SHOW SUMMARY: In this episode I’m chatting with Kathy Eastwood, the owner of E Equals Why. Kathy is changing the way business leaders connect to their employees, so naturally we talk about what makes a good leader. But we also discuss why creating a business was part of her intentional shift into a happier and more purposeful life, how she knew it was time for something more, and the value of creating circles of people around you and allowing yourself to change the circles at any time. We also dive into authenticity, expectations, living with our values, and the power of our words. It’s a great conversation! Check it out and then join us in the Flittersphere to continue the conversation. SHOW MAP: 3:50 – What it means to Kathy to live vibrantly and what prompted her to intentionally shift her life 8:12 – The importance of looking for the signs that it’s time for a change and more purpose… and how sticking with the familiar and safe isn’t as good for us as it sounds 11:40 – A personal story about divorce, forced life changes, resilience, and being careful not to die in safe, comfortable spaces instead of going for what we want 15:28 – Striving for success and meeting other people’s expectations 17:04 – How Kathy overcame her fears and did what she really wanted to do despite external expectations and pressures; plus, the question she asked herself that motivated her to take action, being afraid to even try, and having made up rules in life 23:26 – Running her own company is a key element of Kathy’s midlife shift into her best life 26:15 – The essential leadership skill of lifting others as you climb - and asking if the golden rule needs an update 30:29 – The trend of prioritizing employee well-being and brining our whole, authentic self to work, including our values so we can feel like we make a difference 36:50 –Changing workplace expectations - people want purpose and meaning at work 41:05 – Other changes Kathy made to live on her terms, true to who she is 44:52 - Creating support circles and allowing yourself to change the circles as needed in life 51:00 – Kathy’s advice for others seeking a midlife shift, including the power of certain words that we should add or remove from our vocabulary WHAT TO DO NEXT: Join the conversation in the Flittersphere™ at https://www.facebook.com/groups/flourishinginmidlife Follow Kathy for more great leadership insights! Links below in her bio! Share this episode and spread the Sparkable Moments™!!! SPEAKERS: Guest Kathy Eastwood is an accomplished executive with over 25 years of experience in driving success through strategic business planning, operational efficiency and employee engagement in both large corporations as well as small, privately-owned businesses. She’s held leadership roles in Human Resources, Operations, Finance, Sales, SaaS, Services, Customer Success, Project Management, Marketing and Engineering. Kathy is often described as a nurturing driver. Kathy knows how to successfully get things done through strong employee engagement. She is changing the way business leaders connect with employees with her E3E Formula: Express + Engage + Execute, powered by Emotions that she has learned and leveraged throughout her life. Website: www.eequalswhy.com Founders Story - https://www.youtube.com/watch?v=isuiNjwhq-E Twitter: https://twitter.com/equals_why Facebook: https://www.facebook.com/EEqualsWhy Instagram: https://www.instagram.com/eequalswhy LinkedIn: https://www.linkedin.com/company/eequalswhyllc/?viewAsMember=true Hostess SUZETTE CONWAY founded the Flittersphere™, a collection of courses, communities, and coaching programs, to support women 40 and older in creating a vibrant midlife! It’s a great time to shift things so you can release the burned out, angsty, restless feeling of living disconnected from what you are meant for and finally have the deeply satisfying life your spirit craves. Suzette started her company in 2017, bringing the wisdom of a 25-year career in corporate learning & development, a degree in communications, deep curiosity and a love of exploring the human experience, a nerdy obsession with positive psychology (the science of thriving!), a craving for Sparkable Moments™... and a determination to live vibrantly! This quickly turned into a mission of enabling better human experiences and helping women live more Sparkable Lives™! From that, this podcast was born! Learn more and join the Flittersphere™ with the links below. Website: www.flittersphere.com/ Ready for a coach? Book a consult Facebook: https://www.facebook.com/groups/flourishinginmidlife LinkedIn: https://www.linkedin.com/company/purplechickenlife Instagram: https://www.instagram.com/flittersphere TRANSCRIPT: Suzette Conway 00:05 Hey there, welcome to the Sparkle Moments™ podcast, where we have conversations to feed the soul. In this show, we explore the human experience using a mix of