100 episodes

Want to learn how to market your home service business, without wading through all the “bull” marketers are famous for? Spark Live is for you.

This weekly show features Taylor Hill and Carter Harkins, the co-founders of the balls-to-the-wall, no “bull” marketing company, Spark Marketer. Taylor and Carter have years of experience helping home service businesses across the country use the digital landscape to their advantage.

Each episode, they’ll tackle another topic designed to demystify modern marketing and make you a force to be reckoned with in your local market. Because no one should be kept in the dark about their marketing.

Spark Live presented by Spark Marketer Spark Marketer

    • Business

Want to learn how to market your home service business, without wading through all the “bull” marketers are famous for? Spark Live is for you.

This weekly show features Taylor Hill and Carter Harkins, the co-founders of the balls-to-the-wall, no “bull” marketing company, Spark Marketer. Taylor and Carter have years of experience helping home service businesses across the country use the digital landscape to their advantage.

Each episode, they’ll tackle another topic designed to demystify modern marketing and make you a force to be reckoned with in your local market. Because no one should be kept in the dark about their marketing.

    Knowing Your Audience: Are You Reaching Your Customers?

    Knowing Your Audience: Are You Reaching Your Customers?

    In this final (for now - see below!) episode of Spark Live, Taylor and Carter discuss how to reach who your customers actually are and not who you think they are.
    Check it out!
    And if you haven't heard, Spark Marketer has become FutureNow Marketing.
    See more at https://futurenowmarketing.com.
    So in the immortal words of Porky Pig, "That's All Folks!"
    But don't worry! Taylor and Carter will be back soon as they work out the finer details in a rebranded show to continue to deliver actionable, relevant, and impactful insights to help your business. We'll talk more about the latest in AI and marketing technology as the space continues to evolve.
    Thanks for listening to Spark Live over the past few years! We hope you've learned a thing or two and applied it to your own business.
    Until next time!

    • 33 min
    Video Marketing Strategies: Engaging Your Audience on YouTube

    Video Marketing Strategies: Engaging Your Audience on YouTube

    Most people are familiar with Google & Facebook as a form for reaching your audience. But have you considered YouTube? If not, you might after listening in to this episode.
    Thanks for listening!

    • 42 min
    Website & Password Security

    Website & Password Security

    Digital security is an often overlooked, but it is a vital tool to keeping your business protected. In our latest episode, we go into detail about the best practices for website and password security! 
    If you are wondering if you digital security is strong enough to stand up to clever hackers, listen in! 
    Thanks for listening!

    • 37 min
    Q&A with Carter and Taylor

    Q&A with Carter and Taylor

    Get ready for a Q&A! This week, we're exploring the world of AI tools, "made-up" companies in GBP, and the differences between Google searches and AI-powered searches.
    Thanks for listening! 

    • 27 min
    The Role of Artificial Intelligence in Personalizing Customer Experience

    The Role of Artificial Intelligence in Personalizing Customer Experience

    AI has taken the world by a storm and its capabilities continue to grow by leaps and bounds. In our recent Spark Live episode we talk about the effect of AI on customer experience.
    Thanks for listening! 

    • 41 min
    Effective Strategies for Handling Negative Online Reviews

    Effective Strategies for Handling Negative Online Reviews

    Responding to negative reviews is crucial for several reasons: maintaining a positive brand image, improving customer satisfaction, and fostering trust!
    In this episode we discuss effective strategies for navigating negative review response. 
    Thanks for listening! 

    • 29 min

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