Want to learn how to market your home service business, without wading through all the “bull” marketers are famous for? Spark Live is for you.
This weekly show features Taylor Hill and Carter Harkins, the co-founders of the balls-to-the-wall, no “bull” marketing company, Spark Marketer. Taylor and Carter have years of experience helping home service businesses across the country use the digital landscape to their advantage.
Each episode, they’ll tackle another topic designed to demystify modern marketing and make you a force to be reckoned with in your local market. Because no one should be kept in the dark about their marketing.
It’s Time to Talk about Voice Search | Episode 46
It’s time to face it: voice search isn’t going anywhere. But does it really matter for local service businesses and contractors? That’s exactly what we’re digging into on this week’s Spark Live.
We’ll go over:
✅ Just how much consumers are using voice search
✅ What they’re using voice search for
✅ Why you need to consider voice search when working on your marketing strategy
✅ And more!
Taylor and Carter have years of experience helping home service businesses use the digital landscape to their advantage. They provide clients with specialized marketing strategies such as website upgrades, increased social media presence, targeted advertising campaigns, and more. With clients nationwide across different home service industries, Taylor and Carter’s excellent track record speaks for itself!
After this Live, you’ll have a better understanding of why voice search matters for local businesses and what you should do about it. Taylor and Carter are here to provide the expertise to help…you won’t want to miss it!
The Wacky Truth About Your Customer’s Journey | Episode 45
They way we think customers get to our website.
Search for a product or service on a search engine (Google, Bing) Go to Facebook organic and click on the link to the website
Is this true?
Yes And No
How else do they get there?
Referred through Facebook Referred through Next Door or other local and neighborhood sites and apps Ads (Google, Facebook, IG, Messenger, etc.) Word of mouth Billboards Reviews
Truth is, it’s normally a combination or two or more
What is Omnichannel Marketing and Why You Should be Using It | Episode 44
a multichannel approach to sales that focus on providing seamless customer experience whether the client is shopping online from a mobile device, a laptop, desktop, or in a brick-and-mortar store. ... Even when in-store, they will still go online to continue their research.
Okay, I get it from a retail shopping point of view but I’m a home service guy. Why should I care?
There are a few things in the definition we’d like to point out.
Seamless customer experience
Does your website, trucks, uniforms, invoices, messaging, etc. reflect the same seamless customer experience you would like your customer to have?
Mobile device, a laptop, desktop
When consumers are online do they see the same messaging, colors, design, logo across multiple devices (responsive design) and platforms? (FB, Insta, TikTok, website, trucks, billboards, etc.)
Continue their research
When conducting research what will they see across platforms, on reviews on multiple platforms, are your listings consistent across the web, are you paying attention to what is being said about you and your company?
Omnichannel Marketing is more than going into a store and shopping the prices on Amazon. It is about consistency in branding, messaging, and your customers journey in every place they might find you online and off.
Why is it so important?
You want to be remembered (recall) You want to be noticed You want to be known You want to be the peoples choice
Consistency is key in omnichannel marketing
Marketing is Going All In On Visual! Videos and Original Images |Episode 43
Let’s start with Original Images.
People want to see who will be coming to their house to do the work They want to know it’s someone in their community They want to see what YOU do, how YOU do it and why they should hire YOU. Stock photos are slick and out of touch and should only be used if; You have no other option (no photos what so ever) Your pictures are so bad that _______ (fill in the blank) You don’t own a camera, or a smart phone (almost impossible!)
If a picture paints a 1000 words then how many does a video paint?
Videos are just moving pictures Lets you get your message out on many platforms and usable many times Keeps you at the forefront of your competition Shows your personality (or lack of one…) Gives you multiple opportunities to shine in your community
The bottomline is…
If you’re not using video and original pictures you are not putting your best foot forward. If you’re not using video and original pictures you are falling behind in marketing because Google, Facebook and all the rest love original pictures and video If you’re not using video and original pictures your letting your competition get in front of you because they are using video and original pictures in their marketing efforts If you’re not using video and original pictures maybe it’s time to rethink your reasoning and start doing it now that you know you really should.
Why Businesses Should Look Into Chat Bots | Episode 42
What is a Chatbot?
It is a computer program that simulates and processes human conversation It allows humans to interact with digital devices as if they were communicating with a real person It is programed to work independently from a human operator
Why use a chatbot when you can just talk to people?
They are available 24/7 They can generate more conversations They can handle multiple conversations at the same time (You know from all those inquiries) They are consistent - no mood swings and never sick They can collect and analyze data They can help you personilze conversations with customers They speak multiple languages They can automate many processes They can be deployed across many channels Slack Facebook Messenger Text, etc… And finally, as more and more consumers become accustomed to chatbots, they will become increasingly crucial for a positive customer experience
How to get started with chatbots
Start with setting up your Facebook chatbot. This will give you a great intro and let you see how a chatbot can work for you when you’re not around to answer every channel.
What is Conversational Marketing and How Can I utilize It | Episode 41
What exactly is conversational marketing?
People want to talk to people Consumers have a question, 82% want an “immediate” response facilitates a personal & instant connection between marketers and customers This form of marketing is available across multiple channels It allows brands to meet customers on their terms: on the devices, platforms and time schedules that suit the customer not the business
What are some ways your business can facilitate conversational marketing?
Chatbots Personalized videos Personalized emails Virtual selling assistants Automation
The challenges conversational marketing bring to a service business
All the platforms that need to be monitored How do you pritorize platforms and phone calls? Hiring the right people for this position Using automation in a smart intelligent way Technology