Spark Live presented by Spark Marketer Spark Marketer

Change is one of the few constants in business and in life. In this episode, Taylor and Carter talk about several questions when it comes to change. 
They discuss:
Why is change so hard What do we gain when we refuse to change What do we gain when we embrace change Is there a danger in changing? Is change rooted in mindset or culture How to embrace change Thanks for listening!
P.S. For comments, questions, or ideas for topics, please reach us at sparklive@sparkmarketer.com. We'd love to hear from you!

Do you know your customers trust you?
Or do you think they trust you?
The space between this thinking and knowing trust is called the trust gap.
It's part of the job of a business owner to close this trust gap to know for sure you've earned the trust of your customers. 
But how do you do it?
In this episode, Taylor and Carter give 6 ways to build trust with your customers. 
They're joined by special guest, Jerry Isenhour of CVC Success Group as he discusses how he's shifted his coaching to be less about "sales training" and more about increasing trust with the customer. 
Thanks for listening!
P.S. For comments, questions, or ideas for topics, please reach us at sparklive@sparkmarketer.com. We'd love to hear from you!
 

As much as we wish it wasn't the case, dealing with customer complaints comes with the territory when running any business. It's human nature to feel attacked and get defensive when someone complains about something as important to you as your business.
But knowing how to de-escalate and effectively manage complaints is more than just a business skill. It's a life skill. 
On this episode of Spark Live, Carter and Taylor cover how to effectively handle complaints and how to create a process for dealing with them that fits your business and your life. 
Thanks for listening!
P.S. For comments, questions, or ideas for topics, please reach us at sparklive@sparkmarketer.com. We'd love to hear from you!

You may be familiar with the term “Guerilla warfare” which conjures up images of unconventional fighting tactics against a larger, more traditional foe. 
Guerilla marketing isn’t this combative.
But it can help you win the fight for your customer's attention by using creative tactics to raise brand awareness and engagement. 
Taylor and Carter discuss:
What is guerilla marketing Famous examples of guerilla marketing And more! Thanks for listening!
P.S. For comments, questions, or ideas for topics, please reach us at sparklive@sparkmarketer.com. We'd love to hear from you!

People trust people they know.
We know this isn't exactly groundbreaking info.
But it’s no wonder referral programs continue to be a tried and true method for companies of all sizes to effectively find new customers from existing sources.
But how do you set one up? Where do you start?
We cover how to create a referral program on this episode of Spark Live.
Specifically:
Referrals come from both customers and professionals
The four steps:
Define the program
Design the program
Deploy it
Deliver what you promised
That's it! Now you've got a great framework to implement your own referral program in your business! 
Thanks for listening!
P.S. For comments, questions, or ideas for topics, please reach us at sparklive@sparkmarketer.com. We'd love to hear from you!

ChatGPT is all the rage so far this year! We're here to break down what ChatGPT is and what it means for your business. 
Taylor and Carter discussed:
What all the hoopla is about in regard to ChatGPT and AI Will ChatGPT change the world? Will ChatGPT change your business? The best ways for a small business to use ChatGPT And what ChatGPT cannot do well Thanks for listening!
P.S. For comments, questions, or ideas for topics, please reach us at sparklive@sparkmarketer.com. We'd love to hear from you!