing, you can have systems documented here and there and you could even have a decent number of SOPs being utilized…
     
    But what happens when a piece of the process changes? Or someone new gets hired? Or a new system needs to be created? In this episode, we’re diving into the process of crafting a system for your systems development so you can get your business humming along and maintain its progress as a well-oiled machine. 
     
    In this episode, you’ll learn:
     
    What it means to have a system for creating your systems and why this is a critical piece to running a true systems-based business The mindset shift you need around systems to make this process work for you in the long-run and the quarterly practice you need to put on the calendar to make your systems goals a reality A breakdown of how we organize, update, and manage our systems so that they evolve alongside the evolution of the business and help us to continue to grow and operate efficiently  My top tips for keeping up with and evaluating your systems as the Spa CEO  
    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/276
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 32 min
    Becoming a Micro-Celebrity for Ultimate Industry Authority with Ron Reich

    Becoming a Micro-Celebrity for Ultimate Industry Authority with Ron Reich

    Have you ever dreamed about being an aesthetic expert who’s a household name? Or the owner of a spa that the stars frequent? Maybe you want to be industry-known as a thought leader and educator? No matter what level of stardom you envision for yourself, the first step (and maybe the peak you aspire to) is becoming a micro-celebrity. 
     
    Joining me in this episode to explain what being a micro-celebrity means, what it entails, and how to become one is Ron Reich. Ron is a marketing and launch strategist for mission-driven experts and coaches who want to scale from 6 to 7 figures and beyond. Together we’re talking all about how to up-level your authority to skyrocket your industry influence. 
     
    In this episode, you’ll learn: 
     
    The benefits of positioning yourself as an industry influencer  What it means to be a “micro-celebrity” and what steps you need to take to become one  Why getting clear on your niche is crucial to building your authority  Ron’s top tips on getting clear on your values and creating a brand-aligned atmosphere   
    To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/275
     
    Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

    • 42 min

Customer Reviews

4.8 out of 5
199 Ratings

199 Ratings

JenniferSZ ,

The only Podcast You’ll Really Need

Daniela and her team really know their stuff. This is THE community to be a part of to grow your business, your skills, and the best group of like - minded professionals to hang out with. As a very busy Med Spa owner I am very jealous of my time, but when it comes to anything Daniela and her team provide, I know that every second will be well spent. She has also led me to some amazing contacts and resources. Truly, the best podcast to help you grow. Keep up the amazing work!

Miss meche girl ,

Exceptional Resource - Exceptional Coach

I love this podcast and all things Daniela and Team Addo offer. The podcast is authentic and intuitive. If you are looking to up your spa world experience, services, and expertise, this podcast and Addo Aesthetics are the place to start and finish!

If you’re looking for a coach who has systems and with proven results look no further. Daniela is a coach who listens to your needs, responds to your needs and is engaged in YOUR needs! She never misses a beat and will give you the honest feedback you need to complete your transition. Team Addo is reactive and proactive at achieving the maximum result for you and your business. #TeamAddoStrong #TeamAddoPurpose

GsmPin ,

Simply The Best !

Through the process of business planning, pivoting online during Covid and learning about systems I have had the ADDO Team guidance to opening my clinic again a few months ago. Thank you Team for everything you do for our industry. Much Respect❤️

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