science and personal stories, random ponderings and deep end of the pool discussions. I'm your hostess, Suzette Conway. I'm a happiness coach and the creator of the Flittersphere™, which is a community of women intent on crafting our most vibrant lives. The show is part of my mission to raise the world's vibration and consciousness by creating better human experiences to change the world in beautiful and spectacular ways. I'm so glad you're joining me on the journey. Suzette Conway 00:45 Today I'm talking to Kathy Eastwood, the owner of the leadership development company E Equals Why. We're chatting about how creating her business was central to her midlife shift into a thriving life. And at the end of the show, Kathy shares some great advice for other people who are starting in midlife shift, including how the power of our words can stop us or enable us. We discuss three specific words to remove or add from your daily vocabulary and five ways that you can know if you're ready for your own midlife shift. You won't want to miss it, or all the good bits that lead up to it. Suzette Conway 01:25 So, Kathy, and I met when we worked together at a software company decades ago, and we've been friends ever since, like literally around 20 years, I think. I think you'll find what I find in Kathy is that she is feisty, and smart, and generous and so much more. I love her energy and her spirit, and I think that you will too. And on top of all that she's a brilliant businesswoman. Kathy is an accomplished executive with over 25 years of experience driving success in organizations through strategic business planning, and operational efficiency, and employee engagement. And she's done this in large corporations as well as small privately owned companies. And she's held leadership roles in everything from human resources to operations and finance, sales and services, customer success, project management, marketing, and even in engineering. She is often described as a nurturing driver, which I have experienced myself in the way that I know her. It's just one of her brilliant skills, if you will, and just part of our true nature and purpose to blend those two things that feel like they're opposing, but they're not, right? So, Kathy is absolutely a nurturing driver. And she knows how to successfully get things done through strong employee engagement. And she's changing the way that business leaders connect with their employees by helping them to see the human side of leadership. She's flourishing in real life, and helping others do the same by leveraging her E3 formula, which is Express, Engage and Execute, all powered by emotions that she's learned and leveraged throughout her life. Among other things, we'll talk today with Kathy about how running her own company factored into her efforts at building her best life, and how she leverages her strong foundation in that area and her background, to build upward and to lift others along with her. Kathy, I'm so glad you're here. Thank you for coming. Kathy Eastwood 03:13 Oh, Suzette, thanks so much for having me. I'm very humbled by that introduction. But I'm looking forward to this conversation. Suzette Conway 03:20 I know, I feel like it's been a long time coming, like you've been on my list of people to talk to for a while. But I got a little distracted and kind of nixed the show for a bit. So, I'm glad to be coming back full steam with you, right now, like this is… I feel like our conversations recently have really just been preparing us for this moment. Kathy Eastwood 03:38 I agree absolutely. And everything you're doing, it's just, it's things that I have gone through, right, and you know, it just feels so natural and so comfortable. Suzette Conway 03:48 Oh, yay. Okay, so I want to begin by connecting us to the overall theme of the show. So, I want to ask you, what do you think it means to thrive in your life? Like what does vibrant living look like and feel like and include for you? Kathy Eastwood 04:03 You know, for me, it really is being true to who I am and living the life I want to live as opposed to the life I thought I had to live. And you know, for me thriving is like living with purpose. You know, it is about living my values. And getting rid of the fear that has stopped me through so much in my life. Suzette Conway 04:30 That's such a great answer. Fear is such a powerful thing in all of us, right? It's our ego’s way of kind of keeping us safe and still and it really does end up locking us into things that don't always line up with what we want. Yeah. Can you, would you be willing to share a little bit about what your life looked like a few years ago… in terms of how that's different from today and what prompted you to make some changes and intentionally shift things? Kathy Eastwood 04:53 Oh, my God, it's completely different. You know, and I think it's both personally and profe